Vaibhav Goyal
Noida
Summary
Innovative Filmmaker and Creative Director with over 11 years of comprehensive experience across the filmmaking lifecycle, from ideation to post-production. Expertise in crafting impactful visual narratives for OTT platforms, digital ads, short films, web series, and government campaigns. Skilled in translating brand briefs into engaging content that enhances audience engagement and drives results.
Overview
12
12
years of professional experience
Work History
Promo Lead — Filmmaker & Creative Head
STAGE OTT
03.2025 - 04.2026
- Conceptualised and developed the creative strategy for films, web series, and micro-dramas — owning the full ideation-to-delivery pipeline for the Promo Shoot of Rajasthan market.
- Served as the creative producer and oversight lead on Bollywood celebrity campaigns featuring Randeep Hooda — driving concept development, scripting, and casting briefs, while coordinating with the agency director on set to ensure the creative vision was executed to brief.
- Led a cross-functional in-house team of 6 (designers, writers, and video editors) and managed external creative agencies — providing creative direction and feedback throughout production.
- Managed production of 100+ video creatives weekly across performance marketing channels; collaborated with marketing teams to analyze audience data and refine creative formats accordingly.
- Reduced CAC from ₹600 to under ₹150 through creative ideation, format experimentation, and strategic scaling.
Video Ad Filmmaker & Director
Clown Productions
03.2024 - 03.2025
- Produced and directed 60+ video ad campaigns end-to-end across multiple industries, with full creative ownership from concept to final cut.
- Wrote scripts and storyboards, directed shoots, and handled post-production — delivering performance-ready creatives aligned with each client's brand goals.
- Directed a stop-motion animation ad inspired by Frooti Life and a Super Mario–themed video, both of which became key visual assets on the company website.
- Independently planned and executed Meta marketing campaigns for 40+ clients, including business owners, individual artists, and SMEs.
YouTube Ad Filmmaker & Channel Director
Gynoveda
11.2023 - 03.2024
- Scripted, directed, and oversaw production of YouTube ad campaigns — ensuring full alignment with brand objectives and the marketing funnel at each stage.
- Led creative team of graphic designers, writers, editors, and photographers — overseeing on-ground direction and post-production to enhance project outcomes.
- Directed influencer marketing content — managing on-field shoots and post-production to increase brand engagement and expand audience reach.
- Managed ad placements across funnel stages, optimizing formats to elevate conversion rates.
Creative Director (Contract)
Garuda Books Pvt Ltd
06.2023 - 10.2023
- Crafted video scripts for marketing and sales campaigns — tailoring narrative and tone to the target audience for maximum engagement.
- Directed and produced 8 influencer-led video productions, managing on-field direction and post-production to drive brand awareness and conversions.
- Led marketing campaigns aligned with sales objectives, bridging creative storytelling with measurable business growth targets.
Promo Filmmaker / Sr. Editor & Colorist
Kuku FM
11.2021 - 03.2023
- Directed 50+ live-action ad films and trailers — ensuring narrative clarity, brand consistency, and strong on-set creative control.
- Wrote ad scripts and storyboards; designed motion graphics for multiple formats including social media, web, and television.
- Served as Senior Colorist — color-grading promotional videos, web shows, audiobook trailers, and TV commercials to broadcast standard.
- Reduced CPC from ₹25 → ₹8.5 through creative ideation and performance-focused content formats, significantly improving app install rates.
- Led cross-functional teams of creative and technical collaborators; oversaw web content strategy and social media creatives.
Promo Filmmaker / Sr. Editor
Pocket FM
04.2020 - 10.2021
- Directed 50+ live-action ad films and trailers — maintaining brand consistency and creative quality across all campaign formats.
- Led cross-functional video production teams spanning motion, design, sound, and editorial — coordinating every stage from pre-production to final delivery.
- Drove YouTube viewership growth through data-informed visual storytelling and optimized content formats.
- Reduced CPC from ₹15 → ₹1.5 by introducing innovative creative concepts and performance-oriented filmmaking approaches.
- Established editorial processes and managed production budgets, scaling output to meet growing demand.
Writer, Director & Editor (Founder)
Clown Productions
09.2014 - 03.2020
- Conceptualised, scripted, directed, and edited 500+ video projects — spanning short films, web series, music videos, documentaries, ad films, corporate videos, and government campaigns.
- Developed deep expertise in visual storytelling, narrative pacing, colour grading, and multi-format direction over six years of independent filmmaking.
- Managed the complete production lifecycle — from initial ideation and scriptwriting through on-field direction and final post-production delivery.
- Worked across diverse formats and genres, consistently elevating project quality through strong visual instincts and creative problem-solving on set.
Education
B.Sc - Multimedia & Animation
Arena Animation
Delhi01-2014
Senior Secondary (12th) - RBSE
Little Bird Public School
Rajasthan01-2011
Skills
- Ad Film Production
- Screenplay & Scripting
- On-Field Direction
- Storyboarding
- Post-production editing
- Visual Storytelling
- Motion Graphics & VFX
- Casting & Shoot Management
- Creative Marketing
- Digital Innovation
- Team & Crew Leadership
- Ideation & Concept Development
Accomplishments
- Spearheaded end-to-end Bollywood celebrity ad campaigns featuring Randeep Hooda—overseeing the complete production from ideation, scripting, and casting coordination through shoot supervision and post-production delivery.
- Reduced Customer Acquisition Cost (CAC) in the Rajasthan market from ₹600 to under ₹200 through creative ideation, format innovation, and strategic scaling at STAGE OTT.
- Reduced Cost-Per-Click from ₹25 to ₹8.50 at Kuku FM and from ₹15 to ₹1.50 at Pocket FM by introducing performance-focused creative concepts.
- Delivered ad film productions for the Rajasthan and Haryana governments, and created travel films for Goa and Madhya Pradesh tourism.
- Conceptualized, directed, and edited over 500 video projects across short films, web series, music videos, documentaries, and ad films over 11 years.
Hobbies and Interests
- Filmmaking
- Photography
- Sketching
- Creative Writing
- Dance
Awards
- Photography Awards: Shivaji College, Delhi & Arena Animations, Delhi
- Dance: State-Level 2nd Runner-Up
Timeline
Promo Lead — Filmmaker & Creative Head
STAGE OTT
03.2025 - 04.2026
Video Ad Filmmaker & Director
Clown Productions
03.2024 - 03.2025
YouTube Ad Filmmaker & Channel Director
Gynoveda
11.2023 - 03.2024
Creative Director (Contract)
Garuda Books Pvt Ltd
06.2023 - 10.2023
Promo Filmmaker / Sr. Editor & Colorist
Kuku FM
11.2021 - 03.2023
Promo Filmmaker / Sr. Editor
Pocket FM
04.2020 - 10.2021
Writer, Director & Editor (Founder)
Clown Productions
09.2014 - 03.2020
B.Sc - Multimedia & Animation
Arena Animation
Senior Secondary (12th) - RBSE
Little Bird Public School