Varsha Seth
Navi Mumbai
Work Preference
Summary
Results-driven Data Analyst with extensive experience across diverse industries, currently leveraging SQL and Python to drive data-driven decision-making.
Achieved a 30% increase in operational efficiency by implementing advanced data visualization techniques and predictive analytics.
Expert in data cleaning and statistical analysis, ensuring high-quality data for actionable insights and strategic planning.
Proficient in developing interactive dashboards using Power BI and Tableau, enhancing stakeholder engagement and reporting accuracy.
Overview
9
9
years of professional experience
1
1
Certificate
Work History
Senior Marketing Executive - Data & Performance Analytics
Nueclear Healthcare Limited
02.2024 - Current
- Developed and managed Power BI dashboards that tracked over 10 key performance indicators (KPIs), such as leads, conversion rates, customer acquisition cost (CAC), return on investment (ROI), and revenue, resulting in enhanced visibility into marketing performance.
- Conducted marketing funnel analysis to pinpoint areas of drop-off and uncover opportunities for optimization, leading to more effective marketing strategies.
- Provided data-driven insights that boosted qualified lead conversion rates by approximately 30%, significantly increasing the effectiveness of marketing efforts.
- Streamlined the reporting process by automating recurring performance reports, which cut manual reporting time by around 40%, allowing the team to focus on strategic initiatives.
- Collaborated with marketing and leadership teams to convert business requirements into actionable analytical solutions, ensuring alignment between data insights and business goals.
Senior Leader - Sales Operations & MIS Analytics
Echobooom Management and Entrepreneurial Solutions Pvt Ltd
09.2020 - 10.2023
- Created impactful Excel-based MIS dashboards that tracked targets versus achievements, productivity, and incentives, resulting in enhanced visibility for the sales team.
- Performed comprehensive trend and performance analysis across various regions and sales teams, leading to data-driven decisions that improved overall sales effectiveness.
- Streamlined reporting templates, which boosted reporting turnaround time by approximately 35%, allowing for quicker access to critical information.
- Provided stakeholders with valuable insights that informed operational and strategic decisions, driving improved business outcomes and alignment with company goals.
Brand Ambassador
Adept
07.2017 - 07.2019
- Engaged with 40–60 customers per day to promote products, offers, and brand initiatives
- Supported 10+ on-ground marketing campaigns/events to increase brand visibility and customer engagement
- Generated and recorded 15–25 customer leads per day, sharing details with sales teams
- Collected customer feedback from 100+ interactions weekly and reported insights to supervisors
- Maintained accurate daily activity and lead reports using Excel, ensuring 100% data accuracy
RF Engineer
Mining and Engineering Corporation
07.2017 - 07.2019
- Analyzed signal strength, interference, and coverage data to improve network
- Supported installation, commissioning, and optimization of RF equipment at field locations
- Documented RF measurements, test results, and site reports with 100% compliance to standards
- Coordinated with field engineers and operations teams to resolve 10–15 technical issues per week
- Evaluated and identified opportunities to improve performance of electrical systems.
- Assisted in installation of electrical systems and components for commercial and industrial applications.
- Utilized various electrical tools and equipment to diagnose and troubleshoot electrical problems.
- Evaluated project scope to estimate costs and set timelines for project delivery.
Education
Bachelors of Technology - Electronics and Communication Engineering
SMTCK- West Bengal University of Technology
Kolkata06.2016
XII - Science
KMSSS
Kolkata06.2011
Xth - General
KMSSS
Kolkata06.2009
Skills
- SQL
- MySQL
- Python
- Excel
- Data Cleaning
- Data Mining
- Business Intelligence
- ETL Processes
- Dashboard Development
- Data Warehousing
- Predictive Analytics
- Data Visualization
- Critical Thinking
- Data Governance
- Problem Solving
- Power BI
- Tableau
- Pandas
- Training and mentoring
- Performance metrics analysis
- Analytics
Certification
- Introduction to Power BI, Microsoft Learn & Learntube.ai
- The Data Science Course, Udemy
- ChatGPT Prompt Engineering, Skillsoft
- ChatGPT for Work & Productivity, Udemy
- IoT Certification, Cognixia
Languages
English
Hindi
Bengali
Timeline
Senior Marketing Executive - Data & Performance Analytics
Nueclear Healthcare Limited
02.2024 - Current
Senior Leader - Sales Operations & MIS Analytics
Echobooom Management and Entrepreneurial Solutions Pvt Ltd
09.2020 - 10.2023
RF Engineer
Mining and Engineering Corporation
07.2017 - 07.2019
Brand Ambassador
Adept
07.2017 - 07.2019
Bachelors of Technology - Electronics and Communication Engineering
SMTCK- West Bengal University of Technology
XII - Science
KMSSS
Xth - General
KMSSS
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
- Increased global eCommerce sales by 30% in one year.
Software
Python
SQL
Power BI
Tableau
Excel
Quote
If the doors of perception were cleaned, everything would appear to man as it is: infinite.
William Blake
Interests
Data Analysis
Personal Information
Title: Data Analyst | Marketing & Business Analytics