
Executive with nearly 40 years of experience in Construction and Mining Equipment Sales and Marketing. Advanced from Dealer Service Engineer to Managing Director, contributing to operational success in Indian market. Delivered effective general administration, HR practices, and vendor negotiations to ensure seamless supply chain and foster positive employee relations.
Expanded market coverage and improved manpower efficiency to enhance business operations. Initiated new projects which improved the operational efficiency as well as profitability.
Identified key business areas where the entity can represent and created new business lines for expanded business profitability.
Oversaw operations of Doosan Bobcat India Pvt. Ltd, driving sales of Bobcat skid steer loaders and Doosan compressors for Indian market and exports to Africa and the Middle East.
Developed business plan with 5-year vision to expand Indian operations by manufacturing Bobcat brand backhoe loaders for international market capture.
Planned imports of skid steers from Europe and the USA, and developed manufacturing plans for compressors ranging from 200 cfm to 1450 cfm, along with lighting towers.
Coordinated alignment of global operations with Korean headquarters and US operations, contributing to turnover and profitability.
Managed operations at Doosan Infracore India Pvt. Ltd, overseeing import of excavators (CBUs) from 12 tons to 50 tons to ensure smooth supply chain management.
Import and market Bobcat Skid Steer Loaders in India and Nepal.
Market and Sell Compressors of various capacities for Mining as well as Irrigation for Indian market.
Preparation of Annual Business Plan with adherence to budget plan and achieving the targeted business volumes is a key function.
Expansion of Market, meeting key customers, keeping the cost of business in check were some KRAs
Assumed role as first Indian employee at Doosan Infracore.
established Doosan Infracore in India. Though the main function was to propagate the sale of Excavators in India, was involved in all activities like selection of specifications, creating the marketing strategy, costing of equipment, finalization of agreements with the financiers, selection and appointment of Dealerships to represent the brand in India, formulations of standard SOPs of business were some of the key roles.
Coordinated with the service team and planned parts inventory to meet market demand.
Establishing Terrex Vectra brand of Back Hoe Loaders and Skid Steer loaders in the territories of South & Western Regions of India.
When Terex Vectra was launched, JCB was fully established and was the preferred equipment due to easy parts availability, excellent resale value and general acceptance across the spectrum.
In a difficult environment, managed to get a foothold for the products by providing the necessary level of confidence to the prospects as well as the buyers
Chosen dealers represented the organization in the designated territory while I handled sales and service through them.
Sold Volvo mining trucks and promoted service contracts for monthly maintenance. Interacted with customers through site visits, coordinated with service teams to ensure optimal performance and meet customer demands 24x7.
Monitored monthly expenses for truck maintenance to stay within budget and contract limits. Coordinated with insurance team to manage costs, ensuring customer satisfaction with overall maintenance expenses.
Managed parts and service for Escorts JCB Excavator Loaders as Service Engineer in Andhra Pradesh. Developed dealership talent and collaborated on stocking necessary parts for equipment maintenance, establishing the product to drive business growth.
Promoted to Area Manager Sales in 1993 and increased equipment sales from 36 to 216 units over 5 years.
Transitioned to Gujarat with similar responsibilities, leading efforts to increase sales volume to over 500 units annually.
Joined Sri Om Excavators as a sales engineer after completing Bachelor of Engineering, promoted Excavator Loader in Andhra Pradesh by educating potential customers on its advantages over manual labor.
Transitioned to Service Engineer role at Escorts JCB Pvt. Limited due to demonstrated commitment and performance.