Vikky Rawal

- Led the Liabilities Marketing portfolio.

- Revamped the Digital Savings Account opening web-journey.

- Launched AU Small Finance Bank's family banking proposition - "AU Family".

- Managed and designed D2C communication strategy for increasing PPC and CASA Book value.

- Designed SA and FD journey drop-off communication strategy, attributing to over 10% of total accounts opened.

- Managed and designed CLCM for CASA NTB and ETB customers.

- Designed real-time communication triggers based on account activity.

- Built Channel Affinity and Customer Fatigue Management model on Adobe Campaign.

- Work closely with the marketing and business teams on campaign execution.

- Manage tracking and measurement of marketing campaigns.

- Collaborate with cross-functional teams to plan campaign scheduling and gather campaign insights and requirements.

- Create presentations and analyses showcasing the business value achieved by the technology stacks implemented.

- Ensure process adherence and quality of deliveries.

- Deliver regular reports of campaign results to stakeholders.

- Analyze results and provide input for preparing weekly, monthly, and quarterly reports.

- Worked with the campaign management team to create an automated omnichannel communication calendar based on customer use-cases.

- Analyzed campaign data to create effective strategies for future marketing activities.

- Created reports for omnichannel campaigns on matters such as click-through rates, sign-ups, persistency rates, and campaign success metrics.

- Supported the development, creation, and monitoring of marketing campaigns.

• Led team of content writers to create profiles for the client.
• Researched on the client's storefront, vendor's website, and socialmedia to create accuratecontent.
• Reviewed documents to ensure quality and adherence to guidelines.
• Created content for various vendors' profiles on the client's web page.
• Provided feedback to the team and created strategies to meet quality and target parameters.
• Created company profile presentations for clients.

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• Planning and execution of Email and SMS campaigns for Month-on-Month Persistency.
• Creating reports for tracking campaign performance and campaign impact.
• Liaised with design, agencies to ensure their work was within the branding guidelines.
• Managed content on offline collaterals such as regulatory premium reminder letters and other regulatory communications.
• Edited service agreements for external stakeholders including distributors.