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V. SAKTHI KUMAR
Coimbatore
Summary
IT professional with over 12 years of experience in UI/UX development and Marketo marketing automation. Expertise includes 4 years in UI/UX and nearly 8 years in Marketo, holding three MCE certifications. Proficient in agile methodologies as a certified Scrum Product Owner, driving successful project outcomes.
Overview
1
1
Certification
12
12
years of professional experience
Work History
Senior Engineer
Verticurl Marketing PVT LTD
Coimbatore
11.2018 - Current
- Implemented webhook integrations with external platforms to optimize data flow and operational efficiency.
- Oversaw lead management processes, including nurturing, scoring, and resolving inquiries to improve conversion rates.
- Executed end-to-end campaigns using developed Marketo templates, improving marketing automation efficiency.
- Managed temporary account assignments, delivering high-quality standards and achieving timely results.
Senior UI Developer
PATTRONIZE INFOTECH
06.2015 - 10.2018
- Designed web layouts using Photoshop, delivering static webpages and WordPress sites that met project specifications.
- Gathered project requirements and delegated tasks to team members, facilitating a smooth workflow.
- Completed projects ahead of schedule, ensuring timely delivery and client satisfaction.
Junior Web Developer
INWAY HOSTING
Coimbatore
06.2014 - 05.2015
- Delivered tasks on time, contributing to successful project completions within deadlines.
- Developed simple websites and web templates, gaining practical experience and foundational knowledge of WordPress.
- Developed responsive web designs for client projects using HTML and CSS.
- Collaborated with team members to troubleshoot and resolve coding issues.
- Assisted in maintaining website functionality through regular updates and testing.
Education
M.Sc (CS) (DISTANCE) - CS
Bharathiar University
Coimbatore01-2016
B.Sc (CS) (REGULAR) - CS
Vlb Janakiammal College
Coimbatore01-2012
Skills
- Webhook integration
- Lead management
- Marketing automation
- Campaign execution
- HTML
- CSS
- JavaScript and jQuery
- Responsive Design
- Website design
- Requirement gathering
- Project coordination
- Problem-solving
- Decision-Making
- Adaptability
- Marketing Platforms
- Leadership
- Multitasking
- Task prioritization
- Communication
- User Testing Tools
- Task prioritization
- Marketing Platforms
- Stakeholder Management
MANAGED CLIENT ACCOUNTS
STT GLOBAL Map Tool: Marketo Role: Marketo Expert
- I have expertise in creating email templates and landing pages from scratch, ensuring a customized and visually appealing design.
- In addition, I have implemented form designs and utilized JavaScript to enhance form functionality, catering to specific client requirements and addressing user queries effectively.
- Furthermore, I have successfully created nurture campaigns based on client specifications, facilitating targeted communication and lead nurturing.
RESIDEO Map Tool: Marketo Role: Senior Consultant
- Custom Digital Asset Creation: Successfully created customized emails, landing pages, and forms to meet specific client requirements.
- Deployment Expertise: Managed over 100 deployments in the past four years, demonstrating significant experience and proficiency.
- Email Marketing & Analytics: Capable of creating effective emails and analyzing their link performance, providing valuable recommendations based on monthly send-outs.
- Security Implementation: Implemented honeypot techniques and utilized JavaScript to enhance security and prevent bot submissions.
- Lead Nurturing: Developed tailored nurture campaigns to meet unique client needs, facilitating effective lead nurturing and engagement.
CYNOSURE (APAC AND EMEA) Map Tool: Marketo Role: Senior Consultant / Lead
- Team Leadership: Managed a 6-member team, overseeing tasks and fostering efficient collaboration through daily huddle calls for updates and proactive problem-solving, consistently delivering projects ahead of deadlines.
- Client Coordination: Coordinated with clients across various regions, providing task-related support and assistance.
- Technical Implementation: Implemented lead scoring and service agreement emails using Velocity script.
Personal Information
Title: SENIOR CONSULTANT
Certification
- Adobe Certified Expert - Adobe Marketo Engage Business Practitioner
- 2, Certified Scrum Product Owner
- 1, Google Project Manager Certification
Disclaimer
Declaration: I am a strong team collaborator, and I confirm that the information shared above is accurate and reflects my knowledge and experience truthfully. DATE: PLACE: SIGNATURE (V.SAKTHIKUMAR)
Timeline
Senior Engineer
Verticurl Marketing PVT LTD
11.2018 - Current
Senior UI Developer
PATTRONIZE INFOTECH
06.2015 - 10.2018
Junior Web Developer
INWAY HOSTING
06.2014 - 05.2015
M.Sc (CS) (DISTANCE) - CS
Bharathiar University
B.Sc (CS) (REGULAR) - CS
Vlb Janakiammal College