Open To Work
VIGNESH V
Coimbatore
Summary
Strategic Marketing Automation Specialist with 4.5 years of experience utilizing Adobe Marketo for comprehensive marketing campaigns. Certified Marketo Expert (MCE - 2x) skilled in managing complex automation projects to drive lead generation and customer engagement. Expertise in database management, email marketing, and campaign optimization, alongside proficiency in HTML, CSS, and JavaScript for digital asset enhancement.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketo Specialist
Verticurl
Coimbatore
09.2021 - Current
- Designed and executed end-to-end marketing campaigns using Adobe Marketo Engage, targeting diverse B2B audiences across various stages of the customer lifecycle.
- Optimized Marketo program templates, email workflows, and lead scoring models, enhancing alignment with evolving campaign strategies and sales objectives.
- Implemented best practices in database management, including data hygiene, segmentation, and lead nurturing, resulting in a 20% improvement in campaign engagement.
- Analyzed campaign performance through detailed reporting and continuous optimization, ensuring effective marketing efforts.
- Collaborated with content, design, sales, and web development teams to create cohesive marketing experiences that engage target audiences.
- Applied foundational HTML and CSS skills to customize email templates and landing pages for improved user experience and conversion rates.
- Earned Marketo Certified Expert credential, demonstrating expertise in the platform and commitment to continuous learning.
Web Developer
Integra Global Solutions
04.2018 - 09.2021
- Developed web applications using HTML, CSS, JavaScript, and JQuery, delivering functional and visually appealing solutions.
- Developed responsive web applications using HTML, CSS, and JavaScript frameworks.
- Collaborated with designers to create user-friendly interfaces, enhancing overall user experience.
- Implemented API integrations to enhance functionality and streamline data exchange.
- Troubleshot and resolved technical issues, ensuring optimal website performance and user satisfaction.
- Built layouts according to customer parameters using HTML5 and CSS3.
Front-End Developer (UI) - Level II
Pranas Technologies
01.2016 - 03.2018
- Developed interactive and visually appealing web applications to enhance user engagement.
- Translated design mockups into responsive, cross-browser compatible code using HTML, CSS, and JavaScript frameworks to ensure consistent user experience.
- Applied user experience principles and performance optimization techniques to improve application usability.
Education
B.Tech/B.E. - Computers
Coimbatore Institute of Engineering and Technology
DCE -
Sri Ramakrishna polytechnic college
Skills
- Marketo engagement
- Email Marketing
- Marketing automation
- Data segmentation
- Marketing Campaigns
- HTML
- CSS
- BEM
- Responsive Web Design
- JavaScript
- JQuery
- Lead Management
Certification
• Adobe Certified Expert - Marketo Engage Business Practitioner, 11/23
• Adobe Certified Expert (2x) - Marketo Engage Business Practitioner, 04/27
• Adobe Certified Expert (2x) - Marketo Engage Business Practitioner, 04/27
Projects
- Veeam, Creative developer in Marketo, Currently working
- Pheniox Suns, Email marketer in Marketo - 6month
- RedHat Migration 8M, Marketing specialist
- IBM Migration, Email template, email marketing, campaign setup, 1Y
- Thrivent (Ogilvy), Email template, email marketing, campaign setup, Database, 1Y
- Honeywell, UOP migration, Migration, lead management UI/UX - Automation CRM, 1Y
Awards
- Best Champion award, 04/25, Verticurl
- Best performance award, 05/24, Verticurl
- Rising star of employee, 10/23, Verticurl
Personal Information
Date of Birth: 05/31/93
Languages
Tamil
Advanced (C1)
C1
English
Intermediate (B1)
B1
Affiliations
Playing and watching cricket.
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
RemoteHybridSalary Range
₹80000/yr - ₹120000/yrTimeline
Marketo Specialist
Verticurl
09.2021 - Current
Web Developer
Integra Global Solutions
04.2018 - 09.2021
Front-End Developer (UI) - Level II
Pranas Technologies
01.2016 - 03.2018
B.Tech/B.E. - Computers
Coimbatore Institute of Engineering and Technology
DCE -
Sri Ramakrishna polytechnic college