Umang Mishra
Senior Brand Manager
Noida,UP
Summary
Innovative and proactive marketer, passionate about business strategy, brand building and marketing strategy. Proficient in monitoring trends and capitalizing on emerging opportunities.
Overview
5
5
years of post-secondary education
9
9
years of professional experience
Work History
Senior Brand Manager
Info Edge India Ltd
Noida, UP
12.2017 - Current
- Conceptualized new brand communication, to achieve unique positioning and create differentiation for the brand
- Oversaw annual plans, budgets on brands
- Created GTM strategies for new product launches
- Set up a robust three tier consumer research and insights framework - regular feedback mechanism from consumers through NPS and CSAT, monthly online brand track, bi-annual in depth studies like usage and attitude
- Provided support to business by running performance campaigns to increase responses for key clients and increase revenue
- Developed social media strategy for the brand
- Accomplished industry-leading successes, with maximum brand share in the category.
Business Development Manager
Star India Private Ltd
Delhi, Delhi
06.2016 - 12.2017
- Collaborated with key partners to drive core business objectives like greater HD penetration (up by 50%), resulting in revenue growth 30%
- Coordinated with various Star India channels to promote key shows, sustenance and new launch in north zone
- Designated circle specific marketing plans to achieve set agendas like removing cable dark areas in UP
Marketing Manager
Star India Private Ltd
Mumbai, Maharashtra
06.2014 - 06.2016
- Acted as the media strategist for various shows on Star Plus, possessing a complete understanding of internal and external variable that impact hindi general entertainment segment
- Rolled out various show launches right from the ideation phase to taking them on air, and thereafter sustenance
Systems Engineer
Tata Consultancy Services
Mumbai, Maharashtra
07.2010 - 05.2012
- Analyzed business requirements and managed complete project cycle from test planning to final release
Education
MBA - Marketing And Strategy
Faculty Of Management Studies
Delhi 07.2012 - 03.2014
BE - Electronics & Communication
Thapar University
Patiala 07.2006 - 04.2010
Skills
Marketing Strategy
Product Marketing
Sales & Business Development
Leadership & Team Building
Media Planning and Buying
Conceptualising & Driving TTL activities
Timeline
Senior Brand Manager
Info Edge India Ltd
12.2017 - Current
Business Development Manager
Star India Private Ltd
06.2016 - 12.2017
Marketing Manager
Star India Private Ltd
06.2014 - 06.2016
MBA - Marketing And Strategy
Faculty Of Management Studies
07.2012 - 03.2014
Systems Engineer
Tata Consultancy Services
07.2010 - 05.2012
BE - Electronics & Communication
Thapar University
07.2006 - 04.2010