VaniMadhavi A
Creative Producer
Hyderabad
Summary
Creative leader with 11+ years of experience in regional and global content development across India and Canada. Specialized in multi-genre IP creation, unscripted format adaptation, and multilingual content strategy. Track record includes award-winning podcasts, OTT formats, international film festival partnerships, and high-performing branded IPs. Fluent in English, Hindi, Telugu, Punjabi, and Tamil with working knowledge of Malayalam, Kannada & intermediate knowledge in Spanish. A 2025 E4M Content 40 under 40 honoree recognized for excellence in creative innovation and cross-cultural storytelling.
Overview
11
11
years of professional experience
6
6
Languages
Work History
Regional Content Director (South India)
Benette Coleman & CO
02.2022 - Current
- Spearheaded 5+ revenue-generating IPs, 22+ original podcasts, and 500+ branded content formats across OTT, social, and radio.
- Developed multilingual rollouts and regional adaptation strategies, accelerating content pipeline readiness.
- I drove new IP launches (revived the dying medium) and coordinated cross-functional teams for dubbing, metadata, creative, and legal.
- Built artist and label collaborations across southern states; groomed a 14-member content team.
- Led creative exchange events, internal masterclasses, and process automation in regional ops.
- Produced international award-winning campaigns; won 2 Golden Mikes and 1 Impact Digital Award.
Brand Consultant
Self Employed Services
Toronto
05.2014 - 01.2022
- Led multicultural marketing for brands like Ford, Toronto, Metro, and Campbell’s across the Canadian diaspora.
- Closed TIFF x Caribbean Tales International Film Festival collaboration; launched Canada’s first TO Web Fest.
- Built and scaled release strategies for regional and Bollywood films across Disney+, Netflix, and Zee5 streaming services for the Indian market.
- Created globally appealing content slates with regional storytelling depth. - Produced IPs aligned with international commissioning trends.
Executive Producer / Global Marketing Head
Ellanar Films
Hyderabad
03.2021 - 11.2021
- Established high TAT driving SOPs for writers, producers, marketing team, and post-teams for OTT delivery.
- Led end-to-end management of three content projects, ensuring high-quality execution, and market impact.
- Sold India's first conversational series, 'Unheard,' to Disney+, and introduced a new genre in regional digital storytelling.
- Established the region's first Writers' Room, securing top-tier talent for G.O.D. Season 2.
- Led strategic studio, audio label, brands, and talent relationships, ensuring efficient content planning and delivery.
Creative Producer / Global Publicist
Guru Films
Hyderabad
07.2020 - 03.2021
- Adapted global formats for Indian OTT (Netflix).
- Produced and marketed Telugu blockbusters with top-tier talent.
- Secured below-market vendor deals post-lockdown for a quick turnaround.
Digital Business Manager
Gen Y Medium
Hyderabad
08.2019 - 07.2020
- Managed $3M ad spend across global digital channels; optimized for OTT and social content delivery.
- Launched high-ROI content contests, and built client reporting via actionable data storytelling.
Education
MBA - Media Management
Bharathidasan University + Whistling Woods International
Mumbai04.2014
GED -
Miami Ad School Toronto
Toronto12.2018
No Degree - International Co-productions
Producer Land
Old Goa, India 04.2001 -
Skills
Global Content Strategy & Format Adaptation
Original IP Development (Concept to Pilot to Launch)
Multilingual & Cross-Cultural Storytelling
International Market Trend Analysis & Slate Building
Talent Collaboration & Territory Legal & Audio Label Management
Unscripted Content Ideation & Rollout Planning
Creative Fund Utilization & Fast-Tracking Projects
Cross-Functional Coordination (Legal, Research, Finance)
Websites
References
Available on request
Open To Relocation
True
Timeline
Regional Content Director (South India)
Benette Coleman & CO
02.2022 - Current
Executive Producer / Global Marketing Head
Ellanar Films
03.2021 - 11.2021
Creative Producer / Global Publicist
Guru Films
07.2020 - 03.2021
Digital Business Manager
Gen Y Medium
08.2019 - 07.2020
Brand Consultant
Self Employed Services
05.2014 - 01.2022
No Degree - International Co-productions
Producer Land
04.2001 -
MBA - Media Management
Bharathidasan University + Whistling Woods International
GED -
Miami Ad School Toronto