Summary
Overview
Work History
Education
Skills
Websites
References
Open To Relocation
Timeline
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VaniMadhavi A

VaniMadhavi A

Creative Producer
Hyderabad

Summary

Creative leader with 11+ years of experience in regional and global content development across India and Canada. Specialized in multi-genre IP creation, unscripted format adaptation, and multilingual content strategy. Track record includes award-winning podcasts, OTT formats, international film festival partnerships, and high-performing branded IPs. Fluent in English, Hindi, Telugu, Punjabi, and Tamil with working knowledge of Malayalam, Kannada & intermediate knowledge in Spanish. A 2025 E4M Content 40 under 40 honoree recognized for excellence in creative innovation and cross-cultural storytelling.

Overview

11
11
years of professional experience
6
6
Languages

Work History

Regional Content Director (South India)

Benette Coleman & CO
02.2022 - Current
  • Spearheaded 5+ revenue-generating IPs, 22+ original podcasts, and 500+ branded content formats across OTT, social, and radio.
  • Developed multilingual rollouts and regional adaptation strategies, accelerating content pipeline readiness.
  • I drove new IP launches (revived the dying medium) and coordinated cross-functional teams for dubbing, metadata, creative, and legal.
  • Built artist and label collaborations across southern states; groomed a 14-member content team.
  • Led creative exchange events, internal masterclasses, and process automation in regional ops.
  • Produced international award-winning campaigns; won 2 Golden Mikes and 1 Impact Digital Award.

Brand Consultant

Self Employed Services
Toronto
05.2014 - 01.2022
  • Led multicultural marketing for brands like Ford, Toronto, Metro, and Campbell’s across the Canadian diaspora.
  • Closed TIFF x Caribbean Tales International Film Festival collaboration; launched Canada’s first TO Web Fest.
  • Built and scaled release strategies for regional and Bollywood films across Disney+, Netflix, and Zee5 streaming services for the Indian market.
  • Created globally appealing content slates with regional storytelling depth. - Produced IPs aligned with international commissioning trends.

Executive Producer / Global Marketing Head

Ellanar Films
Hyderabad
03.2021 - 11.2021
  • Established high TAT driving SOPs for writers, producers, marketing team, and post-teams for OTT delivery.
  • Led end-to-end management of three content projects, ensuring high-quality execution, and market impact.
  • Sold India's first conversational series, 'Unheard,' to Disney+, and introduced a new genre in regional digital storytelling.
  • Established the region's first Writers' Room, securing top-tier talent for G.O.D. Season 2.
  • Led strategic studio, audio label, brands, and talent relationships, ensuring efficient content planning and delivery.

Creative Producer / Global Publicist

Guru Films
Hyderabad
07.2020 - 03.2021
  • Adapted global formats for Indian OTT (Netflix).
  • Produced and marketed Telugu blockbusters with top-tier talent.
  • Secured below-market vendor deals post-lockdown for a quick turnaround.

Digital Business Manager

Gen Y Medium
Hyderabad
08.2019 - 07.2020
  • Managed $3M ad spend across global digital channels; optimized for OTT and social content delivery.
  • Launched high-ROI content contests, and built client reporting via actionable data storytelling.

Education

MBA - Media Management

Bharathidasan University + Whistling Woods International
Mumbai
04.2014

GED -

Miami Ad School Toronto
Toronto
12.2018

No Degree - International Co-productions

Producer Land
Old Goa, India
04.2001 -

Skills

Websites

References

Available on request

Open To Relocation

True

Timeline

Regional Content Director (South India)

Benette Coleman & CO
02.2022 - Current

Executive Producer / Global Marketing Head

Ellanar Films
03.2021 - 11.2021

Creative Producer / Global Publicist

Guru Films
07.2020 - 03.2021

Digital Business Manager

Gen Y Medium
08.2019 - 07.2020

Brand Consultant

Self Employed Services
05.2014 - 01.2022

No Degree - International Co-productions

Producer Land
04.2001 -

MBA - Media Management

Bharathidasan University + Whistling Woods International

GED -

Miami Ad School Toronto

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