Vikas Kumar
Summary
Strategic Marketing and Sales Professional experienced in diverse industry functions, including Retail, Institutional, and Government segments. Delivered growth through new business generation and Key Account Management while demonstrating a deep understanding of market conditions and regional preferences. Focused on driving impactful changes in business policies and procedures to enhance operational efficiency.
Overview
17
17
years of professional experience
Work History
Regional Manager
Orient Bell Ltd.
03.2026 - Current
- Managed primary and corporate business across assigned territory.
- Currently handling various LOBs of Ceramics product entire West Bengal, Sikkim & Bhutan from March 2026 to till date.
- Cultivated and managed relationships with key customers across India to enhance customer satisfaction and loyalty.
- Supervised a team of seven personnel in West Bengal, Sikkim, and Bhutan.
- Managing Channel network and corporate customers.
- Identified market growth opportunities and prepared market intelligence reports to inform strategic decisions.
- Coordinated marketing activities and in-house branding initiatives to generate new business opportunities.
- Participated in promotional planning with the HO Marketing team for local marketing activities.
Zonal Head East 2 (Bihar & Jharkhand)
Rooflux Tiles And Sanitary Pvt. Ltd.
Patna
11.2025 - 02.2026
- Managed various ceramics products across Bihar and Jharkhand from November 2025 to February 2026.
- Oversaw primary and corporate business development within assigned territory.
- Executed regular marketing activities and in-house branding to generate new business opportunities.
- Directed channel network management and corporate customer relations.
- Collaborated with head office marketing team on local promotional plans.
- Identified market growth opportunities through comprehensive market intelligence reports.
- Maintained relationships with key customers across India.
- Supervised a team of 10 personnel throughout Bihar and Jharkhand.
Sr. Zonal Manager
Somany ceramics Ltd.
08.2017 - 10.2025
- Handled various LOBs of ceramics products across Jharkhand, driving sales and market presence from 12th August 2017 to October 2025.
- Handled primary, secondary, and corporate/institutional business across assigned territory.
- Managed channel network across Jharkhand to strengthen partnerships with corporate customers.
- Handling Key customers PAN India.
- Arranged regular marketing activities and in-house branding to generate new business opportunities and enhance brand visibility.
- Arranged customer and retailer meetings in assigned territory.
- Collaborated with regional marketing team to develop and implement promotional plans for local marketing activities.
- Identifying opportunities for market growth, preparing Market Intelligence reports.
- Handling 6no. Manpower entire Jharkhand state.
Assistant Manager
Godrej & Boyce Mfg. Co Ltd
03.2011 - 08.2017
- Currently handling various LOBs of Godrej Locking Solution & System Products at entire Jharkhand from 16th July, 2015 to August 2017.
- Handled Sales and Marketing for Security Products Line through Institution and Channel Network in West Bengal, Sikkim & Bhutan market from 2011 to 2015.
- Managed primary, secondary, and corporate/institutional business across assigned territory.
- Managing Channel network and corporate customers.
- Arranged regular marketing activities and in-house branding to generate new business opportunities.
- Organized meetings with customers and retailers in assigned territory to strengthen relationships and enhance communication.
- Collaborated with regional marketing team to develop promotional plans for local marketing activities.
- Identifying opportunities for market growth, preparing Market Intelligence reports.
- Managed key customer relationships across India.
- Product Line: Heavy Physical Securities Products, Home Safes, Locking Solutions and Electronic Home Securities Solution.
Sales Executive
Mayur Ply Industries Pvt. Ltd.
03.2009 - 02.2011
- Developed sales action plans for territory, promoting primary sales and enhancing market presence.
- Identified market growth opportunities and prepared Market Intelligence reports to inform strategic decisions.
- Managed relationships with distributors, retailers, and institutional dealers to streamline product distribution.
- Managed product line of ply, Sanmica, veneers, and related wooden products, ensuring quality and availability for distribution.
Education
Master in Business Administration - Marketing & HR
PTU- JALANDHAR
01-2009
b.s.B.A.B -
University – Muzaffarpur
01-2006
Higher Secondary Certificate -
B. I.E.C PATNA
Bihar01-2002
Secondary School Certificate -
B.S.E.B. PATNA
Bihar01-2000
Skills
- New Business Development
- Sales & Marketing
- Business development
- Channel management
- Key Accounts Management
- Client Relationship Management
- Distributor Management
- Retailer Management
- E-commerce Selling
- Market analysis
- Data analysis
- Business planning
- Negotiation skills
- Team leadership
- Customer relationship management
- MTOs
- Company outlets
Personal Information
- Date of Birth: 05/02/1986
- Nationality: Indian
- Marital Status: Married
Extracurricular Activities
Participation in TYCOON program organized in PATNA Active Member in BLOOD DONATION camp by RED CROSS society
Projects
A study on customer interest on Pepsi cola & Coca Cola in VARUN BEVAGES LTD.
My Learning:
Able to understand Portfolio Management Consumer Behavior, Now days’ people are more aware of soft drink industry., Most of the customers visit on weekend., 60% of the customers’ visits outlets are between 20–35 age groups.
Languages
- English
- Hindi
- Bengali
Milestones
- Star Performer Award East 2 for Achieving more than 100% target in FY = 2021-2022
- Recommended as highest target achiever for the FY 12-13 of the branch.
- Rewarded with highest Variable payout in the branch.
- Stable a new product & appoint 8 distributors for safe and electronic securities product in across West Bengal, Sikkim & Bhutan
Timeline
Regional Manager
Orient Bell Ltd.
03.2026 - Current
Zonal Head East 2 (Bihar & Jharkhand)
Rooflux Tiles And Sanitary Pvt. Ltd.
11.2025 - 02.2026
Sr. Zonal Manager
Somany ceramics Ltd.
08.2017 - 10.2025
Assistant Manager
Godrej & Boyce Mfg. Co Ltd
03.2011 - 08.2017
Sales Executive
Mayur Ply Industries Pvt. Ltd.
03.2009 - 02.2011
Master in Business Administration - Marketing & HR
PTU- JALANDHAR
b.s.B.A.B -
University – Muzaffarpur
Higher Secondary Certificate -
B. I.E.C PATNA
Secondary School Certificate -
B.S.E.B. PATNA