Cooking
Utkarsh Sharma
Digital Analyst
BARABANKI
Summary
Experienced with analyzing digital data to identify trends and generate insights. Utilizes data visualization tools to present findings clearly and effectively. Track record of collaborating with cross-functional teams to implement data-driven strategies.
Overview
3
3
years of professional experience
2
2
Certifications
Work History
Digital Analyst
Cheil Worldwide
07.2024 - Current
- Analyzed large datasets to identify trends, patterns and correlations for business insights.
- Utilized analytics tools such as Adobe Analytics to evaluate performance metrics.
- Tracked campaign results using analytics tools like Adobe Analytics.
- Tracked key metrics such as clicks, impressions, qualified visits and conversions using analytics tools like Adobe Analytics.
- Working on flagship and non-flagship product report into adobe analytics by creating a segments and making a report on excel with the help various formulas and data visualization.
- Delivering report to various media and platform teams on daily,weekly and monthly basis.
Analyst
DWAO(Digital Web Analytics and Optimization)
02.2022 - 03.2024
- Experience in analyzing and optimizing website data for numerous clients within the e-commerce and D2C industry.
- Used various analytics tools to track, report, and analyze website performance, customer trends, campaign performance and visitor behavior.
- Designed and developed customized, interactive web analytics dashboards using advanced tools such as Adobe Analytics Workspace and Mixpanel, aligning analytics initiatives with overarching business objectives and facilitating actionable insights.
- Spearheaded the maintenance and generation of client reports and dashboards on regular basis, leveraging Microsoft Excel to deliver comprehensive performance updates and insights to stakeholders at various intervals, including daily, weekly, and monthly reports.
- Demonstrated proficiency in building properties and implementing rules utilizing Adobe Launch/Data Collection tool, ensuring accurate data collection and streamlined analytics workflows.
- Leveraged expertise in implementing Dynamic Tag Management (DTM), tags, and properties within Adobe Launch, optimizing tracking capabilities and enhancing data collection processes for improved analytics accuracy and efficiency.
Education
Mechanical Engineering
ABES Engineering College
Ghaziabad07-2022
Intermediate
Anand Bhawan School
04.2001 -
High School
Anand Bhawan School
03-2016
Skills
Adobe Analytics
Dynamic Tag Management(DTM)
Microsoft Excel
Google Analytics
Mixpanel
Dataai/Sensor Tower
Adobe Launch/Data Collection
Adobe Experience Platform(AEP)
Customer Journey Analytics (CJA)
Certification
Adobe Analytics Expert Business Practitioner from Adobe
Interests
Reading Books
Listening Music
Watching Anime
Travelling
References
- Narendra Kumar (+91 9817845488)
- Laksh Chugh (+91 8287904970)
- Anurag Fartyal (+91 9808544916)
- Shikha Yadav (+91 8077045193))
Timeline
Customer Journey Analytics Professional from Adobe
03-2025
Digital Analyst
Cheil Worldwide
07.2024 - Current
Adobe Analytics Expert Business Practitioner from Adobe
03-2024
Analyst
DWAO(Digital Web Analytics and Optimization)
02.2022 - 03.2024
Intermediate
Anand Bhawan School
04.2001 -
Mechanical Engineering
ABES Engineering College
High School
Anand Bhawan School