TUSHAR NAGENDRA RAKTADE

Product portfolio:
• Actively driving various campaigns for Ophthal brand including HYLOSURGE AQUASURGE OXIFLAM RIMOFLO-T BRINALPHA
• Developed and implemented product campaigns, promotional inputs to increase demand in the market.
• Quarterly sales review and competitor analysis imparting training and development to field staff.
• Planning, designing and executing promotional inputs within timelines and as per the allocated promotional budget.
• Impart medico marketing training to the field force during cycle meeting.
• Planning and executing the communication strategy for the brand.
• Handling product related queries & suggesting improvement in promotional inputs of the product for Aesthetic
appeal.
• Planning and conceptualizing digital media promotions for increasing brand exposure.
• Creating Posting Calendar for digital presence across social media platform

• Established goals, policies and work standards to strengthen team performance and boost product results.
• Portfolio: Ophthalmic Segment.
• Design overall marketing and communication strategy of brands.
• Sales & Marketing data analysis..
• Assist in making annual marketing plans & promotional activities for the SBU.
• Handle scientific queries, Provide training, product knowledge
• Plan conferences, quarterly and monthly meets.
• Deal with Vendors for Input

• Portfolio: Acute Segment.
• Deal with product like COM-D3 group, HB-COM, Caldob group
• Design overall marketing and communication strategy of brands.
• Sales & Marketing data analysis..
• Assist in making annual marketing plans & promotional activities for the SBU.
• Handle scientific queries, Provide training, product knowledge

• Chronic Division: Deal with products like Stamlo group Metsmall Rozat
• Identify and meet new doctors to generate prescriptions.
• Execute marketing activities like CMEs, Awareness camps
• Take care of the sales with a focus on achieving predefined target & Growth
• Review and discuss plans for target budget achievement with ABM

• Acute Division: Deal with products like Novamox-CV, Emeset, Pansec Group, etc.
• Identify and meet new doctors to generate prescriptions.
• Execute marketing activities like CMEs, Awareness camps
• Take care of the sales with a focus on achieving predefined target & Growth
• Review and discuss plans for target budget achievement with ABM

• Marketing activities like Brand Reminder
• Cake Cutting etc
• Promote Dental, Gynae ,Pedia & medical device products to customers
• Focus on achieving predefined target, Growth
• Review and discuss plans for target budget achievement with ABM