Summary
Overview
Work History
Education
Skills
Additional Information
Interests
Timeline
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Vijay Kumar

Regional Manager, PI Industries Ltd.
Bathinda

Summary


Professional Summary


Forward-thinking Regional Manager with deep understanding of market conditions and regional preferences. Decisive and hardworking leader skilled in making proactive, insightful updates to policies and procedures. Prepared to leverage 14 years of progressive agro chemical experience to positively impact business operations.

Overview

15
15
years of professional experience
8
8
years of post-secondary education
1
1
Language

Work History

Regional Manager

PI Industries Ltd.
Bathinda
06.2021 - Current


  • Managing and motivating sales team to increase revenue in Vegetable segment by conducting various field activitities.
  • Developed brand expansion initiatives across sales, marketing, and advertising campaigns.
  • Appointed new channel to make sure our business in entire geographies.
  • Targeted Vegetable markets to spend the business throughout the year.
  • Controlled unfair business by increasing demand generation activities everywhere in the Region.
  • Led training programs to educate staff on product benefits and service capabilities.
  • Established Awkira in whole region and achieved the growth 380% over the last year and attended all service calls as per protocol and the customers were satisfied as per their expectation.
  • Conducted demo of Awkira whereat spread was to be done & showcased the results at farmers and channels level.
  • Increased revenue in Vegetable segment more than 280% over the last year by doing good planning & execution.
  • Channel realignment in all key markets i.e. Abohar,Kotkapura,Mansa & Barnala etc.
  • Weekly review for better planning & guidelines.
  • Promoted Direct Seeded Rice in Kotkapura,Abhoar & Malout & gained good revenue from Nominee Gold,PIMIX & Legacee.


Marketing Manager

PI Industries Ltd.
Ludhiana
04.2018 - 05.2021
  • Worked to develop untapped markets i.e. Pathankot,Khanna,Raikot Malsian, Jalandhar local etc.
  • Conducted 184 Large Plot Demonstration of Awkira & got the field activities executed as per plan( Observations,Field days,Farmer meetings, Crop stage wise activities,Harvest days, Ag department offices visit,KVK Scientists visit,Channel visit).
  • Launched Awkira in 2019 & sold good quantity and all service calls,field days,meetings,Harvest days,Retailer visits completed as per plan to make sure brand establishment in all key markets.
  • Sold 1.6 MT of Awkira in 2020 & created a wave in the markets & executed all activities in time i.e. Field days,User feedback,Non user feedback,Channel visit,Farmer visit,Harvest days,Mandi days,Mandi hoardings, Farmer & Trade testimonials etc.
  • Boosted brand awareness and generated leads by doing a campaign " Ganne de dil di Gal".
  • Focused on Crop campaign to give crop solution to farmers.
  • Weekly meeting on safety & product stewardship.
  • Developed consumer-tailored print marketing materials for targeted distribution.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol for better results.
  • Took a good leap in BPH & Fungicide segment by doing aggressive planned activities in all key markets.
  • Focused on digital activities such as meetings,field days,Channel meetings,DSR & product training, webinar with Ag.Department.


Sales Executive to Area Manager

PI Industries Ltd.
Amritsar
07.2010 - 03.2018
  • Focused in demand generation activities like demonstration,Field days,Farmer meetings, Channel visit etc.
  • Conducted around 200 early demonstration of Nominee Gold & started campaigning for Nominee Gold to cover all major markets & trained farmers to take benefits of Nominee Gold by using in Paddy nursery.
  • Appointed 37 new channels from July,2010 to March, 2018.
  • Focused approach in appointing new customer whereat business was not over there in Amritsar Territory.
  • Business was of Rs 122 Lacs in 2010-11 of Amritsar Territory and achieved of Rs 938 Lacs Business in 2017-18.
  • Successful worked for Nominee Gold in all untapped markets i.e. Pathankot,Batala,Dera Baba Nanak,Dinanagar etc.
  • Led in Granular segment by conducting demonstration of Vibrant..
  • Monitored company inventory to keep stock levels and databases updated for better liquidation.
  • Increased customer satisfaction by resolving issues in time.
  • Worked to maintain sales of existing products, consistently arriving to work ready to start immediately to grab the opportunities.
  • Established all marketing products in Rice,Wheat & Vegetable segment in Jandiala Guru,Ibban Kalan,Mehta Chowk & Dera Baba Nanak.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.


Centre Manager

Hartyali Kisan Bazar a division of DSCL Shri Ram
Tarntaran-Gurdaspur(Punjab)
01.2008 - 07.2010


  • Resolved problems, improved operations and provided exceptional service.
  • Maintained excellent performance record, consistently arriving to work on time.
  • Awarded best centre in North India in 2008.
  • Provided best services to farmers by doing regular field visit.
  • Worked to maintain relation in touch condition by providing solution.
  • Took daily report from every person in the evening & set next day plan for better efficacy.
  • Sold highest agro chemicals in 2009 in the company and awarded.

Centre Manager

Triveni Retail Ventures-Delhi
Moradabad
06.2007 - 01.2008
  • Created good ground in the field to promote all key product, which were more profitable.
  • Worked to liquidate the placed inventory during the season.
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Worked with high net worth customers to understand needs and provide excellent service.

Education

Intermediate - Agriculture

S.S.S.S Inter College
Rasna,Meerut(UP)
04.1998 - 03.2000

B.Sc.Ag - Agriculture

C.C.S.University
Meerut(UP)
04.2000 - 03.2004

M.Sc.Ag - Agriculture

C.C.S University
Meerut(UP)
04.2004 - 03.2006

Skills

    Business development and planning

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Additional Information

Recognition :-

Amritsar Territory:-

Best Territory in 2011.(1st Rank in India)

Nominee Gold overall growth in 2012(2nd Rank in India)

Overall insecticides promotion in 2013( 2nd Rank in India)

Biovita Liquid overall growth in 2014 (3rd rank)

Best Innovation Territory in 2014.

Best Territory in overall growth in 2014(2nd Rank in India)

Overall growth Fungicides category in 2015(2nd Rank in India)

Overall performance in Herbicide category (3rd Rank in India)


Ludhiana Region:-

Best Region Award in 2018.

Best innovation Award in 2019.

Best Awkira promotion activities in 2019.

Best Awkira promotion activities in 2020.


Promotion History

Promoted Sales Executive to Territory Executive in 2013.

Looking my performance, promoted Territory Executive to Assistant Area Manager in April,2014.

Promoted Assistant Area Manager to Area Manager in April,2015.

Promoted Area Manager to Marketing Manager for Ludhiana Region in April,2018.

Promoted Marketing Manager to Region Manager for Bathinda Region in June, 2021.









Interests

Travelling at different locations

Timeline

Regional Manager

PI Industries Ltd.
06.2021 - Current

Marketing Manager

PI Industries Ltd.
04.2018 - 05.2021

Sales Executive to Area Manager

PI Industries Ltd.
07.2010 - 03.2018

Centre Manager

Hartyali Kisan Bazar a division of DSCL Shri Ram
01.2008 - 07.2010

Centre Manager

Triveni Retail Ventures-Delhi
06.2007 - 01.2008

M.Sc.Ag - Agriculture

C.C.S University
04.2004 - 03.2006

B.Sc.Ag - Agriculture

C.C.S.University
04.2000 - 03.2004

Intermediate - Agriculture

S.S.S.S Inter College
04.1998 - 03.2000

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Vijay KumarRegional Manager, PI Industries Ltd.