Vignesh Sethuraman

Led AI-enabled transformation of global campaign operations, pioneering generative AI adoption to deliver 97% SLA compliance, and eliminate manual inefficiencies..

• Deployed AI-driven workflow optimization and 1:1 CM–Specialist mapping, reducing leadership workload by 12%, and improving cross-regional collaboration.
• Integrated ChatGPT, Claude, and Microsoft Copilot for reporting automation, achieving a 35% efficiency gain, a 10-minute turnaround reduction, and a 33% year-over-year productivity increase.
• Implemented ML-based error mitigation framework and standard unit time (SUT) metrics for predictive capacity planning and proactive quality risk identification.
• Conducted AI training sessions and created AI-powered templates that accelerated complex analysis from hours to minutes, establishing enterprise-wide best practices.
• Achieved 0% attrition through data-driven talent development using AI-powered performance analytics, and personalized coaching tools.

Orchestrated AI-driven marketplace transformation, leveraging generative AI to scale from zero to 300K+ product catalog, while establishing scalable infrastructure.

• Leveraged ChatGPT and analytics platforms to analyze market trends and competitive positioning, informing data-driven strategic direction across Business Development, Marketing, Operations, Tech, and Catalog teams.
• Led AI-assisted product development using GPT-4 for user story generation and feature prioritization, accelerating decision-making cycles by 40%.
• Pioneered generative AI for automated product descriptions and intelligent tagging, reducing content creation time by 60%, and enabling rapid catalog scaling with a 1M product roadmap.
• Established AI-powered BI dashboards with ChatGPT integration for natural language querying, reducing issue resolution time by 50%.

Built and scaled catalog operations from ground zero, driving a $1.2M monthly gross sales increase, and 8% MoM growth through systematic marketplace optimization.

• Hired and developed a 32-member team (3 Catalog Leads, 4 BD Leads, and 25 Specialists) with a 95% retention rate through structured training and performance management.
• Expanded the catalog by 24,000 items in 3 months across Amazon, Walmart, Wayfair, and eBay, generating $1.2M in additional monthly gross sales, and contributing to a $5M quarterly net profit.
• Developed dynamic pricing and shipping algorithms based on competitor analysis, increasing Buy Box wins by 23%.
• Created an automated revenue analytics system for month-over-month vendor performance analysis, enabling proactive account management and increased vendor engagement.
• Designed performance management tools with automated KPI tracking, adopted organization-wide as a best-practice model.

Directed creative operations for flagship $20.8M US print client (85% of company revenue), implementing optimization systems that accelerated capacity expansion.

• Expanded account capacity by 14 FTEs within 3 months through data analytics and demand forecasting, aligned with the business development pipeline.
• Established a "White Glove" service team with systematic QA frameworks, maintaining 100% quality scores across key accounts.
• Enabled the rapid transition of 17 new sites in 3 months through streamlined project management, contributing approximately $27,000 in incremental revenue.
• Led a cross-functional workforce of over 200 across two locations, using structured collaboration frameworks and standardized reporting systems.
• Partnered with client executives, using data-driven insights and performance visualizations for strategic business goal co-creation.

Built and led a 32-member sales team, exceeding the 20,000 vendor acquisition target by 3% through systematic performance management and data analytics.

• Implemented a data-based lead scoring framework, improving call-to-conversion efficiency and focusing on high-conversion prospects.
• Designed a quality monitoring system with systematic call analysis, elevating sales call quality from 86.32% to 97.25%.
• Introduced innovative training solutions, including audio modules and NPS-based feedback systems, enhancing vendor retention.
• Utilized analytics tools to identify market trends, optimize territories, and forecast performance for proactive strategy adjustments.