Vandana Singh Yaddav
Senior Manager
Summary
Versatile Senior Manager specializing in Community Management with 9+ years of experience in print, digital and app media platforms. Skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
9
9
years of professional experience
1
1
Certification
2
2
Language
Work History
Senior Manager
Jagran New Media
Noida
12.2022 - Current
- Launched calendar of engagement activities for members.
- Collaborated with community content and development teams to drive improvements to offerings.
- Organized and executed launch of communities.
- Designed and implemented social media strategies to align with business goals.
- Ideation, planning and execution of community events offline/online along with brand collaboration.
- Carried out and developed social media, e-blast and public relations campaigns.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
- Conducted regular inspections to identify needed improvements and maintain highest standards.
- Produced reports about community activities to keep owners, directors and property managers informed.
- Monitored community activities and maintained compliance with relevant laws, regulations and codes.
Senior Content Strategist
Patrika
Jaipur
07.2022 - 12.2022
- Developed original content using social listening and independent sources.
- Strengthened content through proofreading and editing.
- Applied current editing and photography tools to tell great stories.
- Generated stories to reflect current trends and news to pull audience into website.
- Content planning for print, radio and podcast. Started rajasthani language podcast.
- Created content with SEO keywords drawn from Google Analytics.
- Utilized digital publishing platforms to prepare well-structured drafts.
Senior Associate Editor
NEWJ
Mumbai
11.2021 - 07.2022
- Trained and supported new team members, maintaining culture of collaboration.
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Checked reference sources to verify dates, facts and statistics.
- Posted and promoted articles on social media platforms to engage target audience.
- Supported publication by helping develop layouts and collaborating with production teams.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Pitched content strategies and managed asset acquisition.
- Managed team of writers and junior editors to deliver accurate and engaging content.
Community Specialist
Trell
Bengeluru
04.2021 - 10.2021
- Conducted community workshops to promote different programs and educate public on available services.
- Connected individuals with available and relevant resources.
- Developed presentations and media to promote community resources and program at seminars and other local events.
- Created and implemented community-based programs to improve education or fill specific needs.
- Coordinated with different service providers to meet clients' individual needs.
- Maintained internal database of service workers, participants, activities and other relevant details.
Community Operations Specialist
Bytedance
Gurugram
02.2020 - 01.2021
- Created and implemented community-based programs to improve education or fill specific needs.
- Surveyed local program participants to ascertain problematic areas requiring improvement.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Wrote press releases and other materials utilizing SEO practices.
Senior Copywriter
Zee News
Noida
03.2018 - 10.2019
- Provided editorial guidance to facilitate delivery of top-quality content.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Worked with news team and lifestyle team.
Articles writing along with Editing and Proof Reading. - Closely Worked with social media Team. Annual content strategy calendar.
Senior Sub Editor
India Today
Noida
12.2016 - 03.2018
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Checked reference sources to verify dates, facts and statistics.
News Sub Editor
Dainik Jagran
Noida
01.2015 - 11.2016
- Reported to editor-In-chief about news articles for print, daily staff happenings and creation of company newsletter.
- Conceptualized, pitched, assigned and monitored stories from origination to publication.
- Supported publication by helping develop layouts and collaborating with production teams.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Planned for coverage of large events by assigning reporters and photographers.
Education
WLCI
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CSJM University
Certificate - Digital Marketing
Purdue University
Noida 12.2022 - 07.2023
Skills
Strategic planning
Cross-functional collaboration
Search Engine Optimization
Meeting participation
Database Management
Data Collection
Content and digital asset management
Social Media Management
Campaign management
Client communication
Public and Media Relations
Certification
Whatsapp Marketing
Timeline
Whatsapp Marketing
10-2023
Senior Manager
Jagran New Media
12.2022 - Current
Certificate - Digital Marketing
Purdue University
12.2022 - 07.2023
Senior Content Strategist
Patrika
07.2022 - 12.2022
Senior Associate Editor
NEWJ
11.2021 - 07.2022
Community Specialist
Trell
04.2021 - 10.2021
Community Operations Specialist
Bytedance
02.2020 - 01.2021
Senior Copywriter
Zee News
03.2018 - 10.2019
Senior Sub Editor
India Today
12.2016 - 03.2018
News Sub Editor
Dainik Jagran
01.2015 - 11.2016
WLCI
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CSJM University