UPLAKSH TEWARY
Country Head - D2C (Online & Offline) & Exports
Summary
Leader with 15 years of experience across sports, athleisure and eye wear sector. Strong successful history of driving organization and channel transformation. Specialize in rapidly scaling channels,partner network and teams. Handling independent P&L's for 12 years.
Overview
15
15
years of professional experience
9
9
years of post-secondary education
Work History
Country Head - D2C (Online & Offline) & Exports
Campus Activewear Ltd.
5 2020 - Current
- Managing the profit and loss (P&L) of the direct-to-consumer (D2C) channel, overseeing financial performance and driving revenue growth
- Heading the online channel across all major Online platforms.
- Scaling up Brand.com operations by 3X in the last financial year
- Led the opening of 180 exclusive stores in 18 months, expanding the company's reach
- Delivered revenue growth, at a CAGR of 68% over the past 2 years for Retail
- Spearheaded launch of the franchise network, adding 110 stores in 18 months
- Successfully built and managed a team of 40 backend members, and oversaw operations for a front-end network of 800 staff
- Led the launch of the export division, creating new business opportunities and driving revenue growth
BU Head- Performance, Emerging Markets, Reebok
adidas India Marketing Pvt. Ltd
03.2019 - 05.2020
- Responsible for an annual consolidated and integrated Emerging markets Category and Marketing plan
- Emerging markets category success (Net Sales, Go in margins) and all Business Unit related inputs e.g. pricing architecture, MWB planning and Range Architecture
- Ensured alignment between global and cluster objectives to ensure brand and commercial success
Regional Head, South & East
adidas India Marketing Pvt. Ltd.
08.2014 - 03.2019
- Heading the Retail function for adidas and Reebok for 130 exclusive stores in South India across 5 states & 120 Exclusive stores in East India across 12 States
- Deliver net sales and profitability budgets for the region
- Manage an extensive partner network with alignment to organizational objectives
- Drive the east region to the fastest growing territory (FY14-FY16 - CAGR of 18%) and make south the largest geography in India for adidas (FY17-FY19- 24% regional share)
Zonal Head- East
Puma Sports India
08.2012 - 07.2014
- Heading the Eastern region for the Wholesale and Retail channel. Territory included 13 states in East, Nepal & Bhutan
- Adding 20 new exclusive stores in 2 years and doubling the retail footprint in the region
Area Manager
Titan Industries
04.2009 - 07.2012
- FY12- Managing 22 Exclusive store for Titan Eye+ and deliver growth 10% higher than the national average (14% Vs 4%)
- FY11- Drive the retail operations strategy for the newly launched business vertical , Titan Eye+. Handle key responsibilities of store activation, experience plus program, gift cards launch etc.
- FY10 - Management Trainee - Sales officer, World of Titan,Mumbai/ Assistant product Manager- Eye+
Education
MBA - Marketing & Sales
SCMHRD
Pune 04.2007 - 04.2009
B.com -
Pune University
Pune 04.2004 - 03.2007
HSC (XII) -
Army School
Nasik 04.2002 - 03.2004
SSC (X) -
Army School
Nasik 04.2000 - 03.2002
Skills
Retail Strategy, Operations & Business Development
Leadership
GTM strategy
Partner Management
P&L Management
Timeline
BU Head- Performance, Emerging Markets, Reebok
adidas India Marketing Pvt. Ltd
03.2019 - 05.2020
Regional Head, South & East
adidas India Marketing Pvt. Ltd.
08.2014 - 03.2019
Zonal Head- East
Puma Sports India
08.2012 - 07.2014
Area Manager
Titan Industries
04.2009 - 07.2012
MBA - Marketing & Sales
SCMHRD
04.2007 - 04.2009
B.com -
Pune University
04.2004 - 03.2007
HSC (XII) -
Army School
04.2002 - 03.2004
SSC (X) -
Army School
04.2000 - 03.2002
Country Head - D2C (Online & Offline) & Exports
Campus Activewear Ltd.
5 2020 - Current
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