Vikas Pandey
Product Growth Specialist
Hyderabad
Summary
Digital Marketing Specialist having 5+ years of experience, currently leading the West Bengal project in Political Consultancy. Have led the Product Growth team of NbliK, a vernacular knowledge-driven community platform with experience in building Product and leading user acquisition team, and scaling users from 0 to 250K organically
Overview
5
5
years of professional experience
Work History
Senior Analyst Digital Marketing
I-PAC
Hyderabad
08.2022 - Current
- Executing multi-objective digital marketing campaigns
- Optimization and predictive analytics for campaign spend and ROI enhancement across geographies with industry benchmarks and achieving 60% cost reduction
- Led Youth in Politics Product development through cross- functional collaboration
Senior Associate
ET MEDIALABS
Delhi
01.2022 - 07.2022
- Led deployment of hiring platform, optimizing processes, and forming in-house team to eliminate RPO reliance.
- Worked on Campaign Optimization, Keyword Analysis, and Keyword Research to achieve better ROI.
Product Growth Head (Founding Member)
NbliK
Delhi
04.2020 - 11.2021
- Built platform right from scratch and effectively grew its user community to 2.5 million.
- Envisioned and launched advanced product features, streamlining product for growth led by user engagement
- Prioritized roadmap to achieve product goals, user growth, and metrics along with building various GTM strategies.
Partner
IES FORUM
Allahabad
06.2018 - 12.2019
- Executed various marketing activities which boosted coaching revenue by 200%.
- Improved operational planning and business frameworks to enhance resource utilization
Education
B.Tech - Civil Engineering
IIT (BHU) Varanasi
Varanasi 08.2014 - 2018.05
Skills
Performance Marketing
Achievements
- Delivered 10 million Video Views in a day for two State projects.
- Convener of Banaras LitFest, IIT BHU
Timeline
Senior Analyst Digital Marketing
I-PAC
08.2022 - Current
Senior Associate
ET MEDIALABS
01.2022 - 07.2022
Product Growth Head (Founding Member)
NbliK
04.2020 - 11.2021
Partner
IES FORUM
06.2018 - 12.2019
B.Tech - Civil Engineering
IIT (BHU) Varanasi
08.2014 - 2018.05
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