VIJAY T.V.

• Advisor to early-stage ventures in consumer business - scale up & investment ready
• Mentoring management students in association with institutions
• · Associated till date with 20+ enterprise in FMCG/food & part of team building cohort for plant based consumer products.
• Academia to teach university students and giving them glimpse of experiential teaching mode.
• Devising business strategy, new program development, Branding- L& D organization.
• · Successfully raised funds through Community Stock Option Program as prelude to go for larger PE fund raising for FMCG food business.

• Brand: Paradise Biryani - part of Samara Capital PE portfolio. Was part of team to help in defining process, scale up, business modeling and have more financial discipline
• · Built revenue predictability (+/-5%) / SSSG growth in Dine in (7%)
• · Devised different retail formats for different geographies based on consumer food habits.
• Developed operating strategy with changed market scenario with advent of food tech aggregators ( FSR to cloud kitchen to Omni store)
• · Moving company culture from: Resistance to change to Willingness to change- EBIDTA focus culture, Develop future talent.

• Brand : Dainik Bhaskar
• Revenue CAGR growth of 10% during 4 years which led to improvement in market share from 36% to 48%.
• Increased circulation by product development ( city edition, new features in product) & differential subsidy based on geographies.
• Developed in house training to ad sales team to improve client connect & response discussion.
• Focus on talent management and ensured internal resource at all unit leadership level

Brand : MTS mobile

- Setting up entire organization for Kerala circle team from scratch to 175+ & Corporate team - smart phone business.

· Best Engagement scores in company - Gallop | Employee Survey Score 4.25 (National average 4.0)

Launched Reliance Mobile operations in South Kerala, building team of 200+ employees and setting up 50+ retail stores (both COCO/FOFO)

· Set up distribution channel/retail for prepaid replicating FMCG distribution model (200 outlets/lac of population)

· Built differentiated PCO business brand for Reliance by studying consumer usage trends and using ATL media for advertising.