Vaibhav Choudhary
Jaipur
Summary
Dynamic marketing automation professional with extensive experience at Grazitti Interactive, excelling in lead acquisition strategies and campaign oversight. Proven track record in enhancing operational efficiency and fostering client relations. Expertise in Marketo and strategic decision-making drives organizational growth and productivity improvements.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Team Lead-Marketing Automation (Marketo)
Grazitti Interactive
Panchkula
07.2024 - Current
- Tracked team progress using key indicators
- Led teams in enhancing operations, boosting efficiency
- Facilitated weekly meetings to evaluate progress
- Maintained up-to-date knowledge to deliver compliant service
- Identified client needs and tailored projects accordingly
- Proactively identified areas for improvement to foster greater team productivity
Sr. Marketing Automation Specialist (Marketo)
Grazitti Interactive
Panchkula
07.2021 - 06.2024
- GDPR Setup
- Data management Campaigns
- Setting up Spam Traps and Spam Monitors
- Database Management
- Lead Scoring
Marketing Automation Specialist (Marketo)
Grazitti Interactive
Panchkula
01.2019 - 07.2021
- Demand Gen programs
- Building dynamic content emails
- Campaigns set up and management
- Setting up Campaign Attribution Models
- Instance Organization
- Marketo Instance Audits with recommendations
Education
Master of Business Administration - MBA
Lovely Professional University
Jalandhar, India01.2019
Bachelor of Technology -
Vivekananda Institute of Technology
Jaipur, India01.2017
Skills
- Automation platforms expertise in Marketo and SFMC
- Email campaign execution
- Lead acquisition strategies
- Campaign oversight
- Project coordination
- Client relations management
- Dispute resolution
- Organizational growth initiatives
- CRM software expertise
- Strategic decision making
Certification
Adobe Certified Expert - Marketo Engage Business Practitioner
Awards
- Over & Above Award in Annual Meet
- Grazittian of the month
- Spot Award for various clients
- Quarterly Award Reward: Super Team
Timeline
Team Lead-Marketing Automation (Marketo)
Grazitti Interactive
07.2024 - Current
Sr. Marketing Automation Specialist (Marketo)
Grazitti Interactive
07.2021 - 06.2024
Marketing Automation Specialist (Marketo)
Grazitti Interactive
01.2019 - 07.2021
Master of Business Administration - MBA
Lovely Professional University
Bachelor of Technology -
Vivekananda Institute of Technology
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