Urvashi Behere
Senior Manager- Experience
Bangalore
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Senior Manager: Experience (Beauty & Personal Care)
Flipkart
Bangalore
01.2025 - Current
- Spearheading product innovations and implementing incentivization strategies to improve the in-app shopping experience, driving increased user engagement and overall satisfaction
- Leading social media marketing and influencer collaborations to strengthen brand presence and create targeted campaigns that aligns with customer acquisition goals leading to 30% YoY growth
- Managing CRM initiatives and performance marketing efforts, driving off-app top-of-mind (TOM) awareness, resulting in measurable growth in customer loyalty and brand reach
Category Manager: Skincare (Beauty & Personal Care)
Flipkart
Bangalore
07.2023 - 12.2024
- Achieved a 30% Year-over-Year (YoY) growth in the skincare category by implementing data-driven pricing, marketing, and search optimization strategies
- Enhanced contribution margin by 5% YoY through strategic planning and data analysis, using insights to negotiate effectively with Key Account Managers (KAMs) and ensure optimal brand monetization
- Spearheaded the launch of 10 exclusive products by leveraging market analysis , focusing on key active ingredients and SKU variants which resulted in a 10% monthly GMV growth
- Achieved 100% YoY growth for the top three GMV-generating skincare brands and 95% growth in the premium portfolio by implementing strategic inventory planning and geo-targeted pricing approaches
Product Management: Search Ranking
Flipkart
Bangalore
04.2023 - 08.2023
- Led the integration of a Contribution Margin (CM) signal into the search ranking algorithm, drafting a comprehensive Product Requirement Document (PRD) that outlined key functionalities and projected a significant impact of ₹130 Crore on the bottom line
- Designed and executed an A/B test on 10% of site traffic, resulting in a 0.5% improvement in bottom-line performance
Manager- Central Initiatives: BGMH (Books General Merchandise & Home) Business Unit
Flipkart
Bangalore
01.2023 - 06.2023
- Achieved a 67 bps reduction in product returns (RVP) by enhancing catalog details on size and color, introducing buying guides and implementing Open Box delivery model leveraging customer insights via reviews
- Spearheaded a cluster development initiative that expanded manufacturer partnerships, resulting in 4300% MoM growth in GMV from newly onboarded manufacturers
Manager: Cleartrip - Air Category
Cleartrip
Bangalore
07.2022 - 12.2022
- Conceptualized and designed features for the Pricing Engine product to automate pricing, optimize contribution margin, and prepared a detailed Product Requirement Document (PRD) projecting a monthly incremental GMV of ₹1.8 Crore
- Increased Meta GMV by 70% Month-over-Month by developing an automated pricing dashboard and utilizing seasonal demand analysis to create effective pricing strategies, resulting in a 100 bps improvement in contribution margin percentage Quarter-over-Quarter
Sr. Manager Business Development
Larsen & Toubro - Smart World & Communications
Mumbai
07.2017 - 04.2020
- Generated over ₹10,000 Crore in business opportunities across sectors including Smart Cities, Smart Agriculture, Education, and Surveillance-Video Analytics & AI in Maharashtra
- Developed go-to-market (GTM) strategies for entering new market segment and collaborated with McKinsey & Company to assess key African countries for potential business expansion
- Conducted in-depth market research and analysis by engaging with 80+ vendors, trade unions, OEMs, and ISPs to gather insights and inform strategic decisions
Education
MBA - Marketing & Strategy
Indian Institute of Foreign Trade
Delhi 06.2020 - 04.2022
B.Tech - Electronics Engineering
NIT
Surat 06.2013 - 04.2017
Skills
P&L Management
Product Management
Googles Suite
Microsoft Suite
Leadership
Growth Strategy
Timeline
Senior Manager: Experience (Beauty & Personal Care)
Flipkart
01.2025 - Current
Category Manager: Skincare (Beauty & Personal Care)
Flipkart
07.2023 - 12.2024
Product Management: Search Ranking
Flipkart
04.2023 - 08.2023
Manager- Central Initiatives: BGMH (Books General Merchandise & Home) Business Unit
Flipkart
01.2023 - 06.2023
Manager: Cleartrip - Air Category
Cleartrip
07.2022 - 12.2022
MBA - Marketing & Strategy
Indian Institute of Foreign Trade
06.2020 - 04.2022
Sr. Manager Business Development
Larsen & Toubro - Smart World & Communications
07.2017 - 04.2020
B.Tech - Electronics Engineering
NIT
06.2013 - 04.2017
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