Upasana Misra
Bangalore
Summary
Results-driven Product Analytics Manager with a proven track record of driving revenue growth and enhancing user experience through strategic data analysis and cross-functional collaboration.
Overview
8
8
years of professional experience
Work History
Manager, Product analytics
Jubilant foodworks
Noida
10.2022 - Current
- Led product-feature improvement of Domino's user-facing app comprising onboarding, home, menu flow through multiple AB experiments, bringing conversion uplift (orders per user) by 30 bps, which translates to Rs. ~30 crore profit annually above BAU.
- Increased new user acquisition by 10% annually through a seamless onboarding flow
- Enabled Dynamic combos(orders with sides,desserts) by collaboration with Product and tech. team, increasing individual Order price by Rs.3 translating to Rs.27 crore annually.
- Tools used: Amplitude, Google analytics,MySQL
Senior product analyst
Meesho
Bangalore
12.2021 - 09.2022
- Developed Metabase dashboards for KAMs' real-time tracking of product performance metrics, ensuring alignment with business objectives for the home decor and soft furnishings category, which increased category order share by 2%.
- Ideated and created a zonal-level metabase dashboard for better national logistics and the creation of zonal fulfillment centers based on demand. This led to creation of VALMO. Shipments via Valmo cost 12% lower than average of scaled e-com logistics providers.
- Tools used: Metabase, MySQL
Product analyst
Swiggy
07.2017 - 12.2019
- Collaborated with cross-functional teams to define product requirements and improve user experience.
- Ideated Reduction of delivery time, with better adoption of the Swiggy Vendor (restaurant) app. Reduced avg. delivery time was improved by approximately 5 minutes, and an accurate delivery prediction time was provided to customers on the Swiggy customer app.
- Helped in feature adoption on the Swiggy Vendor side (restaurant app) to enable live editing of placed orders in case of items being out of stock.
- Tools used: MySQL, Tableau, PowerBI, R
Education
Bachelor of Technology - Ceramics
NIT Rourkela
Rourkela, Odisha06-2016
Skills
- Product analytics
- Google analytics
- Amplitude
- MySQL
- Dashboard development (Tableau, Power BI)
- Cross-functional collaboration
- Project management
- Strategic planning
Accomplishments
Star employee, Jubilant foodworks- Q3, 2024, for pricing strategies around festive campaigns
Timeline
Manager, Product analytics
Jubilant foodworks
10.2022 - Current
Senior product analyst
Meesho
12.2021 - 09.2022
Product analyst
Swiggy
07.2017 - 12.2019
Bachelor of Technology - Ceramics
NIT Rourkela