Vaishnavi Srinivasan
Chennai, Tamil Nadu
Summary
A self-driven marketing professional with over 2 years of experience in crafting and implementing innovative marketing strategies for the cinema industry, I have designed graphic creatives for more than 50+ films. Currently, I serve as the lead in the Business Development and Marketing team, where I manage a team of 25, driving growth through strategic market insights and innovative solutions. With a B.Com degree in Corporate Secretaryship, I developed a passion for Marketing and Entrepreneurship during my college years, which continues to fuel my enthusiasm for creating impactful marketing initiatives.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing and Business Development Manager
Giri Trading Agency
Chennai
01.2024 - Current
- Launched two new store branches in prime locations after thorough market research and cost-benefit analysis, generating nearly $1 million in revenue within the first two days of opening the largest branch in the city.
- Led a team of 25 by clarifying roles, resolving grievances, and fostering collaboration, while making strategic decisions to ensure alignment and drive collective success.
- Engaged with over 10,000 customers in three months through events and innovative marketing strategies to boost loyalty and satisfaction.
- Designed, implemented, and managed marketing campaigns across various social media channels to drive brand awareness and lead generation.
Marketing Communications Consultant
Qube Cinema Technology
Chennai
12.2022 - 12.2023
- Designed visually appealing marketing materials for cinema technology, including brochures, digital ads, and social media graphics, to enhance brand presence and audience engagement.
- Utilized design software, such as Adobe Creative Suite (Photoshop, Illustrator, and Premiere Pro), to produce high-quality graphics and illustrations tailored to client specifications.
- Created compelling copy for various marketing channels, including press releases, newsletters, and blog posts, effectively communicating the benefits of cinema technology solutions.
- Managed social media campaigns for product launches and industry events, achieving a 30% increase in follower engagement and brand visibility.
Education
B.Com Corporate Secretaryship -
M.O.P Vaishnav College For Women
Chennai, Tamil NaduHigh School Diploma -
Sir Sivaswami Kalalaya, CBSE
Chennai, Tamil NaduSkills
- Marketing campaigns
- Adobe Photoshop, Illustrator, Figma
- Content Strategy
- Content Planning and Strategy
- White Board Software
- Video editing and Voice Over
- Project Management
- Microsoft Office
Certification
- UI/UX Design - Google Certificate (Coursera)
- FIDA The Design School - Diploma in Fashion Design
- ChatGPT + AI for Marketing, Social Media Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding - Udemy
- Branding & Marketing Insights: Learn Top Brand Design Strategies To Build Physical Product Brand & Grow Your Business. - Udemy
Timeline
Marketing and Business Development Manager
Giri Trading Agency
01.2024 - Current
Marketing Communications Consultant
Qube Cinema Technology
12.2022 - 12.2023
- UI/UX Design - Google Certificate (Coursera)
- FIDA The Design School - Diploma in Fashion Design
- ChatGPT + AI for Marketing, Social Media Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding - Udemy
- Branding & Marketing Insights: Learn Top Brand Design Strategies To Build Physical Product Brand & Grow Your Business. - Udemy
B.Com Corporate Secretaryship -
M.O.P Vaishnav College For Women
High School Diploma -
Sir Sivaswami Kalalaya, CBSE
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