I am currently working as a Decision Analytics Associate at ZS Associates, a leading management consulting firm. There I am part of a pharmaceutical market research pod under the Insights and Analytics capability group. I help top pharmaceutical companies enhance their short- and long-term business optimization and decision-making. I use innovative market research and information strategies and distil both quantitative and qualitative data into actionable insights. During my tenure I have worked on over 5 global projects spreading across North America, Europe and APAC markets where our client has operations in.
Led the Strategic Pricing Project, aligning global pharmaceutical prices through detailed analysis and pricing strategies.
Directed the development and implementation of a digital medical services platform, including Power BI dashboards for seamless integration.
Conducted market analysis and segmentation using R programming to identify key segments of doctors and patients, providing actionable insights.
Managed multiple projects and client relationships, ensuring high-quality outcomes and efficient daily operations.
Spearheaded a forecasting project using data-driven analysis, analog analysis, and epidemiology data to accurately predict market trends.
Developed and executed pricing strategies for pharmaceutical products, optimizing market positioning and competitive advantage.
A core member of the Primary Market Research team with extensive experience in Qualitative and Quantitative research for a leading US based pharmaceutical firm, generating an annual revenue of $25 million
Key milestones
Analytical and Critical Thinking
undefinedGeneral secretary - GCET (2020 - 2021) - lead the council of 3000+ students
Management head - GCET (2019-2020) - Led the largest cultural fest of Noida
Music and Classical singing degree - T series (2017-2020)
Played National Basketball U-18 championship - (2015-2016)