VIKAS JOSHI
Gurgaon
Summary
Accomplished National Sales Head with extensive experience in driving strategic planning, sales development, and P&L activities across diverse sectors. Proven track record in leading high-performing teams, implementing effective marketing strategies, and expanding market reach through innovative business development initiatives. Expertise in supply chain management, financial forecasting, and cross-functional collaboration to optimise performance and achieve revenue growth. Adept at negotiating favourable contracts and maintaining strong client relationships to ensure customer loyalty.
Overview
3
3
Languages
25
25
years of professional experience
Work History
National Sales Head
Jolen Derma Science Pvt. Ltd
10.2018 - Current
- Drove strategic planning, sales development, and growth P&L activities.
- Implemented sales processes and reporting routines for consistent execution.
- Managed Pan India retail salons and professional modern trade channels.
- Coordinated with operations and finance teams to align execution plans.
- Contributed to new product development through active cross-functional involvement.
- Built a dedicated sales division with compensation and incentive programmes.
- Launched lead generation programmes and marketing strategies to drive pipeline.
- Led a high-performing sales team with clear performance expectations.
- Motivated the team throughout Covid depression while stabilising delivery.
- Directed the launch of new products into the national market, overseeing marketing and sales integration.
- Acted as the primary point of contact for key accounts, building strong relationships and ensuring customer loyalty.
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Negotiated contracts with major accounts, ensuring favourable terms that boosted profit margins.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Negotiated favourable terms with suppliers and partners, reducing costs and improving profit margins.
- Coordinated with marketing department to create compelling sales campaigns and promotional activities.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Led a team of regional sales managers, providing training and support to enhance performance.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Analysed market trends and customer needs to inform product development and positioning.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
- Organised national sales conferences to showcase new products and incentivise sales team efforts.
Regional Sales Manager North India
Azafran Innovacion Ltd.
, Gujarat
01.2016 - 01.2018
- Lead north India strategy with marketing, sales, and operations plans for beauty advisors.
- Create sales promotion plans and pricing strategies to deliver agreed volumes.
- Administer credit policies and monitor collections to keep payments on time.
- Plan and execute local marketing activities like sampling and promotions within budgets.
- Link sales activities with product launches and campaign promotions across regions.
- Expand distribution and win new accounts through structured market analysis.
- Forecast sales to support production planning and smooth supply.
- Build teams, set targets, and manage daily reporting and performance feedback.
- Manage cash flow and allocate resources across the north India region.
- Design quality assurance protocols and use integrated feedback to improve standards.
- Drive business development initiatives and maintain relationships with key customers.
- Maintain channel partner relationships while supporting periodic business growth activities.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Conducted regular competitor analysis to stay ahead of industry developments.
- Analysed sales data to identify performance gaps and areas for improvement.
- Collaborated with product development team to align offerings with customer demands and market opportunities.
- Executed successful marketing events, open houses and display shows for products.
- Provided after-sales support, resolving any issues promptly to maintain client satisfaction.
- Monitored inventory levels in the region to prevent stockouts and ensure timely deliveries.
Sourcing Manager
GRAFITTI FOODS
11.2014 - 01.2016
- Checked business requirements and followed regular procurement processes daily.
- Sampled raw materials from multiple locations for quality, size, and price.
- Coordinated with suppliers to confirm lead times aligned with customer needs.
- Built strong relationships with suppliers to optimise performance and guarantee contract deliverables.
- Assessed supplier performance through regular reviews and feedback sessions, promoting continuous improvement.
- Coordinated with internal departments to understand procurement needs and specifications, ensuring accurate fulfilment of requirements.
- Developed and maintained a comprehensive supplier database to streamline sourcing activities and information retrieval.
- Assessed risks by researching suppliers and analysing market trends to protect organisational assets.
Asst. National Sales Manager
NTH INDIA LTD
12.2010 - 10.2014
- Managed Curavi skin cosmetics range
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
- Coordinated trade activities across traditional and professional channels.
- Controlled stock storage, C&F, and expense management for the portfolio.
