Varun Shrivastava
Delhi
Summary
Results-driven Google Ads Manager at WNS with expertise in campaign optimization and strategic planning. Proven ability to enhance ROI through data analysis and budget allocation. Skilled in Google Analytics and client-focused reporting, fostering strong relationships to drive successful marketing initiatives. Adept at navigating policy compliance and delivering actionable insights.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Google Ads Manager
WNS
Gurugram
04.2024 - Current
- Help advertisers effectively manage Google Ads accounts to ensure positive ROI.
- Maximized campaign efficacy while addressing any account concerns.
- Guided clients in formulating effective best practices for Google Ads.
- Supervised creation of marketing materials and collateral.
Senior Associate
Cognizant
Gurugram
07.2021 - 12.2023
- Provided expertise in budget allocation and optimization for digital marketing.
- Led clients in addressing intricate challenges and compliance gaps.
- Continuously monitored and reviewed policy updates.
- Evaluated campaign performance metrics for optimization.
- Generate concise, client-focused reports that uncover actionable insights.
- Executed successful campaign strategies.
- Implemented advanced solutions to enhance data collection accuracy on digital platforms.
Accounts Officer
Stage Craft Proprietor
Delhi
12.2017 - 04.2020
- Company Overview: The organization manages a wide variety of events and venues
- Managed month-end closing operations for accounts payable and receivable.
- Conducted AR and AP assessments to optimize cash flow.
- Reviewed employee expenses regularly.
- Resolved suspense ledger discrepancies.
- Delivered monthly sales and purchase reports for management.
- Provided support for audit processes.
- Executed various administrative tasks such as collating, taxing, and copying.
General Ledger Accounting, Account Payable
BOA Aon India
Noida
10.2016 - 11.2017
- Month-end closure, Posting accrual entries, Prepayment entries and adjustment entries
- Work on the accrued invoice report to review > 90 due
- Ensuring compliance within SOX controls
- Payments & Reporting
- Perform Invoice Adjustments, Write offs, Chargebacks and miscellaneous payments
- Follow up with the respective vendors/ CSR for Unapplied and Unidentified
- Prepare Daily, Weekly and Monthly MIS reports for and Offshore management
Process Associate
Genpact India
Gurugram
02.2015 - 05.2016
- Executed P2P operations by managing invoices in Maconomy and SAP.
- Oversaw all components of Accounts Payable, ensuring accuracy and efficiency.
- Monitored account payments and allocated them to correct vendor invoices.
- Generated Ageing Report and Payment Report every week.
- Ensured accuracy and legitimacy of expense submissions through comprehensive audits.
- Generated monthly MIS reports for onshore and offshore management.
- Conducted client follow-ups through emails and phone calls to resolve unapplied credits.
- Coordinated with bank for RTGS, fund transfer, and demand draft processing.
Education
Bachelor -
in Commerce
Delhi, IndiaSkills
- Google Ads Management
- Experience Using Adobe Creative Cloud
- Data Analysis
- Google Analytics
- Microsoft Office Proficiency
- SAP Software Experience
- Critical Thinking Ability
- Client-Centric Approach
- Integrated Campaign Oversight
- Cost Efficiency Management
- Implementation of Website Tracking
- Policy Adherence
Certification
- Lean
- Six Sigma
- Google Ads
- Adobe CC
Hobbies and Interests
- Football
- Swimming
- Pets
- Music
- Dance
Languages
- English
- Hindi
Personal Information
- Date of Birth: 04/06/89
- Gender: Male
Timeline
Google Ads Manager
WNS
04.2024 - Current
Senior Associate
Cognizant
07.2021 - 12.2023
Accounts Officer
Stage Craft Proprietor
12.2017 - 04.2020
General Ledger Accounting, Account Payable
BOA Aon India
10.2016 - 11.2017
Process Associate
Genpact India
02.2015 - 05.2016
Bachelor -
in Commerce
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