VIJI VIJAYARAJAN
Customer Relationship Manager - Marketing
Thiruvananthapuram
Summary
Dedicated and result-driven professional with over 15 years’ experience in customer relationship management, marketing, and business development. Proven ability to build strong client and partner relationships, lead teams, and drive business growth. Strong skills in CRM, digital marketing, B2B collaboration, and team leadership. Passionate about customer success and international education.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Head
Glanzend International
12.2024 - Current
- Leading all marketing activities and building the company’s brand, especially for international education and healthcare job placements.
- Created and managed digital marketing campaigns to promote study abroad programs, resulting in 40% more good-quality enquiries in six months.
- Built strong partnerships (B2B) with international education consultants, training institutes, and recruitment companies to reach more students.
- Set up systems to work smoothly with partners and support the admission process for abroad studies and job placements.
- Visited nursing colleges across Kerala to recruit qualified nurses for jobs in Germany and other countries.
- Worked closely with sales and counseling teams to make sure marketing and business goals are aligned.
- Improved lead generation and online presence through social media, webinars, and student success stories.
Team Lead – Customer Relationship Manager
Udaan.com
10.2020 - 02.2023
- Led CRM operations across India, helping the company grow customer retention by 120% in two years.
- Improved customer service efficiency by 100% using new CRM tools.
- Trained and guided customer service teams, reducing customer complaints.
- Helped manage the transition after Lit Technologies was acquired by Udaan.com.
Customer Relationship Manager
Lit Technologies (Acquired by Udaan.com)
05.2018 - 10.2020
- Helped the company grow by 180% in two years through better customer service and sales strategies.
- Used customer feedback to improve products and services.
- Created customer training materials and conducted training for staff.
- Improved customer satisfaction ratings by 98% through surveys and service improvements.
Online Administrator
SISO BOOKS
06.2015 - 12.2017
- Managed online product listings, promotions, and customer service.
- Handled order processing and resolved customer issues quickly.
Sales Coordinator
ADDON Technologies
01.2012 - 02.2014
- Supported sales and marketing with admin work and customer follow-up.
- Helped organize training and sales activities.
LabVIEW Trainee
Hirel Fabs
03.2010 - 10.2010
- Worked on programming and testing automation projects using LabVIEW.
Customer Relationship Executive
Reliance Communications
09.2008 - 10.2010
- Resolved issues for high-priority customers (Platinum & Gold).
- Worked with field teams to keep important customers happy and prevent them from leaving.
- Strengthened customer relationships by providing timely and accurate information on products and services.
- Increased customer satisfaction through efficient handling of inquiries, complaints, and concerns.
Education
B.Tech -
Musaliar College of Engineerin
01.2003 - 01.2007
Plus Two - undefined
GHSS Kuzhimathicaud
01.2000 - 01.2002
SSLC - undefined
TEMVHSS Mylode
Skills
- Customer Relationship Management (CRM)
- Marketing Strategy & Campaign Management
- Team Leadership & Sales Coordination
- B2B Collaboration & Channel Partnerships
- Digital & Social Media Marketing
- Data Reporting & Analysis
- Client Retention & Satisfaction
- Operations & Brand Management
References
Available on request.
Timeline
Marketing Head
Glanzend International
12.2024 - Current
Team Lead – Customer Relationship Manager
Udaan.com
10.2020 - 02.2023
Customer Relationship Manager
Lit Technologies (Acquired by Udaan.com)
05.2018 - 10.2020
Online Administrator
SISO BOOKS
06.2015 - 12.2017
Sales Coordinator
ADDON Technologies
01.2012 - 02.2014
LabVIEW Trainee
Hirel Fabs
03.2010 - 10.2010
Customer Relationship Executive
Reliance Communications
09.2008 - 10.2010
B.Tech -
Musaliar College of Engineerin
01.2003 - 01.2007
Plus Two - undefined
GHSS Kuzhimathicaud
01.2000 - 01.2002
SSLC - undefined
TEMVHSS Mylode
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