Urmila Arya
Chandigarh
Summary
Dynamic professional with a proven track record in leading edtech firms, specializing in sales strategy, client engagement, and CRM/ERP optimization. Skilled in driving lead conversion, enhancing operational efficiency, and building lasting client relations. Strategic and results-driven, with a focus on impactful execution.
Overview
3
3
years of professional experience
Work History
Senior BDE-Retention & Renewal
YaClass Tech PVT LTD
Remote
07.2025 - Current
- Retention & Renewals: Currently managing retention and renewals by providing a seamless experience, ensuring that students continue their plans without interruptions.
- Feedback Calls: Conducting feedback calls to build rapport with students, gather insights on their learning experiences, and identify any issues they may be facing.
- Collaborative Query Resolution: Provide prompt support by resolving student queries through effective collaboration with cross-functional teams, ensuring a seamless and satisfactory learning experience.
- Student and Parent Engagement: Foster strong relationships with students and parents through regular communication, empathy, and trust-building to enhance their overall learning journey.
Relationship Manager
PREPLADDER PVT LTD
Chandigarh
05.2025 - 07.2025
- Relationship Building: Built strong relationships with MBBS student ambassadors during my time at PrepLadder, ensuring seamless communication and trust.
- Lead Generation: Drove lead generation and captured qualified leads by organizing targeted seminars and webinars, engaging medical students with valuable insights and PrepLadder offerings.
- Revenue Growth: Contributed to revenue growth by effectively managing a large pool of student ambassadors, MBBS doctors, streamlined ambassador activities to maximize engagement and boost subscription rates.
- Support & Resolution: Ensured smooth collaboration by delivering prompt query resolution and end-to-end support.
Associate - Academic Counselor
PHYSICS WALLAH LTD
Chandigarh & Panchkula
11.2022 - 05.2025
- Walk-in Management: Efficiently manage daily walk-ins, delivering tailored academic counseling to convert inquiries into successful admissions.
- Academic Operations: oversee end-to-end academic operations, including ERP listing, documentation, fee management, batch allocation, and inventory distribution.
- ERP Expertise: Experienced in ERP systems for comprehensive student data management, fee processing, and QMS workflow.
- CRM Tools: Leverage advanced CRM tools (NPF-Meritto, Ameyo, Exotel, FreshDesk, Leadsquare) to streamline lead tracking, enhance follow-ups, and boost conversion rates.
- Data Handling & Management: Handled large set of data through Google Sheets and CRM-data filtration, organization, follow-up, and conversion.
- Retention & Renewal: Focused on improving student retention and renewals through personalized support and consistent value. Used data to spot and help at-risk learners, boosting course completion, and loyalty. Worked with teams to enhance the overall learning experience.
MARKETING AND SALES EXECUTIVE
JUSTDIAL LIMITED
Chandigarh
07.2022 - 11.2022
- Client Relationship Management: Build lasting relationships through personalized interactions, fostering loyalty and retention.
- Sales Execution: Implement strategic sales plans, negotiate deals, and generated appointments for field sales execution with customer-first approaches.
- CRM and Digital Tools: Experienced in CRM tools like Twinkle, Leadsquare to optimize lead management and campaign performance.
Education
Bachelor of Science - COMPUTER APPLICATION
LOVELY PROFESSIONAL UNIVERISTY
Jalandhar, Punjab07-2025
Skills
- Student & Client Relationship Management
- Lead Generation & Conversion
- Retention & Renewal Strategy
- CRM & ERP Proficiency
- Cross-Functional Collaboration
- Feedback Analysis
- Problem De-escalation
- Webinar & Seminar Coordination
- Communication and rapport building
- Query Handling & Support Delivery
- CRM: NPF-Meritto, LeadSquare, Ameyo, Exotel, Twinkle, FreshDesk, and Zoho
Languages
- Hindi
- English
- Punjabi
Disclaimer
All the information provided in this resume is true to the best of my knowledge and belief
Urmila Arya
Timeline
Senior BDE-Retention & Renewal
YaClass Tech PVT LTD
07.2025 - Current
Relationship Manager
PREPLADDER PVT LTD
05.2025 - 07.2025
Associate - Academic Counselor
PHYSICS WALLAH LTD
11.2022 - 05.2025
MARKETING AND SALES EXECUTIVE
JUSTDIAL LIMITED
07.2022 - 11.2022
Bachelor of Science - COMPUTER APPLICATION
LOVELY PROFESSIONAL UNIVERISTY
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