Vaibhav Gupta
Senior Business Analyst
Patiala
Summary
Results-driven Senior Business Analyst with a proven track record in spearheading multi-market analytics strategies within e-commerce and Quick Commerce environments. Expertise in managing high-performing analyst teams and collaborating with global stakeholders to enhance revenue growth, optimize media efficiency, and strengthen competitive positioning. Strong proficiency in marketplace performance analytics, first-party advertising data, and the development of executive reporting frameworks that facilitate informed decision-making. Committed to leveraging analytical insights to drive strategic initiatives and deliver impactful business outcomes.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Senior Business Analyst
1DigitalStack
04.2025 - Current
- Led analytics strategy across Quick Commerce and marketplace channels, managing a team of five analysts to deliver high-impact, client-facing insights.
- Drove performance optimization across Talabat, Noon Minutes, Woolworths, and Coles, identifying growth opportunities in assortment, pricing, and visibility.
- Spearheaded end-to-end ads and sales analytics using client 1P data, evaluating media efficiency, ROAS, and revenue contribution to guide investment decisions.
- Built scalable reporting frameworks and executive dashboards, integrating organic and paid performance metrics for senior stakeholder review.
- Acted as the primary point of contact for strategic accounts, aligning cross-functional teams, and translating complex data into actionable business recommendations.
Business Analyst
1DigitalStack
07.2024 - 03.2025
- Promoted within one year for strong analytical performance; transitioned from an individual contributor to leading analytics initiatives while mentoring two interns.
- Managed end-to-end marketplace analytics across Amazon, Shopee, Tokopedia, Lazada, Otto, Rakuten, and Kakaku, supporting international markets, including Japan, Indonesia, Thailand, and Germany.
- Built executive Power BI dashboards tracking sales, share of voice (SOV), ASP, OOS, and paid media KPIs, enabling data-driven strategic decisions.
- Analyzed 1P advertising data (Amazon Ads, Shopee Ads, Tokopedia Ads) to evaluate ROAS, spend efficiency, and revenue impact, identifying opportunities to improve performance.
- Streamlined reporting frameworks using Excel and structured data validation processes, improving accuracy, turnaround time, and stakeholder confidence.
Business Analyst Intern
1DigitalStack
07.2023 - 06.2024
- Managed performance analytics for HP across Japan, Indonesia, Thailand, the United Kingdom, and Germany, delivering actionable insights to improve sales visibility and market competitiveness.
- Built executive-level Power BI dashboards tracking key KPIs (Sales, Share of Voice, ASP, OOS), enabling data-driven decision-making across multiple markets.
- Identified data gaps and reporting inefficiencies, streamlining Excel-based processes to improve accuracy, and reduce turnaround time.
- Led cross-functional coordination with clients and internal teams to translate business requirements into structured analytical solutions.
- Delivered weekly and monthly performance reviews, with strategic recommendations to enhance brand positioning and operational efficiency.
Sales Executive
iTinker
04.2021 - 11.2021
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
Education
Bachelors of Engineering - Computer Science (STEM)
Chitkara University
Rajpura02.2026
Non-Medical (STEM)
Apollo Public School
Patiala08.2020
Secondary High School
Budha Dal Public School
Patiala03.2018
Skills
- Business & Marketplace Analytics
- Quick Commerce & Retail Analytics
- 1P Advertising & Media Performance Analysis
- Power BI & Executive Dashboarding
- SQL & Data Modeling
- Advanced Excel Analysis
- KPI Framework Design & Performance Benchmarking
- Strategic Insights & Growth Strategy
- Stakeholder & Client Management
- Team Leadership & Cross-Functional Collaboration
Timeline
Senior Business Analyst
1DigitalStack
04.2025 - Current
Business Analyst
1DigitalStack
07.2024 - 03.2025
Business Analyst Intern
1DigitalStack
07.2023 - 06.2024
Sales Executive
iTinker
04.2021 - 11.2021
Non-Medical (STEM)
Apollo Public School
Secondary High School
Budha Dal Public School
Bachelors of Engineering - Computer Science (STEM)
Chitkara University