VASANTH KUMAR C M
Sales And Marketing, Retail Sales,Distribution Channel Sales Building Material Sales,FMCG Sales
Karnataka,KA
Summary
Results-oriented Sales and Business Development Leader with over 20 years of experience in cement and construction materials. Led revenue growth initiatives and market expansion while developing high-performing dealer networks in Karnataka. Drove new product launches and enhanced profitability through strategic channel partnerships, consistently exceeding sales objectives and fostering strong team performance.
Overview
3
3
Languages
22
22
years of professional experience
Work History
Assistant Manager
The Ramco Cements Ltd.
06.2024 - Current
- Lead and mentor a team of five sales professionals.
- Expand dealer, distributor, and retailer networks across assigned territories.
- Drive Construction Chemicals Division CCD business growth.
- Lead sales, supply chain, and distribution operations for two major depots.
- Manage inventory, logistics, dispatch planning, and C&F operations.
- Coordinate with logistics, commercial, finance, and accounts departments to ensure seamless execution.
- Strengthened relationships with contractors, architects, engineers, and institutional customers, fostering collaboration and increasing project opportunities.
- Conduct market intelligence and identify new business opportunities.
- Deliver consistent sales growth through strategic territory planning.
- Increased direct factory dispatch contribution to 15% of regional sales volume.
- Established a dedicated regional distribution network for value-added Building Products.
- Achieved 100% product placement for tile adhesives across the existing dealer network.
- Digitized Statement of Account approval processes, streamlining workflow and reducing approval time.
- Introduced dealer loyalty initiatives that increased repeat business by 18%.
- Improved on-time delivery performance to 95% through close supply chain coordination.
- Enhanced dealer sales capability through structured product training and ongoing technical support.
Senior Channel Relationship Manager
UltraTech Cement Ltd.
08.2010 - 01.2024
- Oversaw sales operations across Chikkamagaluru and Tumakuru districts, driving revenue growth.
- Delivered consistent business growth, achieving 125% sales performance.
- Increased market share through structured dealer expansion and retail activation programs.
- Managed primary and secondary sales across dealer and retail networks.
- Facilitated dealer development, influencer engagement, and technical training programs to enhance partner capabilities.
- Implemented pricing strategies and strengthened premium market positioning.
- Increased direct dispatches from retail channels to 35% of total business.
- Successfully launched Ready-Mix Concrete RMC through dealer partners.
- Appointed dedicated distributors for Building Products.
- Conducted dealer development, influencer engagement, and technical training programs.
- Strengthened brand visibility through contractor, engineer, and mason engagement initiatives.
- Enhanced brand visibility through targeted engagement initiatives with contractors, engineers, and masons.
District Officer
JK Cement Ltd.
02.2009 - 08.2010
- Managed sales operations across Hassan, Mangaluru, and Udupi districts.
- Established company presence in new territories, increasing brand visibility and market reach.
- Built dealer and retailer networks from the ground up.
- Executed promotional campaigns, technical meetings, and customer engagement programs to enhance customer relationships and drive sales.
- Managed and mentored field sales team, fostering skills development and improving team effectiveness.
- Established the company’s presence in new territories.
Sales Officer
ACC Ltd.
10.2007 - 02.2009
- Identified and developed new business opportunities across Bengaluru, enhancing market presence.
- Performed competitor analysis and pricing reviews to inform strategic decision-making.
- Conducted competitor analysis and pricing reviews.
- Built strong relationships with dealers to enhance collaboration. and expanded customer coverage.
Marketing Representative
ACC Ltd.
09.2004 - 10.2006
- Oversaw dealer sales operations in seven towns, enhancing regional market presence.
- Facilitated contractor meetings, site visits, and engineer engagement programs to strengthen partnerships.
- Oversaw collections process to ensure timely payments from clients., stock movement, and retailer development.
Education
Bachelor of Business Management - BBM
Skills
Sales strategy development
Sales strategy
Go-to-market strategy development
Market expansion strategies
Key account management
Channel Sales & Distribution Management
Network development for dealers and distributors
Experience in primary and secondary sales
Demand planning and financial forecasting
Profitability optimization
Commercial negotiation expertise
Customer relationship management expertise
Market research and analysis
Trade marketing expertise
C&F logistics coordination
Supply chain optimization
Team leadership and coaching
Influencer engagement management
Credit control management
INDUSTRY EXPERTISE
- Cement OPC, PPC, PSC
- Construction Chemicals
- Tile Adhesives
- Building Products
- Ready-Mix Concrete RMC
- Dry Mix Products
- Channel Sales
- Institutional Sales
- Retail Distribution
- Trade Marketing
KEYWORDS FOR ATS
- Regional Sales Management
- Business Development
- Channel Management
- Territory Expansion
- Dealer Development
- Distribution Management
- Revenue Growth
- Strategic Planning
- Team Leadership
- Sales Operations
- Market Development
- Supply Chain Coordination
- Logistics
- Institutional Sales
- CRM
- Demand Planning
- Forecasting
- Profitability Improvement
- Customer Relationship Management
- Trade Marketing
CAREER HIGHLIGHTS
- Over 20 years of successful sales leadership with ACC, JK Cement, UltraTech Cement, and The Ramco Cements Ltd.
- Successfully established and expanded dealer-distributor networks across Karnataka.
- Consistently achieved and exceeded annual sales and revenue targets.
- Increased market penetration through strategic territory expansion and channel development.
- Improved direct factory dispatches, resulting in enhanced operational efficiency and profitability.
- Successfully introduced Building Products, Construction Chemicals, and Ready-Mix Concrete through existing retail and distribution channels.
- Strengthened dealer engagement through technical training, loyalty initiatives, and influencer programs.
- Built disciplined, digitally enabled channel operations with improved visibility and faster business processes.
- Developed high-performing sales teams focused on accountability, customer engagement, and execution excellence.
CORE COMPETENCIES
- Sales & Business Development
- Regional & Territory Sales Management
- Channel Sales & Distribution Management
- Dealer, Distributor & Retail Network Development
- Primary & Secondary Sales Management
- Market Expansion & Business Growth
- Key Account & Institutional Sales
- Revenue Growth & Profitability Improvement
- Sales Forecasting, Budgeting & Demand Planning
- Team Leadership, Coaching & Performance Management
- Customer Relationship Management CRM
- Market Intelligence & Competitor Analysis
- Pricing Strategy & Commercial Negotiation
- Credit Control & Collections Management
- Inventory Planning & Supply Chain Coordination
- C&F Operations & Logistics Management
- Product Launches & Go-to-Market Strategy
- Trade Marketing & Brand Visibility
- Influencer Engagement Contractors, Engineers, Architects & Masons
- Digital Sales Operations & Process Improvement
Timeline
Assistant Manager - The Ramco Cements Ltd.
06.2024 - Current
Senior Channel Relationship Manager - UltraTech Cement Ltd.
08.2010 - 01.2024
District Officer - JK Cement Ltd.
02.2009 - 08.2010
Sales Officer - ACC Ltd.
10.2007 - 02.2009
Marketing Representative - ACC Ltd.
09.2004 - 10.2006
Kuvempu University - Bachelor of Business Management, BBM