VIGNESH KUMAR
Bengaluru
Summary
Growth-focused Marketing & Sales professional with over 5 years of cross-industry experience spanning education, media, events, and CSR domains. Proven expertise in brand marketing, OOH media, event management, and business development. Adept at executing ATL/BTL campaigns, driving sales targets, and building strategic client relationships. Seeking dynamic roles in brand or marketing leadership.
Diligent with strong foundation in managing daily operations and team leadership. Proven success in optimizing workflows and enhancing customer satisfaction. Demonstrated expertise in problem-solving and strategic planning to drive team performance.
Overview
9
9
years of professional experience
Work History
Assistant Manager - Marketing & Sales
Laqshya Media Group
01.2023 - Current
- Managed OOH media sales for GVK ONE Mall; recorded highest monthly revenue (Oct '24) of ₹37.46 Lakhs.
- Achieved all-time high annual revenue of ₹3.46 Cr.
- Onboarded premium brands like Armani Exchange and real estate clients (Prestige, Brigade, Casa Grand).
- Achieved 85%+ media occupancy during Q2, Q3 & Q4 of FY 2024-25.
- Acquired and retained 9 New Direct clients and 1 new agency.
Event Manager / Business Development Executive
Evoke Media
01.2022 - 01.2023
- Spearheaded G20 Event coordination TamilNadu in partnership with TNPCB & IAS officers.
- Managed Hockey World Cup Trophy Tour and Apollo Hospital's International Liver Day event.
- Led planning and execution for AINU International Kidney Marathon and other corporate campaigns.
- Coordinated marketing strategies and promotional activities to enhance event visibility and attendee engagement.
- Led cross-functional teams to execute high-impact events, ensuring alignment with client objectives and brand messaging.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
Program Head - CSR Projects
EXNORA International (NGO)
01.2021 - 01.2022
- Collaborated with corporates under their CSR mandates.
- Executed large-scale initiatives including beach cleanups, school art programs, tree plantation drives, and walkathons.
- Facilitated community outreach programs to enhance environmental awareness and engagement.
- Demonstrated empathy and active listening skills, resulting in a higher rate of customer satisfaction and repeat business.
Business Development Executive
T.I.M.E Institute
01.2019 - 01.2021
- Marketed and sold CAT, GMAT & GRE programs across Bangalore.
- Executed BTL activities such as seminars, campus campaigns, and scholarship tests.
- Led the shift to digital strategies during COVID (Google forms, online seminars, ratings boost).
- Branch topped sales across 8 regional branches.
President & Campus Ambassador
EZENITH Workshops
01.2017 - 01.2018
- Headed the Bangalore student chapter; partnered with tech clubs for outreach.
- Managed marketing, lead generation, and event execution for engineering workshops.
- Improved communication channels between students, faculty, and staff by maintaining up-to-date information displays throughout campus buildings.
- Contributed articles, stories and photographs for campus newsletters and promotional material.
Education
MBA - Marketing
Shiv Nadar University
Noida08.2024
B.Tech - Mechanical Engg.
Ramaiah University of Applied Sciences
Bangalore03.2019
Class 12 - CBSE
Asan Memorial Senior Secondary School
Chennai03.2015
Class 10 - CBSE
Asan Memorial Senior Secondary School
Chennai03.2013
Skills
- Strategic brand positioning
- Out-of-home advertising campaigns
- Consistent sales performance
- Event execution skills
- Client engagement strategies
- Data sourcing and transformation
- Leadership and motivation
- Proficient in marketing tools
- Campaign strategy formulation
- Problem-solving
- Multitasking Abilities
- Professional and courteous
LNGG
Tamil
English
Kannada
Hindi
Internships
- Hyundai Car Service Center (2017)
- BOSCH (2017)
- EZENITH (2017)
Extracurricular Achievements
Ranked No.6 in Youth Archery World Cup (Singapore) Ranked No.7 in Nationals (Vijayawada); 3× TN State Gold Medalist First Runner-Up, VJ International Dance Competition Cultural Head & Event Coordinator - College Fest "AKAIRA" (2015–2019)
Timeline
Assistant Manager - Marketing & Sales
Laqshya Media Group
01.2023 - Current
Event Manager / Business Development Executive
Evoke Media
01.2022 - 01.2023
Program Head - CSR Projects
EXNORA International (NGO)
01.2021 - 01.2022
Business Development Executive
T.I.M.E Institute
01.2019 - 01.2021
President & Campus Ambassador
EZENITH Workshops
01.2017 - 01.2018
MBA - Marketing
Shiv Nadar University
B.Tech - Mechanical Engg.
Ramaiah University of Applied Sciences
Class 12 - CBSE
Asan Memorial Senior Secondary School
Class 10 - CBSE
Asan Memorial Senior Secondary School
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