Umamaheswararao Pinninti
Hyderabad,TG
Summary
Innovative and driven Software Engineer focused on leveraging Large Language Models (LLMs) and AI to build scalable, intelligent systems. Expertise includes LLM-based automation, Retrieval-Augmented Generation (RAG), agent development, deep learning, real-time systems, and large-scale data processing. Adept at converting complex challenges into practical, AI-driven solutions that deliver business value. Strong team player and fast learner with a passion for cutting-edge tech.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Software Development Engineer 2
Media.net
03.2020 - Current
- Led automation of campaign generation using OpenAI LLMs, processing millions of search terms to generate ad groups, campaigns, ad descriptions, headlines, sitelinks, and full launch sheets
- Developed keyword clustering and categorization pipelines using GPT and embedding-based similarity techniques
- Utilized OpenAI embeddings to enhance keyword representation and build deep learning models for campaign optimization
- Engineered and deployed a Real-Time Bidding (RTB) system handling over a billion daily requests with sub-10ms response latency
- Designed ETL pipelines and predictive models to forecast keyword performance and dynamic bid pricing
- Built and maintained real-time dashboards for monitoring RTB performance and Google Ads campaign metrics
- Leveraged Apache Spark for large-scale data processing and model training workflows
- Implemented Retrieval-Augmented Generation (RAG) pipelines using LLMs to enhance contextual relevance in content and data systems
- Built intelligent agents that automated various marketing and bidding operations using OpenAI and prompt-based orchestration
- Mentored junior developers by providing guidance on best practices, coding techniques, and problem-solving skills.
R&D Software Engineer
Clicksco, Digital Marketing
08.2017 - 07.2018
- Processed terabytes of data using Spark to create word embeddings for millions of words using Gensim and Multiverso
- Built classification models like Product Identifier and Product Category Classifier using feedforward networks and custom embeddings
- Developed a profit predictor model using keyword data and deep learning
- Created character embeddings with bi-directional RNNs and fine-tuned them with word vectors
- Built dashboards for real-time ML model performance monitoring and developed APIs for integration with internal systems
- Created a Real-Time Bidding platform from scratch, responding to Google ad auctions in under 30ms
Software Engineer
BigBasket
07.2016 - 08.2017
- Company Overview: E-commerce
- Designed and developed RESTful APIs used by internal tools such as the warehouse e-retail system and the delivery application
- Worked on high-scale backend systems using Python, Django, NodeJS, and AWS
- Refactored legacy codebases for improved maintainability, paving the way for easier future updates.
Software Analyst
NetEnrich
06.2015 - 06.2016
- Company Overview: IT Services
- Built an end-to-end portal for order tracking, including dashboards for managed services and service tickets
- Developed APIs for initiating service implementation projects based on user orders
- Technologies used: Python, Django, JavaScript, Django REST, JQuery, CSS
Education
Bachelor's Degree - Computer Science
GPA: 7.5
Skills
- Python
- Large Language Models (LLMs)
- OpenAI
- Retrieval-Augmented Generation (RAG)
- AI Agents
- Deep Learning
- Machine Learning
- Apache Spark
- Web Development
- AWS
- SQL
- Django
- REST APIs
Certification
- Deep Learning Specialization, Coursera, 08/01/18
- TensorFlow in Practice Specialization, Coursera, 08/01/19
Timeline
Software Development Engineer 2 - Media.net
03.2020 - Current
R&D Software Engineer - Clicksco, Digital Marketing
08.2017 - 07.2018
Software Engineer - BigBasket
07.2016 - 08.2017
Software Analyst - NetEnrich
06.2015 - 06.2016
Rajiv Gandhi University of Knowledge Technologies - Bachelor's Degree, Computer Science
Similar Profiles
Abhishek Singh GautamAbhishek Singh Gautam
Manager – Digital Marketing at Media.NetManager – Digital Marketing at Media.Net
Pawan TiwariPawan Tiwari
Associate Director of Engineering at Media.netAssociate Director of Engineering at Media.net
Nipun BhatiaNipun Bhatia
Senior Associate, Campaign Management at Media.netSenior Associate, Campaign Management at Media.net