VEDIKA HANSARIA
Hyderabad,TG
Summary
Senior product manager with 6.5 years of experience leading cross-functional teams in the e-commerce and SaaS industries. Drove significant results, including a 30% improvement in customer satisfaction, a 45% increase in customer acquisition, and a 40% boost in annual revenue.
Overview
11
11
years of professional experience
Work History
SENIOR PRODUCT MANAGER
PubLive
04.2024 - 09.2024
- Increased Net Promoter Score by 30% (from 20 to 26) by evaluating 5 industry tools and implementing NPS collection at high-engagement touchpoints in the customer journey
- Conducted 20+ customer interviews to identify pain points, leading to a 15% increase in average time spent on publishers’ sites (from 2 mins to 2.3 mins) by revamping category hyperlink creation
- Streamlined customer support by standardizing replies and creating SOPs, shifting tone from transactional to consultative
- Redesigned homepage for 3 different personas: admins, managers, and content writers; simplified layouts and highlighted critical functions to accelerate onboarding
- Defined quarterly product roadmaps by aligning 15+ stakeholders across engineering, sales, customer success, and customers
SENIOR PRODUCT MANAGER
Droom
10.2022 - 01.2023
- Increased Fintech division share by around 40% YoY ($500K) by launching an integrated automobile insurance product
- Launched buyer financing pre-qualification flow by partnering with 3 leading banks, increasing loan applications and boosting buyer trust
- Improved lead conversion rate by 45% (from 3% to 4.5%) by redesigning the buyer recommendation journey (web, iOS, and Android)
- Integrated third-party dialer software to automate timely customer outreach, improving lead conversion rate
PRODUCT MANAGER
Harmonize
10.2019 - 11.2021
- Redesigned leave application flow, doubling free-to-paid conversions during the trial period
- Built and launched a payroll processing product, increasing customer retention by 30% (MRR from $40K to $60K)
- Tracked payroll adoption and proactively engaged customers who hadn’t completed two payroll runs; uncovered issues like difficulty exporting employee data, resolved them through product fixes, and ensured consistent payroll usage across customers
- Created 20+ contextual product marketing assets (demo videos, guides, featured documents) embedded within the product at key touchpoints—for example, explainer videos placed at the top of each page—reducing customer queries by 15%
SENIOR GROWTH MANAGER
Studio Mosaic
10.2018 - 06.2019
- Drove 150% revenue growth (from around $50K to $120K in 16 months) for a global mobile faxing app through App Store Optimization (ASO - keywords, creatives, and listing optimization) and paid campaigns on Google Ads, Meta Ads, and Apple Search Ads
- Acquired 500K+ new users in the same time frame by A/B testing ad creatives, keywords, and campaign targeting
- Conducted competitive analysis and market research to set growth benchmarks, enabling data-driven campaign scaling, and managed advertisement budgets of up to $70K
SOFTWARE ENGINEER
Snapdeal
09.2016 - 03.2017
- Designed and executed 100+ test cases to validate search algorithms, ensuring accuracy and relevance of product listings
- Improved search experience by reducing query result errors by 15% through performance testing
PROJECT ENGINEER
Wipro
09.2013 - 08.2014
- Developed and maintained 5+ features for in-vehicle infotainment systems of Mazda vehicles, enhancing usability and performance
- Improved the reliability of the vehicle maintenance module by fixing recurring defects in the maintenance workflow
Education
PGP - Information Systems
Indian School of Business
04-2026
M.Tech - Computer Science
Birla Institute of Technology
05-2016
B.E. - Information and Communication Technology
Manipal Institute of Technology
05-2013
OTHER ACHIEVEMENTS
- Created digital resources to mentor and guide aspiring professionals
- Built a YouTube community with 20+ videos, 4,700+ views, and 115+ watch hours on product management
- Wrote 20+ detailed product case studies on Medium, focused on real-world PM problems, decision frameworks, and execution learnings
- Launched career-growth newsletter with 3,500+ views on soft skills and workplace well-being
- Authored and published 'The Complete Beginner’s Guide to Apple Search Ads' on Kindle, achieving 30 purchases
- Performed in 5+ stage and street plays with the Ada Dramatics Club
Timeline
SENIOR PRODUCT MANAGER
PubLive
04.2024 - 09.2024
SENIOR PRODUCT MANAGER
Droom
10.2022 - 01.2023
PRODUCT MANAGER
Harmonize
10.2019 - 11.2021
SENIOR GROWTH MANAGER
Studio Mosaic
10.2018 - 06.2019
SOFTWARE ENGINEER
Snapdeal
09.2016 - 03.2017
PROJECT ENGINEER
Wipro
09.2013 - 08.2014
PGP - Information Systems
Indian School of Business
M.Tech - Computer Science
Birla Institute of Technology
B.E. - Information and Communication Technology
Manipal Institute of Technology