Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Upendra Gunupuru

Parvathipuram

Summary

Dynamic Business Development Manager with a proven track record at NxtWave, excelling in sales and pipeline management. Expert in lead generation and data-driven decision-making, I consistently surpassed enrollment targets while mentoring teams to achieve operational excellence. Passionate about driving growth and optimizing customer acquisition strategies in competitive ed-tech markets.

Overview

4
4
years of professional experience

Work History

Business Development Manager

NxtWave
Hyderabad
03.2023 - Current
  • Consistently led high-performing sales teams to surpass enrollment targets in competitive ed-tech environment.
  • Expanded sales in non-Telugu regions through narrative innovations and high-intent lead filtering.
  • Mentored new BDAs, enhancing performance via coaching, incentives, and milestone recognition.
  • Optimized lead utilization with effective CRM practices and real-time tracking of BDA inputs.
  • Pioneered marketing channels such as influencer campaigns in Hindi region and digital ads in Tamil region.
  • Maintained healthy customer acquisition cost while scaling outreach and boosting conversions.
  • Drove data-driven decision-making by initiating lead segmentation pilots to improve performance.
  • Collaborated with marketing team members to design promotional materials.

Senior Business Development Associate

NxtWave
Hyderabad
07.2022 - 02.2023
  • Used to conduct three high-volume live virtual demo sessions daily, engaging 150 to 200 students per session, and driving strong conversions.
  • Joined the company at a time when no clear benchmarks or processes existed; took ownership to establish a structured flow, define key milestones, and set conversion standards.
  • Streamlined the demo-to-enrollment journey, creating replicable frameworks that improved team efficiency and boosted enrollment rates.
  • Mentored and built a team of impactful demo speakers, enabling them to deliver value-driven sessions that matched, or exceeded, expected outcomes.
  • Proved the model’s scalability and impact, leading to a well-deserved promotion to Business Development Manager, to lead larger initiatives across regions.

Senior Business Development Associate

Byju's
Hyderabad
04.2021 - 06.2022
  • Consistently achieved and surpassed monthly revenue targets through consultative selling and strong objection handling across diverse customer profiles.
  • Gained deep insights into the ed-tech sales funnel, mastering every stage from lead engagement to conversion, while maintaining top-tier productivity metrics.
  • Played a key role in scaling BYJU'S reach in Tier 2 and Tier 3 markets, helping parents and students understand the long-term value of digital learning solutions.
  • Recognized for sales consistency, persistence, and adaptability in India’s most aggressive ed-tech sales setup, I laid a strong foundation for leadership growth in future roles.

Education

B.tech - Mechanical Engineering

SITAM College
Vizianagaram
11-2020

Diploma - Mechanical Engineering

A.S.R.I.E.T College
Tadepalligudem, West Godavari
04-2017

SSC -

Z.P.H School
J.M.Valasa, Parvathipuram
04-2014

Skills

  • Sales and pipeline management
  • Lead generation
  • Customer acquisition
  • CRM software
  • Market analysis
  • Data-driven decision making
  • Closing, negotiation, and conversion optimization
  • Team mentorship and scalable sales training
  • Process design and operational excellence

Languages

Telugu
Native
Native
English
Proficient (C2)
C2

Timeline

Business Development Manager

NxtWave
03.2023 - Current

Senior Business Development Associate

NxtWave
07.2022 - 02.2023

Senior Business Development Associate

Byju's
04.2021 - 06.2022

B.tech - Mechanical Engineering

SITAM College

Diploma - Mechanical Engineering

A.S.R.I.E.T College

SSC -

Z.P.H School

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