VIJAI PRAVEEN
Bengaluru
Summary
Strategic and results-driven Category Manager with extensive experience in managing high-value product categories within fast-paced environments. Proven track record in overseeing P&L, driving category growth, and optimizing supply chain operations. Adept at market analysis, vendor negotiation, and brand development, with a keen eye for identifying market trends and opportunities. Skilled in cross-functional collaboration, data-driven decision-making, and delivering sustainable business growth. Eager to leverage expertise in a dynamic organization to lead category strategies that align with business goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Manager
Zomato Hyperpure Pvt Ltd
07.2023 - Current
- Spearheaded the P&L management for the Rice and Flours category in South (five warehouses and three cities), overseeing a business portfolio valued at 16 crore, and handling a team of two.
- Strategized and orchestrated the execution of initiatives to surpass target GMV, margin, tonnage, and outlet penetration MoM, with a 15% growth rate, bringing in 3.5 Cr in 3 months.
- Conducted rigorous daily data analysis to implement timely corrective measures at both the category and sales levels, bringing in 2-3% additional on DoD metrics.
- Led procurement and strategy development for PAN India (nine cities), negotiating and securing quarterly and semi-annual contracts with direct millers, benefiting a 30% increase in per kg margin.
- Innovated brand development from inception, identifying lucrative markets, and deploying effective marketing strategies.
- Specialized in the milling process and delving into new product development (rice blends based on cuisine and local market requirements), obtaining exclusive products and brands that contribute to a 35-40% margin increase and a 20% merchant retention rate.
- SPOC for all Nationalized Rice Brands generating revenue around (Rs 5,000 Cr to 8,000 Cr)
Category Associate
Zomato Hyperpure Pvt Ltd
01.2022 - 07.2023
- Played a pivotal role in sales engagement, facilitating deal closures through direct collaboration with customers and sales teams contributing to 4.5 Cr Special price business
- Directed decision-making processes for new product launches along with handling a assortment portfolio of 250+ sku's, overseeing marketing initiatives and performance monitoring of the products
- Drove vendor management of 50+ vendors, closing agreements & TOT's with new suppliers and devising growth strategies for existing partners
- Coordinated cross-functional efforts with Supply Chain Management, Finance, and Sales teams to streamline operational processes leading to reduced utilisation of bandwidth
Operations Associate
Zomato Hyperpure Pvt Ltd
06.2021 - 12.2021
- Managed comprehensive inventory planning and forecasting for the Rice category (PAN India) and Flours (South)
- Negotiated and secured fixed pricing agreements, while maintaining robust vendor relationships
- Oversaw the scheduling and tracking of all inward logistics operations to ensure seamless execution
Business Development Trainee
Think & Learn Private Limited
12.2020 - 02.2021
- Executed targeted account penetration strategies, driving sales growth within the client base
- Collaborated closely with team members to develop and enhance business support systems
- Maintained and optimized client data and communications through Lead Squared and Ameyo CRM systems
Junior Technician
Avionics, Airworks India Pvt Ltd
10.2019 - 12.2020
- Conducted both scheduled and unscheduled aircraft inspections, ensuring compliance with flight readiness standards
- Accurately documented all inspection and maintenance activities in RAMCO Aviation Software
- Developed maintenance templates and spreadsheets, contributing to streamlined and efficient task management
Trainee Technician
Go Air (India) Pvt Ltd
04.2019 - 10.2019
- Interpreted manuals and manufacturer guidelines for the installation and troubleshooting of avionics equipment
- Prepared and updated maintenance logs and reports immediately following service completion, ensuring clear communication across shifts
Education
Bachelor of Science -
Hindustan University
01.2018
Hindustan Institute of Engineering & Technology
01.2018
Senior Secondary School -
The Hindu Senior Secondary School
03.2014
Skills
- Strategy, Sales
- Promotion and Marketing
- Inventory Forecasting and Planning
- Category/Brand Management
- Business Operations
- General business
- Vendor Management
- Data analysis
- Advanced Excel
- Customer behavior
- Category P&L
- Market Analysis
- Data-Driven Decision Making
Languages
English
First Language
Hindi
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Malayalam
Proficient (C2)
C2
Telugu
Intermediate (B1)
B1
Kannada
Intermediate (B1)
B1
Certification
- MS-Excel (Advanced)
Timeline
Assistant Manager
Zomato Hyperpure Pvt Ltd
07.2023 - Current
Category Associate
Zomato Hyperpure Pvt Ltd
01.2022 - 07.2023
Operations Associate
Zomato Hyperpure Pvt Ltd
06.2021 - 12.2021
Business Development Trainee
Think & Learn Private Limited
12.2020 - 02.2021
Junior Technician
Avionics, Airworks India Pvt Ltd
10.2019 - 12.2020
Trainee Technician
Go Air (India) Pvt Ltd
04.2019 - 10.2019
- MS-Excel (Advanced)
Bachelor of Science -
Hindustan University
Hindustan Institute of Engineering & Technology
Senior Secondary School -
The Hindu Senior Secondary School
Similar Profiles
ADARSH SHARMAADARSH SHARMA
Assistant Manager (Operations Support) at Zomato Hyperpure Pvt LtdAssistant Manager (Operations Support) at Zomato Hyperpure Pvt Ltd
SANDEEP KUMARSANDEEP KUMAR
Assistant Manager Warehouse Operations at Zomato Hyperpure Pvt. LtdAssistant Manager Warehouse Operations at Zomato Hyperpure Pvt. Ltd
SAURABH KUMAR UMRAOSAURABH KUMAR UMRAO
Senior Associate – Category at Zomato Hyperpure Pvt Ltd.Senior Associate – Category at Zomato Hyperpure Pvt Ltd.