Summary
Overview
Work History
Education
Skills
Websites
Certification
Internships
Professional Achievements
Co-Curriculars
Timeline
Generic
Vatsalya Srivastava

Vatsalya Srivastava

Gurgaon

Summary

A focused and dedicated professional leveraging nearly 4.5+ years of experience in Category Marketing, Growth Marketing & Product Development & Strategy


Targeting opportunities of Product Manager, Growth, Marketing & Strategy Manager with an established & growth-focused organization in Telecom, B2B SaaS, OTT, Internet, E-commerce & FMCG Industries

Overview

7
7
years of professional experience
1
1
Certification

Work History

Category Marketing Manager - Airtel Black

Airtel
02.2023 - Current
  • Manage branding, pricing & experience marketing strategy for Airtel Black - convergence of 3 categories - Postpaid, Broadband & DTH, amounting to a business of 2000Cr+

Growth Product Manager (1 Yr)

Wynk - Airtel
04.2022 - 03.2023
  • Led revenue growth for Airtel Xstream app - subscriptions & renewals growth metrics amounting to 40cr+ revenue business.
  • Managed partnerships with 5 premium partners of Airtel Xstream App, namely SonyLIV, Lionsgate Play, etc.
  • Led Xstream Premium subscription brand communication to generate over 1Mn+ Xstream pack sales & claims monthly

Product Manager (2y 10mo)

Airtel
06.2019 - 03.2022
  • Managed 2 core digital products operations - Airtel Thanks for Business & DKYC eActivate app for B2B Digitization product team for Mobile & Broadband businesses
  • Led 10x growth in ATB payment adoption for SMB segment; 7x overall
  • Successfully led GTM overhaul of Airtel Enterprise Hub to Airtel Thanks for Business in 2021
  • Developed B2B Mobile D-KYC app and managed its rollout PAN India for 1100+ AMs

Data Analyst (6 Mo)

Value Edge Research Services
01.2016 - 06.2016
  • Worked on multiple projects involving big data and marketing analytics.
  • Led Roche Diagnostics Access Case Project – case studies of medical programs in over 130+ countries
  • Worked on CRM Monitoring for Smith & Nephew and developed Biogen dev apps

Education

MBA - Marketing/Finance

MDI
Gurgaon
03.2019

B.E.(Hons) - Chemical Engineering

BITS Pilani
Rajasthan
07.2016

M.Sc. (Hons.) - Physics

BITS Pilani
Rajasthan
07.2016

Schooling -

St. Xavier's
Jaipur

Skills

  • Product development & Analytics skills - Adept in Agile methodology, JIRA, Confluence, SQL, Google Analytics, Tableau, MS Office & Product GTM
  • Programming Skills - Proficient in C,C, Java, Python, VBA & R
  • Marketing Skills - Experienced user of Moengage, Clevertap, Branch & Abinitio Commsplanner

Websites

Certification

  • KPMG Lean Six Sigma Black Belt Certification
  • R-Programming certification by MSME, Govt. of India
  • Google Adwords


Internships

  • Sales & Marketing Summer Intern - TATA Motors Ltd., Delhi (2018)
  • Project Assistant - Rocket solid fuel production - CSIR - Indian Institute of Chemical Technology, Hyderabad (2015)
  • Graduate Trainee Engineer - NALCO, Odisha (2013)

Professional Achievements

  • Campus Winners at Mahindra War Room 2017 - MDI Gurgaon
  • Campus Finalists at HUL - LIME 2018 - MDI Gurgaon
  • Amongst Top 20 CAT Toppers in Rajasthan state (2016)


Co-Curriculars

  • Secretary(2018-19), Infinite Pounces - Quizzing Club of MDI Gurgaon
  • TEDx Event Manager - BITS (2012-2014)
  • Trained Mime artist & dramatist
  • Writer & Sub-editor at political satire website unrealtimes.com


Timeline

Category Marketing Manager - Airtel Black

Airtel
02.2023 - Current

Growth Product Manager (1 Yr)

Wynk - Airtel
04.2022 - 03.2023

Product Manager (2y 10mo)

Airtel
06.2019 - 03.2022

Data Analyst (6 Mo)

Value Edge Research Services
01.2016 - 06.2016

MBA - Marketing/Finance

MDI

B.E.(Hons) - Chemical Engineering

BITS Pilani

M.Sc. (Hons.) - Physics

BITS Pilani

Schooling -

St. Xavier's

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Vatsalya Srivastava