VAIBHAV AGGARWAL

Digital Marketing professional with 2 years of freelance experience in SEO, digital advertising, social media marketing, content marketing, AI-powered marketing, and data analysis. Specialized in combining traditional digital marketing strategies with AI tools, AI Optimization (AIO), and Generative Engine Optimization (GEO) to improve online visibility and marketing performance.

Experienced in using ChatGPT and AI-powered tools for marketing research, content development, optimization, competitor analysis, and workflow enhancement. Strong interest in helping businesses adapt their digital presence for both traditional search engines and emerging AI-powered search platforms.

2024 – Present | Freelance

• Developed and implemented digital marketing strategies based on business objectives and target audiences.
• Conducted SEO keyword research, competitor analysis, search-intent analysis, and on-page optimization.
• Optimized website content, headings, metadata, internal linking, and content structure for search visibility.
• Planned and managed digital advertising campaigns across Google Ads and Meta Ads.
• Supported social media marketing and content marketing activities to improve online engagement and visibility.
• Used ChatGPT and other AI tools for research, content planning, ideation, analysis, and marketing workflow optimization.
• Applied AI Optimization (AIO) techniques to improve the usefulness, relevance, and discoverability of digital content.
• Researched and applied Generative Engine Optimization (GEO) concepts for improving visibility in AI-powered search experiences.
• Analyzed marketing and website performance data to identify trends, opportunities, and areas for improvement.
• Prepared marketing insights and recommendations using data-driven analysis.
• Managed freelance projects, communicated with clients, understood requirements, and delivered marketing solutions according to project goals.

• AI-assisted keyword and topic research
• AI content planning and optimization
• Competitor and market research using AI
• Marketing workflow optimization
• AI-assisted data analysis
• ChatGPT-powered productivity and research

• Content optimization for AI-driven discovery
• Structuring information for better machine understanding
• Improving content relevance and clarity
• AI-assisted content analysis

• AI search visibility strategies
• Content optimization for generative search
• Entity and topic-focused content strategies
• Research into AI-powered search behavior
• Improving content usefulness and authority

SEO:
Keyword Research | On-Page SEO | Technical SEO | Content SEO | SERP Analysis | Competitor Analysis | Local SEO

Paid Marketing:
Google Ads | Meta Ads | Campaign Planning | Audience Targeting | Performance Optimization

Social Media:
Social Media Strategy | Content Planning | Engagement | Performance Analysis

Analytics:
Marketing Data Analysis | KPI Tracking | Performance Reporting | Trend Analysis

• ChatGPT
• AI-powered marketing tools
• Generative AI tools
• Google Search Console
• Google Analytics
• Google Ads
• Meta Ads Manager
• Microsoft Excel / Google Sheets

• Performed keyword and competitor research.
• Analyzed search intent and SERP opportunities.
• Optimized website content and on-page SEO elements.
• Identified content gaps and developed optimization recommendations.

• Used ChatGPT and AI tools for marketing research, content planning, analysis, and productivity.
• Developed AI-assisted workflows for digital marketing activities.
• Combined AI capabilities with conventional SEO and marketing strategies.

• Researched Generative Engine Optimization and AI search.
• Developed content recommendations aimed at improving visibility in AI-powered search experiences.
• Focused on relevance, clarity, structured information, and topical authority.

• Analyzed website and campaign performance data.
• Identified trends and areas for improvement.
• Created actionable insights to support marketing decisions.

• To work with an innovative organization or business where I can apply my expertise in SEO, Digital Marketing, AI Optimization, GEO, AI tools, and data analysis to improve digital visibility and marketing performance while continuously developing advanced skills in AI-driven marketing.

• AI-Powered Digital Marketing Course
  
  iElevate