Veekshith Rai

Joined Sage Group following the acquisition of the company I had previously founded.

• Defined and executed the long-term product vision and business growth strategy, aligned with overall corporate objectives.
• Led cross-functional collaboration across product, engineering, marketing, and operations to drive innovation and end-to-end delivery of digital products.
• Directed product roadmap planning, agile development processes, and go-to-market strategies to accelerate product adoption and market fit.
• Oversaw the implementation of enterprise-level software projects, managing scope, timelines, resource allocation, and stakeholder communication.
• Drove strategic decisions through data, including customer segmentation, feature usage analytics, NPS trends, and behavioral insights.
• Supervised multi-disciplinary teams across product management, growth marketing, and customer experience, ensuring achievement of business performance KPIs.
• Initiated and managed digital transformation programs that enhanced internal workflows and customer experiences using AI/ML-powered automation tools.
• Delivered measurable improvements in revenue growth, user acquisition, retention, and product-led expansion using growth experimentation frameworks (e.g., A/B testing, cohort analysis).
• Collaborated with the executive leadership team to define corporate governance, budgeting, risk management, and operational excellence frameworks.
• Acted as program sponsor and senior stakeholder for cross-organization digital initiatives and product innovation sprints.
• Reported directly to the leadership executives, contributing to board-level reporting, and strategic partnerships.

Founded this company which was acquired by Sage Group PLC for $100M USD.

• As a founding executive of a high-growth SaaS business, I have overseen end-to-end operations, fundraise, strategic planning, digital product innovation, cross-functional team leadership, and enterprise growth initiatives.
• Strategic Leadership & Corporate Governance - Formulated and executed long-term strategic plans across operations, finance, product, sales, and growth. Reported to and collaborated with board members and investors on business vision, KPIs, and risk management. Designed and implemented company-wide policies, financial controls, and compliance frameworks.
• Product Management & Growth: Directed the end-to-end product lifecycle, from customer discovery and product-market fit to delivery, iteration, and monetization. Built and led product growth initiatives using agile and experimentation-based frameworks, achieving consistent MoM revenue growth. Managed multi-channel acquisition and customer success functions to reduce churn and drive expansion.
• Technology Strategy & Digital Innovation - Designed the organization's core SaaS platform, ensuring scalability, and innovation. Oversaw technology partnerships, and enterprise architecture decisions.
• Cross-Functional Leadership & Team Building: Hired, mentored, and managed high-performing teams across engineering, marketing, finance, customer success, and HR. Fostered a performance-driven culture grounded in transparency, ownership, and continuous improvement. Implemented OKR frameworks to track company-wide priorities and departmental alignment.
• Financial Management & Operational Efficiency - Managed company P&L, fundraising rounds, investor relations, and capital efficiency. Optimized internal systems, tools, and workflows for scale, including CRM, ERP, and analytics platforms. Ensured operational agility through data-informed decisions, SOPs, and automation.

• Designed and developed end-to-end mobile applications based on client requirements.
• Collaborated with clients, UX designers, product managers, and QA teams to define application scope, functional specifications, and system architecture.
• Engineered scalable and modular codebases by applying design patterns, object-oriented programming, and architectural principles such as MVC, MVVM, or Clean Architecture.
• Integrated third-party SDKs, RESTful APIs, and internal services to support core features.
• Performed data modeling and API design, collaborating with backend engineers to define interfaces and optimize mobile-to-server communication.
• Managed mobile application lifecycle, including version control, CI/CD pipeline setup (Bitrise, GitHub Actions, etc.), and deployment via Google Play Store and Apple App Store.
• Conducted rigorous unit testing, integration testing, and user acceptance testing (UAT) to ensure performance, stability, and compliance with client SLAs.
• Documented code, APIs, and workflows, and provided post-delivery support and training to client-side development teams when needed.
• Actively contributed to code reviews, sprint retrospectives, and process improvement initiatives within the engineering team.

• Designed and maintained automated build and release pipelines for ERP application modules across multiple environments (dev, staging, production) using CI/CD tools such as Jenkins, Azure DevOps, GitLab CI, and Bamboo.
• Managed the versioning, packaging, and deployment of ERP software components, ensuring alignment with agile sprint cycles and release milestones.
• Created and maintained release scripts, build specifications, and infrastructure-as-code for repeatable, secure, and traceable software deployments.
• Collaborated with development, QA, and infrastructure teams to ensure environment consistency, correct package promotion, and rollback mechanisms.
• Monitored and resolved build pipeline failures and deployment errors, performing root cause analysis and improving release reliability.
• Maintained and managed artifact repositories (e.g., Artifactory, Nexus) and controlled binary distribution through governed release workflows.
• Developed tooling and dashboards to track build success rates, release velocity, and deployment frequency, contributing to DevOps KPIs.