Varun Bagai
New Delhi
Summary
Growth and digital marketing leader with 11+ years of experience scaling consumer businesses across travel, e-commerce, fitness, and omnichannel retail. Proven track record of driving large-scale user acquisition, CAC efficiency, and LTV growth across app-first and omnichannel ecosystems. Deep expertise in full-funnel growth strategy, performance marketing, first-party data, and cross-functional leadership, with experience managing growth at multi-million user scale in highly competitive categories.
Overview
11
11
years of professional experience
Work History
Associate Director - Growth & Digital
Makemytrip
12.2022 - Current
- Own new user growth and digital acquisition strategy across Hotels, Flights, International Travel, and Ground Transport, with responsibility for first-booking outcomes and long-term LTV.
- Designed and scaled end-to-end consumer journeys across awareness, app acquisition, conversion, and retention, integrating paid media, owned channels, and product touchpoints.
- Scaled Android app user base by ~50% (4M → 6M users) over two years, delivering double-digit new user growth in a single-digit category growth environment.
- Led full-funnel media strategy across YouTube, Meta, and app acquisition channels, balancing short-term performance with long-term cohort quality.
- Improved acquisition efficiency by ~25% reduction in Cost per Order (₹600 → ₹450) through data-led media timing, persona-based creative optimization, and channel mix refinement.
- Partnered closely with Product, Revenue, and CLM teams to improve onboarding, conversion rates, dynamic discount effectiveness, and LTV:CAC ratios.
- Act as a senior stakeholder across marketing, product, and commercial teams to align consumer insights, media investments, and business priorities.
Manager - App Marketing
TATA CLiQ
10.2021 - 12.2022
- Led app-first consumer acquisition and growth strategy across Lifestyle, Electronics, and Beauty categories.
- Owned acquisition KPIs including New Users and CAC, with a strong focus on media efficiency and cohort quality.
- Designed targeted acquisition and re-engagement journeys for Day-0 installers, dormant users, and uninstallers, improving funnel conversion and overall acquisition effectiveness.
- Built and scaled performance marketing programs across Meta, Google, and Affiliate channels, optimizing media mix based on cohort-level performance.
- Leveraged first-party data and behavioral insights to refine targeting, creatives, and conversion pathways across the acquisition funnel.
Head of E-Commerce
Blue Tokai Coffee Roasters
04.2021 - 10.2021
- Owned end-to-end e-commerce growth strategy across D2C platforms and third-party marketplaces.
- Integrated performance marketing, CRM, and on-site experience to improve conversion, repeat purchase, and customer lifetime value.
- Established end-to-end tracking and analytics frameworks, enabling deep funnel visibility and data-driven optimization.
- Built and led a cross-functional e-commerce team spanning digital marketing, UI/UX, and creative, aligning brand storytelling with commercial outcomes.
Growth & User Acquisition
Cure.fit
04.2020 - 04.2021
- Led digital growth across Curefit.Live, Personal Training, Doctor Consultations, Diagnostics, and Therapy businesses.
- Owned full acquisition and conversion funnel from ad exposure and app installs to trial activation and paid conversion.
- Scaled performance marketing across Facebook, Google, and affiliate partners, optimizing for conversion quality and revenue impact, not just installs.
- Used funnel analytics and cohort insights to identify drop-offs, improve activation rates, and optimize onboarding experiences in partnership with product teams.
Digital Marketing Head
Decathlon Sports India
01.2017 - 03.2020
- Led omnichannel digital growth strategy, integrating web, app, and offline retail to drive coordinated consumer journeys.
- Worked closely with national store leadership to support store launches and catchment-based local growth campaigns.
- Drove 6× growth in website traffic over three years and influenced 500K+ in-store visits in a single year through data-led media activation.
- Maintained CAC at less than one-third of CLV while delivering business KPIs for both online and offline revenue.
- Built performance marketing and analytics infrastructure from scratch, including ad platforms, GTM, GA 360, and CRM automation tools.
- Designed full-funnel retention and lifecycle marketing strategies across email, SMS, and push, driving repeat engagement and LTV.
eSport Leader (Web Marketer/Category Manager)
Decathlon Sports India
11.2015 - 12.2016
- Owned online business management for multiple Decathlon brands, including sales forecasting, revenue planning, and merchandising execution.
- Improved conversion and AOV through on-site optimization, hero product promotion, and targeted email marketing.
- Embedded with retail teams to translate offline consumer insights into localized digital strategies.
Business Analyst
Hewlett Packard Global Analytics
08.2014 - 10.2015
- To analyze Sales reports to find insights for cross-sell & up-sell for the sales force of HP Software Business division.
Education
PGDM - Marketing & Finance
FORE School of Management
New Delhi03-2014
Bachelor of Arts - Business Economics
University of Delhi
Delhi03-2011
High School Diploma -
Delhi Public School Mathura Road
Delhi03-2008
Skills
- Digital growth strategy
- Consumer acquisition
- Performance marketing
- Data analytics
- Cross-Functional Collaboration
- Stakeholder Management
Timeline
Associate Director - Growth & Digital
Makemytrip
12.2022 - Current
Manager - App Marketing
TATA CLiQ
10.2021 - 12.2022
Head of E-Commerce
Blue Tokai Coffee Roasters
04.2021 - 10.2021
Growth & User Acquisition
Cure.fit
04.2020 - 04.2021
Digital Marketing Head
Decathlon Sports India
01.2017 - 03.2020
eSport Leader (Web Marketer/Category Manager)
Decathlon Sports India
11.2015 - 12.2016
Business Analyst
Hewlett Packard Global Analytics
08.2014 - 10.2015
PGDM - Marketing & Finance
FORE School of Management
Bachelor of Arts - Business Economics
University of Delhi
High School Diploma -
Delhi Public School Mathura Road