VAIBHAV TEWARI
Retail & Brands
Mumbai
Summary
A performance-driven Vice President with 18 years' experience in retail, brand management, and corporate sales, with a deep understanding of value retail, luxury brands, and private labels. Adept at managing mainstream and upscale brands across a number of retail channels, including shop-in-shops, multi-brand stores, exclusive brand outlets, and thriving e-commerce platforms.
Experienced in managing the P&L for multiple businesses, cost containment and execution of market plans. An established track record in leading profitable operations and developing teams that thrive.
Created a successful India business for global brands such as Tumi, Coach, Crabtree & Evelyn, Villeroy & Boch and Kate Spade. Specialized in a number of product categories, including travel, dinnerware, skincare, footwear, women's bags & accessories and in FY23, achieved a combined annual turnover of more over INR 225 crore (USD 27Mn).
Successfully established a multi-brand premium gift card and merchandise corporate sales business that, in four years, earned over INR 50 crore (USD $6Mn) in yearly revenue.
Overview
18
18
years of professional experience
Work History
Vice President - Business
Reliance Brands Limited
04.2018 - Current
- Led a team of 120 people & six direct senior reports (General Manager)
- Maintained P&L and shouldered corporate fiscal responsibility.
- Increased annual sales volume in last 2 years 96% from INR 115 Cr to INR 225 Cr in FY23
- Delivered double digit Entity EBITDA at a CAGR of 40% in last 5 years.
- Spearheaded cross-functional initiatives across departments to achieve business goals
- Started Gift card & Institutional sales vertical in 2018, generating 50 Cr revenue in FY23
- Conceptualized & Launched mono-brand websites & developed online marketplaces.
- E-commerce now contributes to 35% of overall revenue Vs 6%, 3 years ago
- Initiated contracts and negotiated long-term agreements with existing and new partners
- Oversaw hiring, adding valuable, talented professionals to strengthen management team
- Coach India clocked INR 110 Crore in gross revenue in FY23
Business Head
GENESIS LUXURY FASHION PVT. LTD.
01.2011 - 03.2018
- Developed international brands like Tumi, Coach, Crabtree & Evelyn, Villeroy & Boch in India
- Achieved INR 120 Crore turnover at 25% CAGR over 7 years
- Led team of 55 people & 2 direct senior reports responsible for running Retail operations.
- Tumi India ranked amongst the top 10 sales performers for the brand in the APAC region in 2017
- Established clear and competitive goals, growth roadmaps and strategic business plans.
- Negotiated prices, terms of sales and service agreements with International Brands.
- Hired, supervised and coached over 200 employees on sales strategies to optimize performance.
- Created efficient store layouts and designs in collaboration with the Architect & Project teams.
- Introduced higher standards for customer service & increased efficiency by streamlining processes.
DEPUTY CATEGORY MANAGER
FUTURE GROUP (BIG BAZAAR)
07.2005 - 12.2010
- Managed sourcing & merchandising for 150 Hyper market stores (Big Bazaar) & 20 Lifestyle department stores (Central & Brand Factory)
- Planned & executed buying budget of INR 200 Crore, generating INR 140 Crore annual revenue
- Built strong vendor network, comprising of 4 National brands and over 50 local vendors & consolidators.
- Developed robust supply - Imports from China & Malaysia for Pvt. Label & other categories.
- Created Pvt. Label brand - MILESTONE for Travel & accessories category
- Set and recommended mark-up rates, mark-down rates and selling prices for merchandise.
- Educated zonal & store sales teams on new merchandise during seasonal workshops.
- Directed and coordinated marketing activities and policies to promote products and services.
Education
MBA - Marketing & Finance
Institute of Technology And Management
Kharghar, Navi Mumbai2005
Bachelor of Commerce - Accounting, Income Tax, Sales & Advertising
Lucknow Christian College
Lucknow, UP2002
Skills
- Leadership & People Development
- P&L Responsibility
- Sales and Marketing Leadership
- Strategic Planning and Execution
- Data Analytics & CRM
- E-Commerce Strategy
- Multichannel Retailing
- Contract Negotiation & Policy Development
- Partnerships and Affiliations
- Vendor sourcing and negotiations
Interests
I enjoy cooking, exploring new places, and leading a healthy lifestyle. I also love to listen to soothing music and eat good food.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President - Business
Reliance Brands Limited
04.2018 - Current
Business Head
GENESIS LUXURY FASHION PVT. LTD.
01.2011 - 03.2018
DEPUTY CATEGORY MANAGER
FUTURE GROUP (BIG BAZAAR)
07.2005 - 12.2010
MBA - Marketing & Finance
Institute of Technology And Management
Bachelor of Commerce - Accounting, Income Tax, Sales & Advertising
Lucknow Christian College
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