Vibhor Kala
Bengaluru
Summary
Accomplished Product Manager with 5+ years of experience in designing & delivering world-class software products in a Product Management role, I specialize in propelling business growth and guiding cross-functional teams through the entire cycle of product development. Possessing strong analytical and problem-solving skills, I excel in navigating both B2B and B2C product landscapes, with a proven history of meeting business objectives across Fintech (Lending and Payments) & social media space
Overview
6
6
years of professional experience
Work History
Lead Product Manager
Herkey (B2C Career social media startup)
Bengaluru
2023.05 - 2024.05
- Led product and growth initiatives to launch Herkey app with modules - job engine, feed engine, search, DM
- Prepared the GTM and launched the MVP, achieving 400k activated users within the first 3 months of MVP launch on mobile app and website
- Designed and led 3 usability studies with more than 100 people participating. Reshaped the roadmap to address new goals
- Implemented weekly A/B testing experiments to optimize user flows, resulting in a 28% increase in conversion rates for key user actions
- Identified customer segments through anti-engagement signals and created campaigns in Clevertap improving stickiness by 18% over 3 months
- Managed a 5-member product team to establish and track impact metrics for each release
- Implemented a feed recommendation engine, leading to a 34% uptick in average session duration via personalized post suggestions
Product Manager
Ola Financial Service
Bengaluru
2022.05 - 2023.04
- Owned the Ola Money Postpaid + (PP+,BNPL) acquisition, onboarding and retention charter. Grew PP+ from 3 to 5 million active line holders
- Spearheaded cohort-based journey for online & offline web merchant acquisition (0-1) to increase PP+ acquisition by 17% and GMV increase by 9%
- Owned and launched Ola Money UPI MVP in 6 months
- Revamped LMS (Liability Management System) for PP+ transactions, optimizing transaction flows to resolve replication issues across core, liability, and lender systems
- Automated the PP+ onboarding journey thereby shortening the line activation time by 35 min, a 80% drop
- Implemented a reward system, resulting in a decreased the churn rate by 15% in the first quarter post-implementation
Associate Product Manager
Finvolv
Bengaluru
2018.07 - 2021.11
- Drove the B2B lending product suite increasing product revenue by 20% in one year of launch with a projected 5-year revenue worth $10M.
- Led a cross-functional team of 9 (B2B2C) from Vietnam for FE Credit, Vietnam's largest NBFC, implementing Personal Loan and Credit card products
- Achieved 3M app downloads, 400K loan disbursal, 940K registered applications, and 50+ API integrations for $nap (IOS & Android app) within 1.5 years.
- Accountable for integration with white label partners and FE Credit ‘Bank-as-a-Service’ model (FLDG), successfully integrating 10+ partners such as Zalo, GoBear, Momo, MoneyTap, and SmartPay led to revenue of $5 million ARR
- Collaborated with developers, designers, QAs, business team and senior management to launch Credit Engine in 8 months and created future product roadmap, PRDs, defined epics, user stories, acceptance criterion and test cases
Education
Bachelor of Science - Industrial Engineering And Management
RV College of Engineering
Bengaluru, KA2018-06
Skills
- Agile Delivery Methods
- Market Research and Competitor Analysis
- UX, UI, Design Principles
- Product Analytics, Metrics and KPIs
- Stakeholder Management
- Data Analysis, AI/ML Models
- Prioritization, Backlog Refinement
- Excellent Communication & Presentation Skills
- Product Led Growth (PLG)
Timeline
Lead Product Manager
Herkey (B2C Career social media startup)
2023.05 - 2024.05
Product Manager
Ola Financial Service
2022.05 - 2023.04
Associate Product Manager
Finvolv
2018.07 - 2021.11
Bachelor of Science - Industrial Engineering And Management
RV College of Engineering
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