- Delivered value and volume targets across product categories.
- Planned, budgeted, and implemented long and short-term marketing for B2B and MLM.
- Launched and placed products, managing supply chain, revenue generation, and collections.
- Recruited, trained, and supervised 15 sales staff to daily standards.
- Built multilevel marketing sales model for professional cosmetics segment.
- Launched and placed 9 products in salon sector successfully.
Regional Sales Manager
EVA INDIA ENTERPRISES
01.2007 - 11.2010
- Manage new business development and key account servicing across territory routes.
- Lead a team of 16 to meet monthly sales targets.
- Handle channel sales management, revenue generation, and collection across regions.
- Delivered presentations to senior management, reporting on sales results and strategic plans.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Implemented cost-control measures to maximise profitability without compromising quality.
- Set budget and monitored expenses to run profitable department.
- Negotiated contracts with clients, securing profitable deals and enhancing customer satisfaction.
Senior Business development Officer
COLORBAR COSMETICS
12.2004 - 07.2006
- Assigned Areas: Delhi (Central and North Delhi) /Gurgaon.
- Launch of Colorbar range of color cosmetics, Product placement in Traditional market and Modern trade sector.
- Plan and implement ATL /BTL activities for product promotion.
- Revenue generation and collection.
- To explore and open new territories, Strategic planning to expand in these markets, provide value additions to existing customers.
- A part of KK MODI GROUP
- Successfully launched range of color cosmetics and achieved the collection target in both the territories.
Sales Consultant
WELLA INDIA PVT LTD.
11.2002 - 12.2004
- Assigned Areas: North Delhi and Gurgaon.
- To develop new markets and distributors in and around Delhi region.
- To cater to the needs of existing clients and maintain good relationships by ensuring timely supply.
- To ensure orderly function of Distribution Channel.
- A Procter & Gamble enterprise, World leader in Haircolour and Hair Cosmetics
- Successfully Launched BIOTOUCH range of Shampoos and other hair care products.
- Converted 10 reputed Saloons as 'Preferred Saloons' in three months with the yearly contracts of Rs.24.40 lac per annum.
- Awarded 'Salesman of the year' award.
Sales Officer
KEUNE INTERNATIONAL
04.2001 - 11.2002
- Exploring new markets in and around Delhi region.
- Create awareness about various products offered by keune & make new clients.
- Generation & delivery of the clients’ orders.
- Marketed in India by Brush man India ltd.
- Awarded LETTER OF APPRECIATION for achieving highest targets for continuous five months.
Education
PGDBM - Business Management
Sri Sringeri Sharda Institute of Management
New Delhi2001
Bachelor of Commerce -
Punjabi University
Patiala1998
Skills
- Supply chain management
- Financial forecast & budgeting
- Strategic planning
- P & L Ownership
- Sales team leadership
- Client relationship management
- Market analysis
- Cross-functional collaboration
- Sales pipeline management
- Business development
- KPI monitoring and analysis
- People Management
- Competitive intelligence
- E-commerce sales
Languages
Punjabi
Advanced
C1
English
Advanced
C1
Hindi
Upper Intermediate
B2
Timeline
National Sales Head
Jolen Derma Science Pvt. Ltd
10.2018 - Current
Regional Sales Manager North India
Azafran Innovacion Ltd.
01.2016 - 01.2018
Sourcing Manager
GRAFITTI FOODS
11.2014 - 01.2016
Asst. National Sales Manager
NTH INDIA LTD
12.2010 - 10.2014
Regional Sales Manager
EVA INDIA ENTERPRISES
01.2007 - 11.2010
Senior Business development Officer
COLORBAR COSMETICS
12.2004 - 07.2006
Sales Consultant
WELLA INDIA PVT LTD.
11.2002 - 12.2004
Sales Officer
KEUNE INTERNATIONAL
04.2001 - 11.2002
PGDBM - Business Management
Sri Sringeri Sharda Institute of Management
Bachelor of Commerce -
Punjabi University