Vikas Rajak
Market Intelligence and Go-to-market Strategist
Pune
Summary
Business Research and Market Intelligence professional with 15+ years of experience delivering strategic insights across diverse industries. Currently managing business insights for the UK and Europe markets at Capgemini, with expertise in market research, competitive intelligence, and account planning. Proven ability to lead research teams, support go-to-market strategies, and drive data-informed decision-making.
Overview
17
17
years of professional experience
4
4
Certifications
Work History
Senior Manager - Business Research and Advisory
Capgemini Technology Services
10.2025 - Current
- Spearheading go-to-market and innovation strategies to optimize the sales funnel and accelerate business growth.
- Empowering RFP and RFI responses with actionable intelligence, market insights, and strategic positioning.
- Conducting competitive benchmarking across transformative technologies including Cloud, Cybersecurity, Agentic AI, and Intelligent Operations to inform strategic decisions.
- Identifying emerging industry trends and shaping Capgemini’s thought leadership in Digital Engineering, AI, and Sustainability to lead market conversations.
- Partnering with sales teams to understand challenges and deliver tailored solutions and innovations that drive results.
- Enhancing deal renewal success through deep intelligence and contextual insights.
- Building and executing a robust thought leadership agenda—spanning research programs, whitepapers, and strategic storytelling.
- Creating compelling storytelling assets and research-driven insights to elevate brand positioning and client engagement.
Manager - Market Intelligence & Go-to-Market
Capgemini Technology Services
12.2021 - 10.2025
- Market Intelligence & Strategic Insights: Drive business growth by conducting in-depth market trend analysis and delivering actionable insights to support strategic decision-making across India and UK leadership teams.
- Strategic Bid Support: Provide strategic insights and intelligence for Pre-Qualification Questionnaires (PQQs), Requests for Proposals (RFPs), and Requests for Information (RFIs), enhancing the quality and competitiveness of submissions.
- Go-to-Market (GTM) Strategy: Provide strategic GTM advisory by aligning market dynamics with business objectives, enabling effective positioning and competitive advantage.
- Key Account Management: Support key account strategies by delivering client-specific intelligence, identifying growth opportunities, and enhancing client engagement.
- Leadership Enablement: Collaborate closely with central leadership and market unit heads in India and the UK, offering proactive intelligence on market, people, accounts, technology, and products.
- Competitive Intelligence: Monitor and analyze competitor activities to inform sales strategies and business development initiatives.
- Cross-functional Collaboration: Act as a strategic partner to sales, marketing, and delivery teams, ensuring alignment of insights with organizational goals.
Assistant Manager - Research and Consulting
MarketsandMarkets
09.2016 - 11.2016
- Research Project & Team Management: Led end-to-end planning and execution of market research projects. Guided team members in market engineering, research methodologies (primary and secondary), analysis, storyboarding, and report writing.
- Sales & Business Development: Acted as a subject matter expert across domains like Clean & Renewable Energy, Energy Storage, Smart Grid, T&D, and Chemicals. Created marketing collateral and supported sales teams with proposals and discussion documents tailored to client needs.
- Client Services: Built and maintained strong client relationships by delivering exceptional service, resolving complex issues, and ensuring satisfaction. Developed client service protocols and coached team members to meet performance goals.
Research Operations Lead
ISpirit Business Solutions
05.2014 - 04.2016
- Managed and delivered research projects efficiently, ensuring high-quality outcomes.
- Led operations team and acted as the single point of contact between operations and client teams.
- Conducted regular reviews of research activities and ensured optimal team productivity.
- Oversaw project planning, MIS, and data reporting functions.
- Mentored team members and conducted knowledge-sharing sessions and training programs to enhance operational capabilities.
Primary Research Analyst
Cheers Interactive Private (Now FutureBridge)
03.2009 - 11.2013
- Coordinated and executed research initiatives, including data analysis and reporting.
- Conducted both primary and secondary research with a strong understanding of methodologies.
- Prepared company profiles for internal and external projects across multiple verticals.
- Extracted and delivered accurate, relevant data from multiple databases for industry and company research.
- Supported project managers in strategic planning and execution of research projects.
- Led quality checks and guided team members to maintain SLAs and performance standards.
- Managed knowledge sharing and contributed to team development through mentoring and training.
- Note: Took a short break from Jan'2010 to Mar 2011 for graduation exams and rejoined in Mar 2011.
Education
Bachelor's of Commerce - Commerce
University of Mumbai
Mumbai, India 04.2001 -
Skills
Market Intelligence
Business Research
Account Growth Strategy
Technology Intelligence
Deal Renewal Intelligence
Competitive Intelligence
Win Loss Analysis
People Management
Strategic Deals
Certification
Business Sustainability in the Circular Economy
Timeline
Senior Manager - Business Research and Advisory
Capgemini Technology Services
10.2025 - Current
Introduction to Cloud Computing, IBM
06-2024
Energy Transition & Utilities L2 Certified Professional
02-2024
Business Sustainability in the Circular Economy
01-2024
Six Sigma and the Organization
08-2023
Manager - Market Intelligence & Go-to-Market
Capgemini Technology Services
12.2021 - 10.2025
Assistant Manager - Research and Consulting
MarketsandMarkets
09.2016 - 11.2016
Research Operations Lead
ISpirit Business Solutions
05.2014 - 04.2016
Primary Research Analyst
Cheers Interactive Private (Now FutureBridge)
03.2009 - 11.2013
Bachelor's of Commerce - Commerce
University of Mumbai
04.2001 -