Vignesh

Manages the Digital Asset Management (DAM) system and facilitates the uploading of videos, images, and files in all formats.

• Maintains metadata and updates for all the assets in the Widen DAL Tool.

Uploads all asset types to the DAL, with various categories of artworks that include production files and non-productions, such as PSD, ZIP, JPEG, TIFF, PDF, etc.

Responsible for cleaning metadata fields in the DAL (project to remove unwanted metadata fields to improve search engine results in the Widen Tool).

Handles different types of portals in various brands to download the assets easily for users and brand managers in all the markets (globally).

• Global Administrator – Gives user access to all the people in the WIDEN DAL with respect to their designation.

Generates monthly and weekly reports in the DAL system using a dashboard that includes uploads, downloads, users, etc.

• Managing "E-content Portals" for various markets globally.

• Generation of documents and reports for assets in DAM, and creates and manages keyword taxonomy, and facilitates the uploading of the same into DAM.

Holds end-to-end visibility and maintenance in the DAL system.

• Performed regular audits of digital assets stored in our system's databases.
• Generated weekly performance reports of all digital channels for senior management review.
• Generates Reports using Power BI.

ODDS4CRICKET.COM – Content creation for match prediction, live cricket scores, off-page optimization, and social media marketing.

POKERSTELLAR – Content creation for blogs, on-page and off-page optimization, affiliate marketing, and PPC for top keywords.

CASINOINDIA – Off-page optimization, ranking factor improvement for the lottery category, and developing banners using Canva.

Maintains CMS for all the above projects.

Manages the Digital Asset Management (DAM) system and facilitates the uploading of videos, images, and files in all formats.

• Maintains metadata and title updates for all the assets in Veeva Vault PromoMats.

• Maintains quality checks in reference links and annotations for all types of assets.

• Responsible for assigning metadata and tagging assets.

Experience in maintaining, resolving, and referencing the anchor process.

Responsible for the generation and maintenance of tags for key fields like Title, keyword, download file, and other critical fields on the page.

Generation of documents and reports for assets in DAM, and creates and manages keyword taxonomy, and facilitates the uploading of the same into DAM.

Manages the Digital Asset Management (DAM) system and facilitates the uploading of videos, images, and files in all formats.

Maintains on-page optimization of client websites.

Maintains content management of client websites.

Responsible for assigning metadata and tagging assets.

Acts as a point of contact for all taxonomy related to the banking domain.

Responsible for the generation and maintenance of tags for key fields like Title, keyword, download file, and other critical fields on the page.

Generation of documents and reports for assets in DAM.

Manage content management for Microsoft products' home page and landing page.

Creates and manages keyword taxonomy, and facilitates the uploading of the same into DAM.

Role in vending business development.

Maintaining and generating reports of sales for the vending business on a daily basis.

Implemented digital marketing strategies for the ice cream business.

Implementing a systematic process in the vending business.