Vijay Anand
Bengaluru
Summary
Senior Professional with over 30 years of experience successfully devising and executing strategic business plans. Experience in International Sales , Distribution development , Product marketing,
managing multicultural Teams , Product Development.Experience of working at Pan India level and across International markets of Industrial,Power Generation, Farm Mechanization and Automotive Industry.
Overview
30
30
years of professional experience
5
5
years of post-secondary education
1
1
Certificate
3
3
Languages
Work History
Business Head - International Business
Greaves Cotton Limited
11.2022 - Current
- Increased revenue by developing and implementing strategic sales initiatives and cultivating long-term Customer relationships
- Developed partnerships with key industry players that expanded our client base or increased our revenue streams
- Achievement - 2X growth in Power Gen Business, transformed Revenue stream from trading business to sustainable core business
Sr. General Manager
Greaves Cotton Limited
04.2019 - 10.2022
- Accountable for growing overall portfolio of Farm Equipment, Industrial Engine and Power Gen and Product support business in state of Karnataka, AP, Telangana, TN and Kerala along-with Middle east and Africa in International Markets both on top line and bottom line
- Developed and executed successful business strategies, driving growth in revenue and market share
- Achievement - 2X growth in 2.5 year
General Manager
Greaves Cotton Limited
10.2017 - 03.2019
- Accountable for growing Non-Automotive Small Engines business both on top line and bottom line by expanding Channel Network, launching new products and new applications
- Managed diverse team of professionals, developed and implemented strategies to increase sales and profitability
- Achievement – Doubled sales revenue in Industrial small engines business in 18-month period.
Regional Sales Manager
Caterpillar India
10.2015 - 09.2017
- Accountable to set up marketing and distribution policies for retail products for utility brands and build sustainable volumes
- Developed and managed budgets to confirm proper use of resources and maximize profitability
- Achievement – Helped to build $5M portfolio on utility product line in 9 months and achieved 20% growth in premium product line in India
- Won Best Sales award in APAC region.
Regional Sales Manager
Caterpillar India
04.2013 - 09.2015
- Formulated marketing and sales strategies to drive growth with distribution partners
- Have proven team building and leading capability across cross-functions in international business
- Achievement – have demonstrated business growth in both Bangladesh and Indonesia business from $12M to $18M in 2 years.
Territory Manager
Caterpillar India
04.2011 - 03.2013
- Accountable for sales revenue in India and Bangladesh for small and mid-size Caterpillar Genset
- Achievement – have demonstrated development of diverse dealer teams to achieve business targets.
Territory Manager
Caterpillar India
01.2009 - 03.2011
- Accountable for Product sales & Rental revenue in India, Myanmar, and Bangladesh for small and mid-size Caterpillar Gen-sets
- Achievement – Built back the rental business in Northern - Eastern India regions from a loss proposition to being profitable
- Helped the Myanmar Business to grow from $4M to $6M.
Marketing Manager
Caterpillar India
11.2005 - 12.2008
- Accountable for Product, Rental and Product support revenue for 200-2000kva range of Caterpillar Make Diesel Gen-sets, Industrial Engines across Industry segments of manufacturing, Services, Construction, Agri Industrial, Process, Pharmaceutical, IT& IT Enabled Services etc
- Achievement – doubled sale revenue in 3-year span.
Head Energy Solutions Business
Jaksons Limited
11.2004 - 10.2005
- Accountable to grow Cummins Inc Gas based Power Gen Business Northern and eastern regions in India
- Added knowledge of working with Public Sector customers like GAIL, ONGC, Oil India on Natural gas-based power solution.
Zonal Manager
Kirloskar Oil Engines Ltd
11.2002 - 10.2004
- Accountable to grow Small Diesel engines sales and product support revenue in Western Region of Rajasthan, MP, Chhattisgarh, Maharashtra and Gujrat through large distribution network of over 300 dealers
- Achievement- Performance Excellence Award for 2002-03 business.
Area Manager
Kirloskar Oil Engines
10.1999 - 11.2002
- Accountable for sales and product support revenue of Small Engine Business in Central India covering MP and Chhattisgarh
- Achievement – Highest sales for Agriculture Pump-sets in organization by building diversity of Market segments and expanding customer base in new geographical areas.
Area Manager
Kirloskar Oil Engines
04.1996 - 10.1999
- Expanded Channel distribution in Central UP and de-risked the business from single product single channel to multi product multi-channel.
Spare Parts Marketing Engineer
Kirloskar Oil Engines
09.1994 - 04.1996
- Worked on forecasting module and helped the supply chain in better inventory management.
Education
Diploma - Financial Management
Symbiosis Institute of Business Management - Pune
07.1994 - 05.1995
Bachelor of Engineering - Mechanical Engineering
Shivaji University
06.1988 - 05.1992
Skills
Sales and Marketing
Product and Distribution strategy
Leading Cross functional teams
Organizational Development
Key Account Development
Strategic Partnerships
Certification
12/01/07, Six Sigma Green Belt
Timeline
Business Head - International Business
Greaves Cotton Limited
11.2022 - Current
Sr. General Manager
Greaves Cotton Limited
04.2019 - 10.2022
General Manager
Greaves Cotton Limited
10.2017 - 03.2019
Regional Sales Manager
Caterpillar India
10.2015 - 09.2017
Regional Sales Manager
Caterpillar India
04.2013 - 09.2015
Territory Manager
Caterpillar India
04.2011 - 03.2013
Territory Manager
Caterpillar India
01.2009 - 03.2011
Marketing Manager
Caterpillar India
11.2005 - 12.2008
Head Energy Solutions Business
Jaksons Limited
11.2004 - 10.2005
Zonal Manager
Kirloskar Oil Engines Ltd
11.2002 - 10.2004
Area Manager
Kirloskar Oil Engines
10.1999 - 11.2002
Area Manager
Kirloskar Oil Engines
04.1996 - 10.1999
Spare Parts Marketing Engineer
Kirloskar Oil Engines
09.1994 - 04.1996
Diploma - Financial Management
Symbiosis Institute of Business Management - Pune
07.1994 - 05.1995
Bachelor of Engineering - Mechanical Engineering
Shivaji University
06.1988 - 05.1992
Personal Information
Date of Birth: 09/01/1969
Personal Information
Date of Birth: 09/01/69