Venkat Siva Kumar Channada
Visakhapatnam
Summary
Territory Sales Incharge handling FMCG products, responsible for primary and secondary sales across the region. Managed distributor networks, guided DSRs in field execution, and maintained strong partner relationships.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Territory Sales Incharge (TSI)
Zydus Wellness
07.2025 - Current
- Spearheaded the management of a distribution network comprising 8 key distributors, ensuring seamless product availability across Andhra Pradesh, Telangana, and Chennai with zero stockouts reported.
- Oversee end-to-end distributor operations and RTM strategies across metro hubs and regional clusters, successfully adapting tactics to drive primary and secondary sales targets in urban and rural territories.
- Leverage Advanced Excel (VLOOKUP, Pivot Tables, and Visualization) to analyze secondary sales trends, monitor distributor ROI, and generate actionable insights for territory growth.
Sales & Marketing Intern
Bajaj General Insurance
05.2024 - 06.2024
- Processed and cleaned datasets exceeding 100,000+ rows, ensuring data accuracy and reliability for high-level, data-driven sales decisions.
- Contributed to generating INR 3.5 crore in revenue as part of a data-driven sales team.
- Leveraged Advanced Excel (pivot tables, advanced formulas) to analyze raw datasets and deliver actionable insights, while creating dynamic dashboards in Power BI and Tableau for data-driven decision-making.
Education
Master of Business Administration - Marketing & Business Analytics
GITAM University
Visakhapatnam, IndiaBachelor of Technology - Computer Science Engineering
Monad University
Hapur, IndiaSkills
- Advanced Excel (VLOOKUP, Pivot Tables)
- Tableau
- MS PowerPoint
- Sales Force Automation (SFA)
- Distributor Management Systems (DMS)
- Sales Management
- Distributor Handling
- Inventory Optimization
- Territory Mapping
- Sales Forecasting
- Market Trend Analysis
- ROI Tracking
- Data-Driven Decision Making
- Field Coaching
- KPI Management
- Stakeholder Engagement
- Public Relations
- Effective Communication
- Sales forecasting
- Data analysis
Certification
- Unilever Digital Marketing Analyst Professional Certificate, Ongoing
- IBM Data Science Professional Certificate, Ongoing
Projects
- NIRF Ranking for Educational Institutions - GITAM University, Analyzed the rankings of the Top 100 Business Institutions using SQL, Python, and R for predictive analytics., Built Tableau and Power BI dashboards for data visualization, improving decision-making efficiency by 20%.
- The Analysis on Insurance Marketing Strategies 2024 - Bajaj Allianz, Executed a comprehensive analysis of 2024 insurance marketing trends, leveraging CRM data and digital marketing insights to identify high-potential customer segments., Applied market trends to develop multi-channel strategies, improving customer acquisition and retention.
Volunteering And Leadership
- Director of Marketing, NSS - GITAM School of Business, Spearheaded digital marketing and branding for community outreach, designing 50+ high-impact posters for various social media platforms., Managed 5+ multi-channel awareness campaigns that successfully mobilized 500+ student volunteers.
- Lead Event Planner, GEM Operations Events - GITAM School of Business, Directed logistics and engagement strategies for over 300 students, ensuring the successful execution of events with 200+ participants.
Languages
English
Advanced
C1
Hindi
Upper Intermediate
B2
Telugu
Proficient
C2
Timeline
Territory Sales Incharge (TSI)
Zydus Wellness
07.2025 - Current
Sales & Marketing Intern
Bajaj General Insurance
05.2024 - 06.2024
Master of Business Administration - Marketing & Business Analytics
GITAM University
Bachelor of Technology - Computer Science Engineering
Monad University