Varsha Sinha
West Delhi
Summary
Experienced and driven Content Specialist with over 8+ years of experience creating compelling content across multiple media platforms. Skilled in communication, Hindi & English content and copy writing. Proficient in Microsoft Office, Google Analytics, Seo Writing and CMS. Demonstrated ability to manage and implement successful social media campaigns. Accomplished in content marketing and skilled in utilizing social media platforms for effective brand promotion. Master's degree in Mass Communication & Journalism and a Bachelor's degree in Arts. Recognized for outstanding performance, receiving the Employee of the Month award twice at Bada Business Pvt. Ltd. Seeking a challenging role as a Content Manager or Copy Writer to leverage my skills and experience in driving content strategy and delivering engaging and effective content for target audiences.
Overview
9
9
years of professional experience
Work History
Content Lead/Social Media Manager
Trident Group
07.2024 - Current
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Consulted with editors to shape story and eliminate any errors.
- Produced original, creative content for promotional advertisements and marketing materials.
- Promoted and marketed works through social media platforms.
- Created content for websites and online publications.
- Edited and proofread drafts of articles and other documents.
- Researched and wrote news stories, articles and reviews for online publications.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Developed and pitched story ideas to editors.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Managed editorial calendars and rescheduled PR events and meetings.
Deputy Manager - Content
PayNearby Technology Pvt. Ltd
02.2023 - 02.2024
- Oversaw content creation and managed a team of content writers
- Developed and implemented content strategies to drive engagement and increase brand awareness
- Review and recommend revisions for published materials, ensuring adherence to brand guidelines
- Crafted engaging Brand copies, Push Notifications, WhatsApp messages, and Banner copies in Hindi and English
- Developed social media copies and descriptions for platforms like Facebook, Twitter, and Instagram
- Conducted English to Hindi and Hindi to English translations
- Scripted radio content for podcasts
- Stayed updated with industry trends and best practices in content marketing
Assistant Manager - Content
Bada business Pvt. ltd
12.2020 - 02.2023
- Collaborated with cross-functional teams to develop and execute content strategies
- Created engaging and informative content to drive brand awareness and generate leads
- Led the creation of social media copies, descriptions and stories for platforms like Facebook, Twitter, and Instagram
- Reviewed and recommended revisions for published materials to enhance quality and impact
- Managed social media channels and organized materials for writing assignments
- Utilized tools like Google Analytics to analyze content performance and make data-driven decisions
- Stayed updated with industry trends and best practices in content marketing
- Received Employee of the Month award twice for outstanding performance
Sr. Hindi Content Writer
Cultural holiday Pvt. ltd
03.2020 - 09.2020
- Created compelling content in Hindi for various platforms
- Developed engaging articles, blogs, and social media posts
- Collaborated with the design team to create visually appealing content
- Ensured content was accurate, informative, and aligned with brand guidelines
- Wrote the Youtube video scripts
- Handled the task of editing and proof reading content before uploading it on web pages
- Responsible for writing blogs on health, Subconscious mind
Hindi Content Writer
Pan India Pvt Ltd
06.2018 - 01.2020
- Produced original content for diverse sites, including tourism, education, and festivals
- Developed content for internet media communications and websites
- Created high-quality educational content and crafted blogs and press releases
- Posted and managed the content on Wordpress and Jumla
- Conducted English to Hindi and Hindi to English translations
Reporter and Writer
Vijay News Daily Newspaper
10.2016 - 02.2018
- Wrote news articles covering political, Social, Bollywood, Sports, and Technical topics
- Conducted interviews with notable figures for various subjects
- Prepared investigative stories for online publication on social media platforms
- Collaborated with graphic designers on layout and images for feature stories
Intern
Dainik Jagran
04.2016 - 06.2016
- Research, document, rate, or select alternatives for web architecture or technologies
- Finding stories
- Writing news
- Taking an interview
Education
Master in Mass communication - Journalism
Kurukshetra University
Master in History - undefined
Ignou
Bachelors of Arts - undefined
Delhi University
Certifcation in Digital Marketing - Analytics
IIT Madras
07.2023
Skills
- Fast Learner
- Ability to Work Under Pressure
- Ability to Multitask
- Leadership Skills
- Content creation
- Content management
- Communication skills
- Content writing
- Copywriting
- Social media marketing
- Brand promotion
- Microsoft Office proficiency
- Google Analytics proficiency
- Hindi typing
- SEO Writing
Languages
Hindi
English
Bhojpuri
Hobbies and Interests
- Writing poems
- Watching Cricket
- Listening to music
- Reading books
- Dancing
Personal Information
- Title: Copy & Content Writer
- Nationality: Indian
Timeline
Content Lead/Social Media Manager
Trident Group
07.2024 - Current
Deputy Manager - Content
PayNearby Technology Pvt. Ltd
02.2023 - 02.2024
Assistant Manager - Content
Bada business Pvt. ltd
12.2020 - 02.2023
Sr. Hindi Content Writer
Cultural holiday Pvt. ltd
03.2020 - 09.2020
Hindi Content Writer
Pan India Pvt Ltd
06.2018 - 01.2020
Reporter and Writer
Vijay News Daily Newspaper
10.2016 - 02.2018
Intern
Dainik Jagran
04.2016 - 06.2016
Master in Mass communication - Journalism
Kurukshetra University
Master in History - undefined
Ignou
Bachelors of Arts - undefined
Delhi University
Certifcation in Digital Marketing - Analytics
IIT Madras
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