Vikas Pratap Singh
Pune
Summary
Dynamic Project Lead with a proven track record at KAVAK, excelling in business development and team management. Spearheaded the establishment of a pre-owned vehicle business, optimizing operational workflows and achieving key performance metrics. Expert in sales forecasting and market analysis, driving significant growth and operational excellence.
Overview
14
14
years of professional experience
Work History
Project Lead
KAVAK
Remote
03.2023 - Current
- Responsible for setting up a pre-owned cars business from scratch.
- Oversaw processes for acquiring, refurbishing, and listing pre-owned vehicles online.
- Directed operations involving five managerial staff members.
- Ensured excellence in sales, support services, and inventory control.
- Instilled a proactive mentality, administered rollout tactics, and optimized operational workflows.
- Recruited, interviewed, and hired qualified staff for open positions.
- Prepared detailed reports for senior leadership, outlining key performance metrics related to operational success.
- Forecasted customer demand is used to set prices or credit terms for goods or services.
Senior Area Operations Manager
CARS24
Bengaluru
09.2021 - 03.2023
- Oversaw all operational activities for the South region.
MMCEO
OYO
Mumbai
04.2019 - 01.2021
- Supervised activities and performance of travel agency networks throughout Mumbai.
Product Head -Small Appliances
Havells India Ltd
Mumbai
01.2017 - 03.2019
- Responsible for Sales and Marketing of Small appliances and personal care products for West Region
- Established personal Care Business from scratch In West region
- Onboarded Amazon and Nykaa as Ecommerce partner with 40 small sellers
- Handled a team of 5 executives
- Catered 42 ecommerce partners, 5200 retailers and 220 direct dealer outlets which includes 44 Exclusive brand outlets
- Achieved and surpassed AOP by adding new channels
- Successful launch of Personal Grooming Range and placement at 400+ outlets
- Established Distribution Channel and developed a Retailer and direct dealer Base from scratch for new divisions
- Worked in close coordination with the Internal Support & Service Teams for After-Sales Service; undertook initiatives such as periodic joint market visits with Service team to resolve issues ensured minimum TAT & best customer service
ASM- Small Appliances & Lifestyle
Philips India Ltd
Mumbai
01.2015 - 01.2017
- Significantly contributed to the Distribution Channel, and developed a Retailer Base of 310 outlets, growing by 10x in terms of sales.
- Responsible for festive and non-festive marketing activities, and exclusive shop branding for high-contributing stores.
- Developed three regional modern trade players and eighteen e-commerce partners to decrease business dependency on a single channel and increase reach to fifty-five stores.
- Contributed effectively to increase distributor profitability by adding turnover from B2B and corporate orders.
- Increased the weighted distribution of the personal care business, which resulted in a significant increase in the personal care business.
- Efficiently managed five distributors and fifty-five direct dealer stores to ensure the assigned AOP targets are achieved.
Territory Sales Officer
Hindustan Unilever Ltd
Mumbai
07.2013 - 01.2015
- Responsible for business growth & distribution of Personal Care Range in Thane
- Handling an annual business size of 6 Crores which involved 2 Distributors
- leading & directing a team of 27 marketing executives and 40 beauty consultants to achieve pre-defined targets
- Managing a network of 4800 outlets and assuring proper coverage and distribution
- Pharmacy and grocery channel grown exceptionally
Sales Officer
Asian Paints Ltd
Ghaziabad
06.2011 - 06.2013
- Doubled number of dealers in single year by increasing reach in small towns and reached to dealer count of 142
- Handled total 56 color worlds and 6 color idea stores
- 100% growth in emulsions category by expansion in rural markets
- Influencer level activities conducted aggressively to gain confidence of painters and contractors
- Created school and colleges database with updating maintenance and painting cycle and generated a substantial business for mid segment dealers
Education
MBA - Marketing
Institute of Professional Education & Research (IPER)
Bhopal, Madhya Pradesh12.2010
Bachelor of Science - Computer Science
Barkatullah University
Bhopal03.2008
Skills
- Business Development
- Sales & Marketing
- Trade Marketing
- Market / Competitor Analysis
- Product Management
- Channel Management
- Key Account Management
- MIS /Reports /Compliances
- Team Management / Trainings
- Sales support
- Project management
- Customer service
- Sales forecasting
- Data analysis
Languages
6,C2,6,C2
Personal Information
Date of birth: 08/22/85
Timeline
Project Lead
KAVAK
03.2023 - Current
Senior Area Operations Manager
CARS24
09.2021 - 03.2023
MMCEO
OYO
04.2019 - 01.2021
Product Head -Small Appliances
Havells India Ltd
01.2017 - 03.2019
ASM- Small Appliances & Lifestyle
Philips India Ltd
01.2015 - 01.2017
Territory Sales Officer
Hindustan Unilever Ltd
07.2013 - 01.2015
Sales Officer
Asian Paints Ltd
06.2011 - 06.2013
MBA - Marketing
Institute of Professional Education & Research (IPER)
Bachelor of Science - Computer Science
Barkatullah University
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