Vibhu Srivastava

• Reporting to COO and leading the Marketing division for LootMogul a Sports Web3 & Metaverse Gaming Platform primarily targets the United States, India, South Africa, Europe, UAE, and SEA.
• Represented LootMogul at the recent INDIA v SA series in South Africa as sponsor and technology partners
• Played a key role in leading marketing activities for Durban SuperGiants as technology partners and sponsors.
• Led a dynamic marketing team in the development and execution of comprehensive marketing strategies for a groundbreaking sports metaverse platform, achieving 100K Registrations in a month.
• Developed and executed digital marketing campaigns, including social media, email marketing, and content creation, increasing user engagement
• Developing and leading Strategic Marketing for LootMogul’s NFTs and Crypto tokens.
• Implemented influencer marketing campaigns that increased social media reach and pre-launch registrations
• Worked on hypergrowth of the community on Telegram & Discord.
• Mapping user journey and development of user engagement & retention strategy on Clevertap
• Develop other paid marketing strategies including SEO, Affiliates, Influencers, and offline marketing
• Budgeting and Deployment of annual budget plan, development of digital roadmap, and Monthly strategic reviews
• Data Digging and Driving critical insights from all platform performance reports
• Studying customer journey and behavior on the website, industry trends, and market sentiments
• Evaluation ROI and KPI, CAC, A/B testing, putting it together with other insights, and developing strategic improvements providing good growth.
• Established and maintained strong relationships with key industry influencers, media outlets, and strategic partners.Utilized customer feedback and market research to inform product development and enhance the overall platform experience.

• Reported to CEO, lead the Digital Marketing division for Nike, RookieUSA (Kids wear master franchise for Nike, Jordan, Levis and Converse) and TWG Tea (Luxury Tea Brand) in 2 prominent geographies i.e INDIA & UK, my responsibilities were:
• Performance Marketing execution and optimization, together with the team and external agencies through relevant content, connecting creatives, event or occasion-based offerings, audience insights and personalization
• Complete e-Commerce Management i.e from planning till delivery
• Working as an effective channel between all departments and providing strategic plans and valuable insights
• Website Development and Management with the help of internal team and external agencies
• Strategic Planning and Execution on a monthly, quarterly, and yearly basis keeping in mind the brand consistency and growth
• Data Digging and Driving critical insights from Google Analytics
• Studying customer journey and behavior, website heat maps, and optimizing landing pages accordingly
• Evaluation ROI and KPI, A/B testing, putting it together with other insights and coming up with strategic improvements to provide good growth
• Evaluating performance reports and preparing detailed marketing calendar (forecast) and achieving customer LTV
• Loyalty Programme Planning and Execution across the Retail and e-commerce stores
• Handling Digital agencies and Influencer agencies, negotiating and leveraging them to drive Performance
• Responsible for in-store marketing activations
• Accomplished multiple tasks within established timeframes.

Established all e-commerce projects from scratch, together with the team built all brands from zero to success. Reported directly to MD and led 4 e-commerce verticals, I was responsible for the -

• Category Management and complete e-Commerce Management.

• Strategic Planning and Execution

• Data Digging and Driving critical insights

• Strategising Search Engine Optimisation and Marketing (SEO/SEM)

• Optimizing Digital and Social Marketing campaigns

• Evaluation ROI and KPI, A/B testing

• Marketplace Management

• Handling Digital and PR agencies

• P&L and budgeting

• Distributor, Agencies/Vendor Negotiation & Management

• Traveled internationally for business purposes