Varada Desigan
Senior Editor - Music
Puducherry
Summary
Zealous Senior Editor with 15 years of experience and extensive commitment to leadership-based curation through productive motivation and honest feedback. Professional demeanor with a demand for high-quality work and accurate, dynamic reporting. Offering success at managing a team of up to 4 workers and commitment to high-quality work standards.
Overview
15
15
years of professional experience
1
1
year of post-secondary education
4
4
Languages
Work History
Senior Editor
Spotify India LLP
Puducherry
10.2018 - Current
- Handling Editorial curation for all the 4 South Indian languages for almost 3 years.
- Data oriented maintenance of the Playlists and achieved highest editorial share in terms of consumption.
- Trained new editors on expectations, processes and organization style guidelines.
- Coordinating with ALP to select the best content and promoting it in best possible ways with playlist, social and celebs
- Collaborated with Marketing, CRM & Social team to pitch a perfect playlist and campaign opportunities around it.
- Created long-term editorial calendars and created special playlist around it to create a buzz and some marketing & social opportunities for the brand
Senior Officer
Times Internet Limited, GAANA
Chennai
01.2017 - 10.2018
- Conceived and oversaw the whole content for Tamil Page.
- Created almost 860 new playlists only in Tamil Language.
- Set objectives for Playlists, Overall language streams and new ideation and established performance benchmarks.
- Produced reports each month outlining streaming metrics.
Senior Executive – Music Scheduler
Hungama.com Pvt. Ltd
Mumbai
03.2015 - 12.2016
- Handled 21 Online Radio Stations in12 languages
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Carried out day-to-day duties accurately and efficiently
Content Producer
Freelancer
03.2012 - 02.2015
- Freelance VO artist for production houses in Chennai
- Scripting content for the Tamil Advt for TV and Radio
Music Scheduler Cum Show Producer
Reliance Broadcast Network Ltd (BIG FM 92.7)
Chennai
10.2007 - 02.2012
- Improved the quality of the station Musically by new ideations and spikes in the shows
- Celeb Coordinator for BIG TAMIL ENTERTAINMENT
AWRAD. (the First ever Award function Organized by BIG
FM in Tamil) - Provided a special Designed MUSIC CLOCK for MR.DHEENA to do his GUINESS record for 168 hrs. Non-stop jockeying in 2008
- BIG PROGRAMMING CHAMP Award for looking after 2 Stations as well as contributed in DMT Music Research
Education
MBA - Finance, Marketing , HR, Intl Business
PondicherryUniversity Pondicherry University
08.2009 - 01.2011
BE - ECE
IFET College of Engg
Pondicherry Anna University
H.S.C - undefined
VOC Hr.Sec.School
S.S.L.C - undefined
TTTVK. High.School
Skills
Expertise in South Indian Content (Music & Movies)
Hobbies
Explore Nature, Trekking, Forest Camping, Movies & Comics
Timeline
Senior Editor
Spotify India LLP
10.2018 - Current
Senior Officer
Times Internet Limited, GAANA
01.2017 - 10.2018
Senior Executive – Music Scheduler
Hungama.com Pvt. Ltd
03.2015 - 12.2016
Content Producer
Freelancer
03.2012 - 02.2015
MBA - Finance, Marketing , HR, Intl Business
PondicherryUniversity Pondicherry University
08.2009 - 01.2011
Music Scheduler Cum Show Producer
Reliance Broadcast Network Ltd (BIG FM 92.7)
10.2007 - 02.2012
BE - ECE
IFET College of Engg
Pondicherry Anna University
H.S.C - undefined
VOC Hr.Sec.School
S.S.L.C - undefined
TTTVK. High.School
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