Vibhum Singh
Consultant
Bengaluru
Summary
Experienced market research professional with a strong background in quantitative research and consumer behavior analysis. Proven track record in managing end-to-end market research projects, from designing effective questionnaires to analyzing data and delivering detailed reports. Adept at overseeing project timelines and operational components to produce high-quality results within deadlines. A collaborative team player with strong communication and analytical skills, adept at interpreting survey findings to support strategic decision-making and drive client success through a consultative approach.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Consultant
MarketStar
01.2025 - Current
- Delivered high-quality client engagements, providing actionable insights through primary quantitative research, including ad effectiveness and brand lift studies.
- Designed and launched mobile and digital surveys, aligning with client objectives, campaign goals, and media strategies.
- Conducted in-depth data analysis, writing clear and concise insights to drive strategic recommendations for clients and internal teams.
- Managed multiple projects simultaneously, collaborating with internal teams and clients to monitor progress and ensure successful outcomes.
Lead Research Analyst
Merkle
04.2024 - 01.2025
- Contributed to the planning, execution, and delivery of over 100 projects in collaboration with renowned clients such as YouTube, HP, Peacock, Subway, and Snapchat
- Executed quantitative multilingual market research studies and drafted questionnaires to examine campaign recall, brand linkage, and awareness
- Assisted in creating reports and presentations to clearly communicate findings and recommendations
- Utilized survey research methodologies to uncover consumer insights and preferences essential for informing strategic business decisions
- Lead a team of 3+ members by assigning tasks, providing guidance, ensuring the team remains motivated to produce desired goals
Senior Research Analyst
Merkle
06.2022 - 03.2024
- Managed end-to-end market research projects, ensuring smooth execution and timely delivery while aligning objectives with business goals and KPIs through cross-functional team collaboration
- Conducted comprehensive data analysis and quality assessments using Decipher and Tableau ensuring accuracy and reliability of survey data findings
- Engaged in extensive collaboration with peers and senior stakeholders across international teams based in India, US, and UK to drive global research initiatives
- Mentoring and training junior research analysts, aiding their professional development within the organization
Education
PGDM - Marketing
Pune Institute of Business Management
Bachelors of Commerce - undefined
University of Allahabad
07.2017 - 07.2020
Skills
Market Research
Questionnaire drafting
MS Office
Team Management
Data Analysis
Presentation
Client Management
undefinedTimeline
Consultant
MarketStar
01.2025 - Current
Lead Research Analyst
Merkle
04.2024 - 01.2025
Senior Research Analyst
Merkle
06.2022 - 03.2024
Bachelors of Commerce - undefined
University of Allahabad
07.2017 - 07.2020
PGDM - Marketing
Pune Institute of Business Management
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