Varun Mohite
Pune
Summary
Senior Project Manager | Digital Marketing
10+ years of driving high-impact digital initiatives across industries. Proven ability to maximize ROI and propel client success through strategic project management at [My Digital Agency LLP]. I navigate complex challenges with proven methodologies and a knack for creative problem-solving. I foster high-performing teams, collaboration, and consistently deliver results that exceed expectations. Passionate about transforming businesses through innovation, from sleek websites to groundbreaking apps. Driven by continuous learning, new challenges, and empowering teams to excel.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Project Manager
My Digital Agency
08.2023 - Current
- Led a pan-India digital transformation project for Citroen India, successfully onboarding and improving online presence for over 44 dealerships, exceeding brand expectations
- Managed a unique SEO-based ORM project for Glance India, achieving significant improvements in search engine presence
- Increased primary keyword coverage on SERPs to 82% (400 out of 500 URLs) and secondary keywords to 83% (1245 out of 1500 URLs)
- Managed a personal branding project, exceeding objectives by growing a network to over 3000 followers, maintaining an engagement rate above 5%, and securing 25 C-suite connections (exceeded target of 15 by 67%).
Owner
Biersal Foods LLP
09.2019 - 10.2021
- Started and operated own restaurant
- Restaurant had to close due to challenges arising from covid-19 lockdown
- Reduced food cost by 20 percent by creating a menu suited for lower inventory expenses
- Lower ticket time by 8 minutes for online orders by developing kitchen operations procedures
- Reviewed daily checklist and process to limit food wastage to 30% monthly
- Improved restaurant rating to 4.3 over a period of 6 months
- Simplified Standard Operating procedures for front of the house and back of the house communication resulting in 95% order accuracy.
AVP - Digital and Operations
My Digital Agency
04.2017 - 02.2019
- Steered and own all strategy, marketing, project management efforts, marketplace efficiency, sales, and account management
- Developed go-to-market strategy for niche market segment; led cross-functional team of 7 members and stakeholders to prepare new product offering
- Devised and implement operating systems and work processes consistent with project management philosophy and framework for improved productivity by 50%
- Created and implemented Google AdWords strategy; which effected customer acquisitions by 20% and decreased cost per acquisition by 50%
- Managed all digital marketing channels (e.g
- Website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Redesigned company's homepage and lead generation forms using only existing site components; reduced bounce rates by 40% and boost leads by 15%.
Operations Manager
Protege Sports Network
02.2015 - 04.2017
- Led full redesign of website with findings from competitive research, increasing website leads by 80%
- Managed a 5-member cross-functional (product, engineering, sales, support) team and coordinated with four senior business partners
- Streamlined the implementation process and reduced the average feature delivery time by 15%
- Designed and implemented operational efficiency improvement program which boosted productivity by 30%
- Overhauled the company's website by increasing graphics usage by 30% and mobile responsiveness by 100%.
Marketing Executive
Black Bean Engagement
12.2011 - 08.2013
- Conducted market analysis and competitor benchmarking analysis to evaluate the marketing strategy
- Doubled new user acquisition from 10-15 users to 20-25 through the implementation of new marketing strategies focused on online advertising and improving the company's web presence, social media, and search engine optimization
- On and off page optimization techniques to maintain average page quality scores above 70 and build back-links from minimum DA 50 websites
- Boosted relevant content generation by 15%, through A/B-testing-driven email marketing.
HRCC executive
American Home Mortgage Services
07.2007 - 04.2009
- Identified the needs of customers, resolve issues, and provide solutions
- Maintained an average customer satisfaction rating of 4 out of 5, meeting annual KPIs
- Evaluated applicants financial information including salary, assets, debts, and expenses to reduce monthly mortgage payments and prevent foreclosure
- Reviewed accounts to discuss loss mitigation options and made recommendations to customers
- Updated account with reason for default, financials, created new mortgage plans based on input.
Education
MBA/PGDM - Marketing -
Indian Institute of Planning And Management (IIPM)
01-2011
B.Com - Commerce -
Periyar University
01-2009
H.S.C -
Maharashtra
01-2004
S.S.C -
Maharashtra
01-2002
Skills
- Leadership
- Communication Skills
- Critical Thinking
- Adaptability
- Time Management
- Interpersonal Skills
- Problem-Solving
- Project Management
- Cross-Functional Coordination
- Team Management
- Stakeholder Management
- Planning & Scheduling
- Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
Certification
- Foundations Of Project Management
- Project Initiation: Starting A Successful Project
- Project Planning: Putting It All Together
- Project Execution: Running The Project
- Agile Project Management Capstone: Applying Project Management In The Real World
- Google Project Management Mobile Experience Certification Exam
- Google Ads Display Certification
- Google Ads Search Certification
- Google Analytics Individual Qualification
- SEO Certified
- Digital Marketing
Timeline
Senior Project Manager
My Digital Agency
08.2023 - Current
Owner
Biersal Foods LLP
09.2019 - 10.2021
AVP - Digital and Operations
My Digital Agency
04.2017 - 02.2019
Operations Manager
Protege Sports Network
02.2015 - 04.2017
Marketing Executive
Black Bean Engagement
12.2011 - 08.2013
HRCC executive
American Home Mortgage Services
07.2007 - 04.2009
MBA/PGDM - Marketing -
Indian Institute of Planning And Management (IIPM)
B.Com - Commerce -
Periyar University
H.S.C -
Maharashtra
S.S.C -
Maharashtra
- Foundations Of Project Management
- Project Initiation: Starting A Successful Project
- Project Planning: Putting It All Together
- Project Execution: Running The Project
- Agile Project Management Capstone: Applying Project Management In The Real World
- Google Project Management Mobile Experience Certification Exam
- Google Ads Display Certification
- Google Ads Search Certification
- Google Analytics Individual Qualification
- SEO Certified
- Digital Marketing
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