VIKASH KUMAR
Thane
Summary
Performance driven professional targeting senior level assignments in Sales & Marketing/ Product Support and Business Development
Results-driven Zonal Manager known for high productivity and efficient task completion. Specialize in strategic planning, team leadership, and market analysis to drive territory growth. Excel in communication, problem-solving, and adaptability, ensuring successful implementation of company policies and achievement of sales targets.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Zonal Manager
EWAC Alloys Ltd.
04.2018 - Current
- Planning, formulating & implementing sales strategies and annual operating plans to drive revenue & profitability.
- Developing new stockiest to expand product reach in the market and coordinating with the dealers to assist them to promote the product.
- Focusing on enhancing product visibility, thereby increasing sales of entire product range.
- Managing the sales & marketing operations with focus on achieving sales growth.
- Identifying new streams for revenue growth & developing plans to build consumer preference.
- Using sales forecasting to ensure the sale & profitability of products, analyzing business developments & monitoring market trends.
- Leading the implementation of continuous market development activities, penetration into new market areas, and ascertaining attainment of continuous & sustainable market growth.
- Formulating organizational goals, budgets and developing business plans for the achievement of these goals.
- Maintaining customer relationships, ensuring customer loyalty through excellent customer service and meeting all client needs appropriate to the business.
- Directing the entire gamut of marketing functions including branding, promotions, launches & promotional campaigns.
- Imparting continuous on job training to the workforce for enhancing their productivity & operational efficiencies through knowledge enhancement / skill building.
- Received consistent recognition as Top Performing Team amongst all 7 zones with overall YOY 100% business growth till date i.e from 21.5Cr to 43Cr.
- Successfully appointed 6 new Business Partners and 4 Vendors for additional business of INR 12 Crores business; worked with close co-ordination with all 28 Business Partners & 6 Vendors for business growth.
- Facilitated an improvement in the SW zone profit margin by controlling the sales team expenses, reducing the stockiest discount, and collected old outstanding.
Territory Sales Executive
L&T-EWAC Alloys Ltd.
04.2012 - 03.2018
- Received recognition as a top performer with business growth of 45%; achieved the assigned target for 3 years.
- Successfully generated new business avenue in the field of security solution & wind mill for the company.
- Lead team of 6 Engineers of company payroll; coordinated with business partners to achieve the monthly & annual targets.
- Appointed 2 new business partners for business growth & working with all 5 business partners for business growth.
- Shared application based technical solutions & facilitated product marketing to various industries.
- Worked with the customers including: JSW-Dolvi, Tarapur, Vasind, Salav, ONGC, BPCL, HPCL, TATA Power, Viraj Forging, Reliance Power, POSCO, Indian NAVY, MDL, RCF-Chembur and Alibagh, Maharashtra Seamless Ltd., Godrej Heavy Fabrication Division, Mukand Limited, Mahindra & Mahindra, Reliance Industries, Departments of Heavy Engineering & Projects of L&T Group, Oil & Drilling Companies, Construction companies and various small to big industries in and around Mumbai.
Sales and Marketing Executive
Larsen and Toubro
07.2007 - 03.2012
- Company Overview: Welding Product Business
- Successfully achieved the targets with a business growth of 50% in 2nd and 5th year.
- Bagged single order of INR 260 Lakhs of ceramic liners supply and installation from L&T-MHI.
- Administered the sales of wear component and special welding alloys of up-to INR 615 Lakhs.
- Revived customers like JSW-ISPAT and achieved growth of 100% where business volume was reduced to minimum.
- Initiated improvement in customer satisfaction level by assisting Reliance Industries Limited, Patalganga to successfully overcome their breakdown which costed them around INR 25 lakhs per day (in L&T).
- Successfully achieved 15% of sales in the very 1st month and 30% in first quarter after joining the organization.
- Welding Product Business
Project & Maintenance Engineer
PIL Ltd.
Ankleshwar
06.2005 - 07.2007
- Finished project of new fine chemical plant 6 months before the targeted time.
- Slashed energy consumption by saving 20% electricity bill.
- Exhibited excellence in reducing maintenance budget by 10% by educating the operator, welder, and fitter by minimizing the breakdown & prioritizing the preventive maintenance.
- Conferred with Best Employee of the Year Award for saving Maintenance Budget by 10% & electricity saving by 20%.
Education
Executive MBA -
SPJIMR
Mumbai06.2025
Executive MBA - Marketing Professional
IIM
Kolkata01.2012
BE - Production
Sardar Vallabhbhai National Institute of Technology
Surat01.2005
Skills
- AutoCAD
- Windows 10
- Windows XP
- MS Office Suite
- Web-based Applications
- Sales forecasting
- Customer relationship management
- Data-driven decision making
- Team leadership
- Revenue growth strategies
- Sales management
- Budget adherence
- Sales targets
- Business strategy
- Sales team leadership
- Relationship building
- Performance evaluation
- Talent acquisition
- Time management abilities
- Goal setting
- Innovation management
- MS office
- Continuous improvement
- Conflict resolution
- Complex Problem-solving
- Pricing strategy
- Problem-solving abilities
- Financial management
- Positive attitude
- Idea development and brainstorming
- Task delegation
Certification
Executive MBA for Marketing Professional, IIM, Kolkata, 2012
Education Credentials
- Executive MBA, SPJIMR, Mumbai, 2017
- BE (Production), Sardar Vallabhbhai National Institute of Technology, Surat, 2005
Projects Executed
Battery operated vehicle, Completed & executed
Trainings Attended
- Presentation and Interpersonal Skills
- Disaster Management
- Energy Saving Seminar
Personal Information
Date of Birth: 09/21/82
Languages
- English
- Hindi
Executive Profile
16, Sales, Customer Service, Distribution, Product Support/Promotion, Transformed non-performing territories into top-performing, Delivered growth in Revenue & Market Share, Improved ROI through long-term planning, JSW-Dolvi, Tarapur, Vasind, Salav, ONGC, BPCL, HPCL, TATA, Viraj Forging, Reliance Power, POSCO, Indian NAVY, MDL, RCF-Chembur, Alibagh, Maharashtra Seamless Ltd., Godrej Heavy Fabrication Division, Mukand Limited, Mahindra & Mahindra, Reliance, Developed business of approx. INR 12 Crores from new and dormant customers for EWAC Alloys Ltd., Leading a team of 28 Engineers including 4 Area Sales Managers, 1 ECB & 1 Service engineer.
Key Impact Areas
- Sales & Marketing
- New Business Development
- Client Relationship Management
- Product Support/Promotion
- Dealer Network Development
- Market & Competitor Analysis
- Strategy Planning & Execution
- Profit Centre Operations
- Team Building & Leadership
Languages
English
First Language
Hindi
Advanced
C1
Sanskrit
Beginner
A1
Timeline
Zonal Manager
EWAC Alloys Ltd.
04.2018 - Current
Territory Sales Executive
L&T-EWAC Alloys Ltd.
04.2012 - 03.2018
Sales and Marketing Executive
Larsen and Toubro
07.2007 - 03.2012
Project & Maintenance Engineer
PIL Ltd.
06.2005 - 07.2007
Executive MBA -
SPJIMR
Executive MBA - Marketing Professional
IIM
BE - Production
Sardar Vallabhbhai National Institute of Technology